Bourbon Pursuit

It's This Week in Bourbon for July 15th 2022. Heaven Hill Bourbon Experience is currently in the process of changing their special releases. Bardstown Bourbon Company releases Discovery #8 and Discovery #9. Heaven’s Door Spirits announces the inaugural release of its Decade Series.Show Notes: A global shortage of bourbon has led to a lack of cheap RTDs in New Zealand Securities Commissioner in Texas dismissed a cease and desist order against Whiskey & Wealth Club Heaven Hill Bourbon Experience is currently in the process of changing their special releases An ABC investigation led to four felony indictments against two men sharing Virginia ABC liquor store information Copper & Kings has launched a new tour and bourbon Bardstown Bourbon Company releases Discovery #8 and Discovery #9 Barrell Bourbon Batch 033 is announced Heaven’s Door Spirits announces the inaugural release of its Decade Series Woodford Reserve releases its annual limited-edition Batch Proof. Second Booker’s Bourbon batch of its 2022 collection is here, “The Lumberyard Batch.” Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We all come from different backgrounds, yet we all find a passion in bourbon. One of the most intriguing stories I have ever been introduced to is from our guest today, Caroline Paulus. Her first love and her area of study is archeology. She had no idea that coming to Kentucky from Wisconsin on a dig would lead her into a new career in bourbon. She is fascinated with the history of whiskey and that has made her become one of the leading authorities when it comes to analyzing dusties. As the whiskey historian at Justin's House of Bourbon and senior editor for The Bourbon Review, she tells her story about falling into this line of work and some stories about running one of the best stores dedicated to bourbon in Kentucky. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about distilling presence during World War II Was whiskey ever a thing in your household or did you discover it later in life? Why do people from Wisconsin ruin an old fashioned? What was your original archeology digs in Kentucky focused on? How do you make the jump from being an archeologists to getting into bourbon? How are you now after losing your senses to COVID? Who taught you to get comfortable tasting whiskey? At what point do you become a whiskey historian? Have you been able to spot fake dusties? What's the most popular item sold at Justin's House of Bourbon? Can you try to hand sell me a dusty bourbon? @houseofbourbonlex @houseofbourbonky @houseofbourbonlou @bourbonreview @misswhiskeyhistorian Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blood Oath Pact 8. This non-age stated bourbon is 98.6 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 8th 2022. Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company. Jackie Zykan announces her next venture called Hidden Barn. Russell's Reserve 13 is now an annual release with the next one coming soon.Show Notes: Bardstown Bourbon Company has entered into an agreement to acquire Green River Spirits Company Jackie Zykan announces her next venture called Hidden Barn Malcolm Jenkins joins as a Board Member and Investor of New Liberty Distillery Pernod Ricard is creating a dedicated business unit called The American Whiskey Collective New Riff Distilling broke ground on a 40,000 barrel warehouse Disney unveils $5000 drink on new cruise CULPER BRO’S 355 is a new bourbon for the UK market Old Forester Distilling Co. announcesThe 117 Series – Whiskey Row Fire Silver Screen Bottling and Alan Jackson release Silverbelly Russell's Reserve 13 is now an annual release with the next one coming soon Diageo and The Vita Coco Company announce a new series of Captain Morgan RTDs @bardstownbourbonco @jackiezykan @malcolmjenkins @pernodricard @newriff @disneycruisline @oldforester @officialalanjackson @russellsreservebourbon @vitacoco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Smooth Ambler made a name for themselves with Old Scout. It was before the big craze of higher-aged sourced MGP when it was relatively easy to find. But, all good things come to an end and now they had to figure out how to keep that business sustainable. John Little, Founder of Smooth Ambler, joins the show once again to talk about why transparently sourcing whiskey was a critical component of the business. John feels they made plenty of mistakes early on and are trying to recapture the glory Old Scout once had. We dive into the economics of the sourced market of increased costs and what the future holds for their own distilled whiskey. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the best introduction to bourbon flights How hard was it to take a step back from being involved with every facet of the business? Why did sourcing whiskey never leave your business? Did the market dictate Old Scout's trajectory? Why not shut down the still and go all-in on sourced product? Did you ever think about putting Old Scout to the side once your distilled product was ready? What future modeling did you use to figure out when to put down new make or just purchase aged inventory? What was the reaction when Old Scout went off the market and back on? Why was transparency so important when it came to telling the Old Scout story? Besides capital, what initial challenges do you have sourcing whiskey? How much better have you gotten at projecting pipeline and future growth? Aged stock has increased significantly, so how are you handling this? As barrel prices increase are you absorbing costs or planning on passing on those costs? @smoothambler Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blade and Bow 22 Year Bourbon. This 22 year old bourbon is 92 proof and $450 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 1st 2022. Catoctin Creek Distilling Co. and heavy metal rock band legends GWAR are back for the second annual release. Jack Daniel introduces Small Batch Special Release Coy Hill High Proof in 375ml bottles. Stellum Spirits introduces Stellum Black specialty blends.Show Notes: Scotch Whiskey exports gave the UK $175 per second in 2021 Researchers released a report on the economic impact Texas distillers made Limestone Branch Distillery has donated $25,000 to aid floods impacting Yellowstone National Park Five new laws passed for licensees and applicants of Virginia Catoctin Creek Distilling Co. and GWAR are back for the second annual release Hotaling & Co. relaunches Old Potrero Straight Rye Whiskey Redbreast has unveiled Kentucky Oak as the first release in its new American Oak series High West Distillery has launched the 2022 edition of its Spring Rendezvous Rye Jack Daniel introduces Small Batch Special Release Coy Hill High Proof Stellum Spirits introduces Stellum Black specialty blends @limestonebranch @yellowstonenp @abc_va @catoctincreek @gwar @hotalingandco @redbreastwhiskeyus @drinkhighwest @jackdaniels_us @stellumspirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I know you've missed it, but the roundtable is back for another big show talking about spicy topics. The big news of Jackie Zykan leaving Old Forester made waves in the bourbon world. Is she a replaceable asset to Brown-Forman and what happens with the 117 series? King's County and the Irish Whiskey Association are in a battle over the use of "irish-style" whiskey on the label. Who should give an inch here? Would we be up in arms if someone outside the US used "bourbon-style" on their label? And there's always more sticker talk but this time we go over the use of copyright and trademarks on different distilleries bottles. Show Notes: Jackie Zykan is leaving Old Forester. What do we think will happen to the brand? Is she replaceable? King's County and the Irish Whiskey Association are in a battle. King's County created an "irish-style" whiskey and the IWA sent a cease and desist. What would we think if a distillery in Ireland created a "bourbon-style" whiskey and put that on the label? Stickers are going less than subtle now. In the case of copyright issues, should distilleries start caring more? @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Yellowstone Family Recipe. This 6 year old bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 24th 2022. Master Taster Jackie Zykan steps away from Old Forester. King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association. Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum Show Notes: Master Taster Jackie Zykan steps away from Old Forester Sought-after American whiskies at Whisky Hammer’s The Spirit of America Whiskey Auction TTB Approved 177.7K Products L12M through May 2022 Registration is open for the 2022 American Distilling Institute Craft Spirits Conference & Expo Augusta Distillery has broken ground on a $23 million distillery Absolut Company has partnered with Blue Ocean Closures to develop a natural fiber-based cap King’s County Distillery has been served a cease-and-desist letter by the Irish Whiskey Association Lugh Gill Distillery in Ireland announces its acquisition by the Sazerac Company Bardstown Bourbon Company’s newest Collaborative Series with Plantation Rum Coal Pick Distillery out of Drakesboro, Kentucky has released their first wheated bourbon Wyoming Whiskey announces its limited edition Powder River straight bourbon whiskey FEW Spirits releases Motor Oil Whiskey collab with Black Rebel Motorcycle Club Tamworth Distilling is making its whiskey from an unusual ingredient, the green crab @jackiezykan @brownforman @whiskyhammer @americandistilling @augustakydistillery @absolutus @kingscountydistillery @bardstownbourbonco @plantation.@rum @wyomingwhiskey @fewspirits @brmcofficial @tamworth_distilling Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Toasted barrels are all the rage right now, but why? Do they taste better than the regular bourbon counterparts? Or has the consumer shifted their taste profile? In this episode, the Bourbon Pursuit team sits down and blind tastes our way through four samples and we ponder on many questions in the toasted category. Where did it start? Do different mashbills effect the outcome? and Where should the line be drawn on what's acceptable? We examine this and a lot more as we also pick our favorite in the lineup. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about dusty bourbon taste We blind Woodford Reserve Double Oak, Elijah Craig Toasted, Michter's Toasted Barrel, and Wild Turkey One Where did we see the first ever release of toasted barrels? Do different mashbills effect a toasted release? Why aren't toasted barrel releases transparent with the time spent in the barrel? Why did Woodford make their toasted Double Oaka line extension while others are limited editions? Why you think double oak finishing will explode because of young bourbon? Will toasted barrels be a mainstay or a trend? How does barrel entry proof effect the toasted barrel? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Kentucky Owl Bourbon St. Patrick’s Edition. This non-age stated bourbon is 100 proof and $135 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 17th 2022. Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards. Is bourbon losing popularity to tequila and mezcal? WhistlePig has launched two new bottled-in-bond whiskeys.Show Notes: Pursuit United has been crowned “Best Bourbon” at the 2022 John Barleycorn Awards for Spring Is bourbon losing popularity to tequila and mezcal? Brindiamo Group released a new video series called "The Business of Bourbon" Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles Pennsylvania may get rid of government-ran liquor sales Nine distilleries have joined forces to create the Sonoma County Distillery Pass Michigan Craft Distillers Association announced the Michigan Distilled Festival Boundary Oak Distillery announces a $4 million expansion The annual Kentucky Bourbon Affair fantasy camp won’t happen in September 2022 Hella Cocktail Co. announced a $5 million investment from Uncle Nearest Dream Theater guitarist John Petrucci unveiled Rock the Barrel 2 O’Shaughnessy Distilling Co. has launched Keeper’s Heart Bourbon + Irish Goodwood Brewing + Spirits is releasing a collaboration with Three Chord Bourbon Frank August 100 Proof Small Batch Bourbon has been announced Brown-Forman Corporation and The Coca-Cola Company announced Jack & Coke RTD Nevada Distilling has a new product called Smoke Wagon Uncut The Younger WhistlePig has launched two new bottled-in-bond whiskeys @pursuitspirits @ezrabrooksbourbon @jackdaniels_us @brindiamogroup @rebelbourbon @sonomacounty @mispirits @boundaryoakdistillery @ky_bourbonaffair @hellacocktailco @johnpetrucciofficial @ironsmoke @odistillingco @goodwoodbrewing @threechordbourbon @thefrankaugust @brownforman @cocacola @smokewagonwhiskey @whistlepigwhiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

If you saw a market that was a sinking ship, would you jump on board? That was bourbon 25 years ago when clear spirits were winning. Trey Zoeller joins the show once again to reflect on the past 25 years. We dive into what it was like trying to break into a community that didn't want newcomers and the hurdles that came along with it. Not to mention, how he could get great barrels of bourbon for a steal because no one wanted them. Lastly, we talk about the lightbulb moment of Ocean that has truly become his signature on the industry and if we will ever see Jefferson's Space Aged. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about looking for flavors on white dog You were 28 years old when you started Jefferson's in 1997, tell us about that time. How did you know that there was a bunch of aged whiskey sitting around to buy? What was is like trying to sell whiskey between 1997 and 2002? Did you ever think about closing up shop and quit selling whiskey? Were you welcome to whiskey festivals? Why did Brown Forman and Heaven Hill send you a cease and desist? What hurdles did you have with sourcing early on and how did you get ahead of it? How did you handle the call when it came to buying the 17yr Stitzel-Weller barrels? When did you realize you were running out of 17yr barrels and you had to do something different? Tell us the background on Ocean and the lightbulb moment At any given time, how many barrels do you have at sea or on river? How many voyages are you up to now? When can we expect Jefferson's Space Aged? @jeffersonsbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Jack Daniel’s Triple Mash. This non-age stated whiskey is 100 proof and $33 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 10th 2022. Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery, Wilderness Trail announces the release of first 8-year bourbon, Playboy is releasing their first bourbon called Rare Hare 1953 Anniversary EditionShow Notes: Heaven Hill broke ground on a $135 million distillery called Heaven Hill Springs Distillery Four Roses Bourbon will investing $23M in new warehouses Bulleit vs Redemption Rye lawsuit gets a verdict Maker’s® 46 announces partnership with flavor company Spiceology Edible QR codes could authenticate whiskey Booker’s Batch 2022-01 released called “Ronnie’s Batch” Frey Ranch Distillery releases a limited-edition Single Barrel Rye Wyoming Whiskey announces release of limited edition National Parks No. 2 Cascade Moon 15 Year Old Barrel Proof Woodford Reserve releases new Distillery Series bottle, Toasted Oak Oat Grain Playboy releases Rare Hare 1953 Anniversary Edition @heavenhilldistillery @bulleit @bulleitwhiskey @fourrosesbourbon @makersmark @freyranchdistillery @wyomingwhiskey @cascadehollowdistillingco @woodfordreserve @playboy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Many of us have a passion for bourbon but I'm not sure we think to ourselves, "I want to run my own liquor store." Our guest today took that leap. Luke Castle makes his return to the show but not to talk about being a bourbon enthusiast but to talk about his new endeavor taking ownership of Ace Spirits, it's a retail shop in Minnesota who you may have heard about from a prior guest when we talked about moving volume with shipping. Luke puts it out there for those wanting to learn about the business and answers the questions many of us want to know as bourbon consumers such as distributors, barrel picks, allocation, and figuring out what determines a best customer. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about XYZ You were back on Episode 166, but tell folks how you got into bourbon. What made you want to leap into the business after being an enthusiast? What did you want to change to make it your version of Ace Spirits? What's the currently landscape for direct to consumer in Minnesota? What would direct to consumer mean to you as a retailer if it opened up or shut down completely? Are you starting to see the decrease of allocated barrel picks happen? What are the new brands people are getting excited about? Do you prefer a small or large distributer to buy from? Do distributors and brand reps just show up randomly to try and push stuff? What do you find the most challenging aspect of owning a liquor store that you didn't know about? What is your method for selling allocated bourbon? Are you figuring out your best customers through a rewards program? What is your method for growth to find new customers? @acespirits Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Sunday's Finest Gold Fashioned. This non-age stated ready to drink cocktail is 84.4 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 3rd 2022. The TTB proposes removing all standard bottle sizes for spirits, A new Guinness Book of World Records has been set for the largest bottle of whisky ever sold, J. Rieger & Co. recently released its first bottled-in-bond straight bourbon whiskey.Show Notes: TTB proposes removing all standard bottle sizes for spirits Frazier Museum in downtown Louisville is bringing back Michter's Speakeasy New Guinness Book of World Records has been set for the largest bottle of whisky ever sold - The Intrepid Tarnished Truth launched new barrel pick experience Mashed "The Simple Hack That Will Take Cheap Bourbon To The Next Level" Next Century Spirits has launched Bear Fight American Single Malt Whiskey Victor George Spirits launches Fort Mosé 1738 Chattanooga Whiskey releases their Bottled in Bond Vintage Series: Spring 2018 Vintage J. Rieger & Co. releases its first bottled-in-bond straight bourbon whiskey @frazierhistorymuseum @usmacallan @the_macallan @tarnishedtruth @mashedfood @thisismashed @nextcenturyspirits @vgvodka @chattwhiskey @jriegerco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We are skipping the roundtable this month because of Memorial Day timing so I wanted to bring another great session that we had at our Whiskey From Home event. I'm joined by David Jennings of RareBird101, Caroline Paulus of The Bourbon Review and Justin's House of Bourbon, and Pops from Bourbon & Banter as we talk about the secret to finding great bourbon, but at the same time, what are the fatal flaws people make when hunting. This was streamed to over 50k people and if you want to watch all the replays just head over to whiskeyfromhome.com. Show Notes: What is the current state of affair for hunting limited edition bourbons? Is this a good time to be hunting rare bourbon? Are single barrel selections today's unicorn? Does it take good friends and connections? What are good options on how you can find really good whiskey today? Are you looking for off-profile or something that will sell for single barrels? What are the cardinal sins of hunting bourbon? @rarebird101 @houseofbourbonlex @houseofbourbonlou @misswhiskeyhistorian @bourbonbanter Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Westward American Single Malt Cask Strength Whiskey. This non-age stated whiskey is 125 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 27th 2022. Spotify accidentally advertises Wild Turkey on every podcast in a bad way, Jim Beam launches Hardin's Creek, and Dixon Dedman announces his highly anticipated next creation 2XO.Show Notes: Spotify accidentally advertises Wild Turkey on every podcast and it backfires in a bad way Jim Beam announces the global launch of Welcome Sessions with Muse Florida Craft Spirits Association launches The Florida Distillery Trail Jim Beam is launching a new line extension called Hardin's Creek Barrell Craft Spirits will introduce BCS Gold Label Seagrass Balcones Distilling announces Big Baby 2022 Cedar Ridge Distillery is set to release a commemorative label on its Iowa Bourbon Milam & Greene Whiskey second release of The Castle Hill Series Straight Bourbon Whiskey Sagamore Spirit announces the national launch of its ready-to-drink canned craft cocktails Smooth Ambler is launching Founders’ Cask Strength Series Bourbon Rabbit Hole presents Nevallier Founder's Collection Kentucky Straight Bourbon Whiskey Finished in French Oak Dixon Dedman announces his highly anticipated next creation, 2XO Kentucky Straight Bourbon Whiskey @wildturkey @spotify @jimbeamofficial @floridacraftspirits @barrellbourbon @balconesdistilling @cedarridgeiowa @milamandgreenewhiskey @sagamorespirit @rabbithole @dixon_dedman Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Gone are the days of paying for billboards, newspaper, and bench ads and bus stop. Everyone has the capability to access a world of information right in the palm of their hand. If you're like me, you're checking your email 50 times a day and getting hit with notifications across multiple social platforms and other apps that demand your attention. But as a bourbon brand, how do you capitalize on the digital space? Brandon Smith joins the show to talk about how he is building a digital strategy at Bardstown Bourbon Co. We talk about how to gather data and develop A/B testing to figure out which digital ads work. But we also talk about platforms and influencer engagement to encompass the realm of digital trends. So if you are a bourbon brand, here's your chance to take a few notes. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about why rye whiskey labels are green Talk about your introduction into whiskey and led you into growing a popular instagram account @thedailydram Did you take on a big career change to get into bourbon? What was Bardstown Bourbon Co's vision for a digital strategy? How do you create a story for your brand if you're a new entrant into the market? How are you turn a story into a digital asset? How did you examine the data to determine who is tied to your brand? What have you found to be successful as engaging content? How do you decide how to follow a trend? How long do you have to react to a trend before it becomes stale? Is there more value in someone else creating content vs being done by the brand? Where do you place your bets with influencers based on followers? How do you measure success for a digital campaign? @bardstownbourbonco Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Dexter Three Wood Straight Bourbon Whiskey. This non-age stated bourbon is 100.6 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

**EXCLUSIVE** It's This Week in Bourbon for May 20th 2022. Evan Williams Single Barrel is being removed nationally and we've got an exclusive with Heaven Hill spokesperson, Josh Hafer, Freddie Noe has been given the title of 8th generation Master Distiller, $150k in stolen bourbon has been recovered and thieves have been arrested. Show Notes: **EXCLUSIVE** Evan Williams Single Barrel is being removed from national markets, made KY-only release. Joined by Heaven Hill spokesperson Josh Hafer Freddie Noe has been given the title of 8th generation master distiller Celebrate National Bourbon Day in the Bourbon Capital of the World June 9-12, 2022 Angel’s Envy $8.2M Expansion Evan Williams Bourbon announced the 2022 class of veterans selected as American-Made Heroes Beverage Information & Insight Group on Whiskey Growth Elijah Craig's new multi-year partnership with PGA TOUR golfer, Talor Gooch $150k in stolen bourbon has been recovered and thieves have been arrested Lost Lantern releases 7 single barrels Budverse Legends: Dwyane Wade x Budweiser Zero Edition NFTs @evanwilliamsbourbon @heavenhill @kybourbonfest @beamgeneration8 @jimbeamofficial @angelsenvy @elijahcraig @lostlanternwhiskey @budweiser Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We get lots of random emails. Most of the time it's recommendations for visiting kentucky, but if you are going to come just make sure you check out our Yelp list for of our recommendations. But every once in a while we get questions where people need our advice. This could be from brands or just individuals out there wanting to break into the industry. So I thought, how great would it be to have an episode where we give free consultation advice? In this episode we give our advice on sourcing, blending, and social media strategies. So stay tuned as you get to hear the Bourbon Pursuit team answer your questions about the whiskey business. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about experimenting with stainless steel barrels and staves Phil Brandon of Rocktown: I've been distilling for 12 years, and won major awards for my bourbon, and sell all we make. Should I buy more stills to expand production or source new make from Kentucky distilleries? Jason Miller: I am looking at blending, and creating a business based on blending. What are some of the beginning steps in this process? @BarrelProofMarketing : What advice would you give to a new brand on how to build a social media following? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The D12tance Bourbon. This 12 year old bourbon is 96 proof and $120 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 13th 2022. Kentucky Bourbon Festival Tickets Go on sale, Longbranch and McConaughey launch the Wonder What If Campaign, Goose Island Bourbon County Stout Enters the NFT space.Show Notes: Kentucky Bourbon Festival Tickets are now on sale Southern Glazer’s Wine & Spirits has signed a four-year distribution agreement with Beam Suntory California Senate Bill 620 makes big changes to DTC language North Carolina Alcoholic Beverage Control Commission cracks down on illegal shipments Liberty Pole Spirits will build a new distillery campus Longbranch and McConaughey launch the Wonder What If Campaign Maria Pearman CPA has written a new book called Distillery Finance Chicken Cock's new limited-edition release of Island Rooster Rum Barrel Rye. Traverse City Whiskey Co. announces American Lakeside Peach Whiskey Balcones Distilling and ZZ Top re-release Tres Hombres Westward Whiskey releases Westward American Single Malt Elements: High Desert to Klamath Basin Brad Paisley launches American Highway Reserve Route 2 Goose Island Bourbon County Stout Enters the NFT space @kybourbonfest @kybourbonfestival @visitbardstown @sgwinespirits @beamsuntory @libertypolespirits @longbranchbourbon @officialmcconaughey @chickencockwhiskey @tcwhiskey @balconesdistilling @westwardwhiskey @bradpaisley @americanhighwayreserve @gooseisland Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

When you think of Coors, you are probably like me and you get the image of the silver bullet and the cold blue mountains on the side of the can. Or perhaps you know Molson-Coors as one of the top beverage brands in the world. But you most certainly didn't think of Coors as a whiskey company, until now. David Coors joins the show to talk about the family business and going from a just beer company into a full beverage enterprise. David has a deep connection with whiskey that spans back to his childhood and he is spearheading the next phase of company expansion by releasing their first ever collaboration whiskey, along with Bardstown Bourbon Co, called Five Trail. Listen to David's story and how Coors is learning what it's like to get into the whiskey business. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about answering questions on industry news vs people's thoughts Talk about your involvement with the family business and when you got into it How has Molson-Coors grown over the recent decade? At what point did you realize your name carries weight? When did Coors diversify away from Banquet into other beers? Why did your dad try to kill Blue Moon? What internships did you have at the brewery? What made Coors Banquet go to the stubby bottle? Was Cobra Kai a paid placement or organic? What lessons is failed marketing that you can apply to today? Did you have a hand in the seltzer craze hit? So what made you want to dive into whiskey? Did you have to sell your dad on venturing into whiskey? How did you figure out what kind of whiskey to do? Can you scale and sustain the malt part of the blend? How did you come to your proof point? What are those hard lessons you've learned by entering the whiskey business? Can your R&D team figure out how to make the barrel hoops blue when it's ready? Do you yourselves going even further into the whiskey category? What trends in the beverage alcohol space do you see happening? What is your cannabis strategy? @fivetrail @molsoncoors Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Hard Truth Sweet Mash Rye Whiskey. This non-age stated rye is 115.2 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 6th 2022. A new state of the art $72M contract distillation facility will be built in Elizabethtown, KY, Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins, and Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight WhiskeyShow Notes: David Mandell and John Hargrove are building a new state of the art 72M contract distillation facility will be built in Elizabethtown, KY Casey Jones Distillery will expand operations with a $1.9 million project New proposals to establish a standard of identity for American Single Malt Whiskey Buffalo Trace is fighting backlash from local residents of Peak's Mill as bourbon warehouse expansion begins Shake Shack has unveiled its latest partnership, and it's with Maker's Mark “The Real Housewives of New York City,” Bluestone Manor Bourbon Blackened American Whiskey has announced the release of Rye the Lightning Jeptha Creed Distillery is Re-Releases 90% Bloody Butcher Corn Straight Bourbon Whiskey New Riff Sherry Finish 100% Malted Rye Whiskey, Barrel Proof and Without Chill Filtration and aged for at least six years Blue Run Spirits announces Blue Run “Reflection I” Kentucky Straight Bourbon Whiskey Jack Daniel's introduces Jack Daniel’s Bonded Tennessee Whiskey and Jack Daniel’s Triple Mash Blended Straight Whiskey @mandelldavid @johnny.@whiskey @caseyjonesdistillery @buffalotracedistillery @shakeshack @makersmark @bluestonemanor_bourbon @blackenedamericanwhiskey @jepthacreed @newriff @bluerunspirits @jackdaniels_us Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

A few weeks ago on TWiB we talked about Barton 1792 closing the doors for tours indefinitely, but now we get to speculate. Was this because Sazerac feels they can't make it stand up to the current standard people expect of tours? Or was it a way to put all their eggs into turning the distillery into a workhorse for it brands? The Virginia ABC moved to a new randomized system for their allocated bourbon releases. We examine what they got right and what they got wrong. Lastly, we know people are starting to build their own bourbon bars, but what's something you need for your bar that is not bourbon? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about bourbon on social media What do we feel motivated Sazerac to stop offering tours at Barton 1792? What did the Virginia ABC get right and wrong with the new randomized allocated bourbon drops? What is one bar essential you need that isn't bourbon? @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Heaven's Door Bootleg Volume 3. This 13 year old bourbon is 121.2 proof and $545 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 29th 2022. Heaven Hill will build a new $135M distillery in Bardstown, the American Craft Spirits Association elects an all female board of directors, and Chattanooga Whiskey announces its Founder’s 10th Anniversary Blend.Show Notes: Heaven Hill will build a new $135M distillery in Bardstown American Craft Spirits Association elects an all female board of directors Horse Soldier Bourbon will open a smart-casual dining and cocktail restaurant in Somerset KY The Kentucky Turtle Derby returns this year on the first Saturday in May Aaron Goldfarb of Vinepair tracked down an artists who uses Van Winkle bottles as a canvas RStreet reveals new data on underage drinking not correlated to direct to consumer shipments Amazon introduces "Just Walk Out" technology for wine stores Green River Distilling Co. has announced a partnership with the Ohio River Foundation Bulleit Frontier Whiskey has met its goal of planting one million trees by 2025 Popular clothing brand Troll Co. has launched its first bourbon, Five Nine Kentucky Straight Bourbon Whiskey Woodford Reserve introduces its first-ever ‘Derby In A Box’ PATRÓN Tequila and John Geiger, have teamed up to launch limited-edition GF-01 sneakers @heavenhilldistillery @craftspiritsus @horsesoldierbourbon @woodfordreserve @aarongoldfarb @vinepair @greenriverdistilling @bulleit @bulleitwhiskey @trollcoclothing @patron @johngeiger_ Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you heard us talk about shipping bourbon on the show before? Of course you have. Heck, I know I sound like a broken record as we try to become more stewards for reform in this space by talking about it almost every week. But this time you get to hear from an Expert. Alex Koral is the Regulatory General Counsel for Sovos ShipCompliant, a pioneer in the space of alcohol beverage delivery and making sure companies stay compliant since every state is different. We ask why wine gets a lot more slack than spirits when it comes to shipping and what is keeping that back. We also get his opinion on the supreme court rulings over the past few years as it relates to the commerce clause and why change is so reluctant and slow. As you can guess, there's a lot of red tape and lobbyists involved but the good news is that we are seeing incremental positive change. And Alex gives us a few tips on what we can all do to make change happen at our local level. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about how long a bourbon can last in a small jar How did you get into the world of spirits shipping? Was the three tier system implemented after prohibition? What is working in the current three-tier model that should be kept? What does SOVOS and ShipCompliant do for producers? Why does wine get a pass when it comes to these laws? What percentage of sales does a winery do with direct to consumer? Why do distributors and wine industry players not want to have spirit shipping equality? Do you find it interesting that conservative states that want an open and free market like TX and TN but still hang on to these archaic ideas? Are states that don't want shipping getting lobbied too much? Why didn't the TN Supreme Court case have a wider and quicker effect for domestic shipping? How disruptive could Amazon be to all this? How are these law proposals being presented to decision makers? Is the law of mandating selling through a distributor stifling growth? @shipcompliant Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Blue Run High Rye Bourbon (Fall 2021). This non-age stated bourbon is 111 proof and $90 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 22nd 2022. The Virginia ABC moves to a new randomized and confusing system for allocated bourbon, Independent Stave Company to open $30 million mill in Arkansas, and Orphan Barrel announces the release of Fable & Folly. Show Notes: The rumor mill says that Evan Williams single barrel is being pulled off shelves and will be KY exclusive Breaking Bourbon talked about the whiskey tax The Virginia ABC moves to a new randomized and confusing system for allocated bourbon Independent Stave Company to open $30 million mill in Arkansas American Airlines reinstates drinks on airlines San Diego State University student David Elizondo launches First Light coffee whiskey 15 STARS makes its debut on the whiskey market this month Kentucky Senator’s third Bourbon offering, the John G. Carlisle Release, is hitting shelves this summer Orphan Barrel Whiskey Distilling Co. introduces Fable & Folly Finest Quality Whiskey Aged 14 Years @evanwilliamsbourbon @heavenhill @breakingbourbon @abc_va @independanystavecompany @americanair @sandiegostateuniversity @15starsbourbon @kentuckysenatorbourbon @orphanbarrel Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

There's nothing better than getting a fan of the show back on the program... but that fan also happens to be a master distiller at one of the most recognizable names in the kentucky distilling industry. Danny Kahn join us once again to talk about a few topics that we're all interested in hearing about. We cover the 1792 barrel program, then we take a hard left turn talking about yeast for a bit, so if you love the science behind bourbon, make sure to pay attention. and we end up going through a tasting and talking about the 2022 release of Thomas S Moore, the brand Danny is in charge of releasing every year using extra aged barrel finishes. And when we say extra aged, we're not talking aged for 6 months in an additional cask, we're talking years! Show Notes: Above the Char with Fred Minnick (@fredminnick) talks taking a break from bourbon for a couple months How many barrels are allocated to the 1792 barrel program? How many barrels are going towards private label partners? If you can't meet demand, how much more do you need to produce? Are you still using the same yeast from the 60's? Is it intentional to pick a yeast based on the flavor it will produce? What is the percentage impact of yeast on flavor? Tell us a bit of history of Thomas S Moore? Where in the ricks are these barrels resting? What kind of sherry casks were you using in this release? What barrels are next? @barton1792 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Chicken Cock Cotton Club Canadian Rye Whiskey. This 20 year old rye is 100 proof and $500 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 15th 2022. Eboni Major, former blender at Bulleit is now suing Diageo, Barton 1792 Distillery suspends all tours, and Sweetens Cove launches Kennessee.Show Notes: San Francisco World Spirits Competition Results are in. Here's what I discovered Eboni Major, former blender at Bulleit is now suing Diageo Bardstown Bourbon Company announces a $28.7 million investment Bourbon At Belmont, a bourbon tasting event and Kentucky Derby celebration Mashed, conducted a survey and asked which brand of bourbon was the worst The most universally-loved smell in the world Bourbon was the star performer at Hart's Auction of Finest & Rarest Spirits Augusta Distillery LLC is expanding its operations in Bracken County New Book: DOCTORS AND DISTILLERS: The Remarkable Medicinal History of Beer, Wine, Spirits, and Cocktails The Woodford Reserve $1,000 Mint Julep Barton 1792 Distillery suspends all tours WhistlePig Whiskey and Barstool Sports have teamed up to launch the new single barrel Legends Series Wilderness Trail yellow label wheated Bourbon now is a small batch instead of a single barrel Sweetens Cove launches Kennessee Old Elk Distillery will release of two more expressions of Master Distiller Greg Metze’s Master’s Blend Series: Old Elk Four Grain and Old Elk Double Wheat Ross & Squibb Distillery announced the launch of Rossville Union 2022 Barrel Proof Blood Oath Pact 8 Kentucky Straight Bourbon Whiskey finished in Calvados casks Laws Whiskey House recently announced the 2022 releases of their Bottled in Bond Four Grain Bourbon AND San Luis Valley Rye KURVBALL, The Original Barbecue Whiskey Absolut is extending the festival experience into the metaverse with Absolut.Land @majorinwhiskey @diageo @bardstownbourbonco @mashedfood @augustakydistillery @woodfordreserve @barton1792 @whistlepigwhiskey @wildernesstraildistillery @sweetenscovespirits @oldelkbourbon @bloodoathbourbon @luxrowdistillers @lawswhiskey @absolutvodka @barstoolsports Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You can't run away from it... NFTs have now become the buzzword of 2022. Non-fungible tokens, or better known as NFTs was a prediction of mine at the end of 2021 but moreso looking into 2023. I didn't really think they would catch on this quickly and be adopted by so many in the whiskey industry. Now we are seeing the largest brands dip their toes into the water but do you understand what all this means? Zach Weakland is not only a brewer and a distiller but he's also been dabbling in crypto for a few years and now runs a site called LiquidCraft.io. We talk at the very lowest level about what is a NFT and how that relates to bottle sales and trading. And the biggest reason we can see as to why NFTs and bourbon make sense from an allocated bourbon perspective is that it may just legitimize the secondary market. We dive more into experience-based NFTs that are useful for distilleries and what could happen if this scales to tens or hundreds of thousands of bottles that go into a NFT marketplace. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks military vets entering the spirits world Talk first about how you get into the spirits space and then intro crypto Did you have a still in your backyard which is how you learned how to distill? What products do you offer and where are your distributed? Does wormwood actually make you hallucinate or is that fiction? Why did you want to start accepting crypto for your business? Explain at the most simple level, what is a NFT? Does it replace the dollar bill? If I own a NFT do I have the rights to sell it or can I sell it over and over again? How are you taking these NFT concepts and applying it to bourbon? If I buy a NFT that connects to a bottle how is it actually connected? Does the NFT follow the bottle? Can I still trade the NFT after the bottle has been consumed? Does this legitimize the secondary market? What happens if I own 1000 NFTs of bottles, when does this become a storage issue? What if I buy the NFT and I don't turn it in for 10 years? Then do you lose on storage fees? Can I create NFTs for existing bottles or collections? How can experiences be tied to bourbon-based NFTs? Could every bottle from every distillery be minted with a NFT? @craft_liquid Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Woodinville Moscatel Finished Bourbon. This non-age stated bourbon is 100 proof and $70 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm diving into our archives and presenting one of the amazing sessions that we held back in May of 2020 at the first and only Whiskey From Home event. Many people asked if another Whiskey From Home event would ever happen... and I thought long and hard about what it took to make this happen. Whiskey From Home had over 15k people stream it live during the height of COVID and, to be honest, it was a true sense of accomplishment. It was the first large scale virtual whiskey event and it was a true collaboration effort from everyone involved. Here we are a few years later and everyone wants to get back to being in person so that's why WFH was sort of a one and done. However, I want to share with you a session by Brian Haara, you know him as Sipp'n Corn on the roundtable and our resident law expert, as he dives into why E.H. Taylor Despised George T Stagg and more bourbon stories from his book, Bourbon Justice. If you're a bourbon geek like me, you will love this session. You can also watch this and all other sessions that are available on our YouTube page. Show Notes: Get Bourbon Justice on all book store locations! @sippn_corn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Bourbon Community Roundtable #67 and this time it's all about limited editions. New records are being set for bottles at auction and many of us are thinking twice about opening up bottles. Red Hook went for $47k. The 5L bottle of OFC 1982 went for $60k. With so many LTEs, how do you determine what will make a bottle valuable in the future? Our friends over at Breaking Bourbon had a good email last week that talked about holiday bottles. Kentucky Owl recently released their St. Patrick's Day expression, Barrell Bourbon has New Year, Smokewagon has done a halloween, and Maker's Mark has one for almost everything. Are these gimmicks or are holiday bottles here to stay? Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about glassware and books. How do you determine what will make a bottle valuable in the future? Are holiday bottles a gimmick or are they here to stay? @bourbonr @breakingbourbon @sippn_corn Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Wyoming Whiskey Small Batch Bourbon. This 5 year old bourbon is 88 proof and $40 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for April 1st 2022. Three of the nation’s leading trade associations create ShipMySpirits coalition, Belle Meade Bourbon is being discontinued, and another Wild Turkey 101 bottle change is coming.Show Notes: KY Senate passes House Bill 500 and has now been signed into law by the governor TTB reminds us that advertising regulations prohibit any health-related statement Stone Brewing won its trademark battle against MillerCoors The World Whisky Awards have been handed out Diageo has sold its Windsor blended Scotch whisky brand Flaviar creates a consultancy and creative studio named The Beverage Bureau New Book: Make it a Double, From Wretched to Wondrous: Tales of One Woman’s Lifelong Discovery of Whisky New Book: The Little Book of Whiskey Cocktails Stave And Thief society now has expanded it's online courses Three of the nation’s leading trade associations create ShipMySpirits coalition Belle Meade Bourbon Is Being Discontinued A$AP Rocky announced his new Canadian whiskey, Mercer + Prince Stoli releases The Wiseman Straight Rye Limestone Branch Distillery is launching Yellowstone Family Recipe Bardstown Bourbon Company releases two new bottlings from their Fusion and Discovery expressions Castle & Key releases their second small batch bourbon Chattanooga is releasing the Founder 10th Anniversary blend Basil Hayden® Subtle Smoke is announced Another year and another Wild Turkey 101 bottle change @stonebrewing @diageo @flaviar_com @craftspiritsus @americandistilling @distilledspiritscouncil @asaprocky @mercerprince @kentuckyowl @stoli @yellowstonebourbon @limestonebranch @bardstownbourbonco @castleandkey @chattwhiskey @basilhayden @wildturkey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Part 2 of my interview with Kathleen DiBenedetto. In part 1, Kathleen shared some of her greatest memories with Booker as she learned the business inside and out from him. In part 2, Kathleen talks about her own successes in the industry from going on the road and leading the bourbon tastings herself to eventually have her own batch of Booker's named after her. Kathleen oversaw the brands of Booker's, Baker's, and Knob Creek for many years and we talk about how marketing strategies changed when you enter the digital revolution. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks steel and flasks. Were you there when Booker's began introducing different batch numbers? Do remember when you received a phone call to come create your own batch of Booker's? When you started building brands can you talk about those early marketing tactics? When you were on the road, was there ever a moment of shock? Were you confident when you led your first tastings on the road? Were you still taking care of the Booker's, Baker's, and Knob Creek brands when you get into the digital revolution? What are the next brands people should be looking at? @jimbeamofficial @knobcreek @knobcreekbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review WH McBrayer Kentucky Straight Bourbon. This 4 year old bourbon is 103.6 proof and $100 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 25th 2022. American whiskey tariffs finally come to an end, Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million, and Michter’s will be waiting until 2023 to release its 10 Year Bourbon.Show Notes: A fake organization has been passing itself off as the genuine Diageo American whiskey tariffs finally come to an end Woodford Reserve announces a partnership with Formé Millinery Co Ohio's has a "Keeper of a Place" law Ohio man accused of stealing a bottle of bourbon during the assault on the U.S. Capitol Building Michigan has secured more than $100,000 in fines against illegal alcohol shippers Buffalo Trace raises US$280,000 for charity in NFT auction for OFC bottles Sotheby's broke a new record for American Whiskey at auction fetching US$1.63 million What can I purchase here in Kentucky that I cannot find at home? by Veach Michter’s Distillery will be waiting until 2023 to release its 10 Year Bourbon Old Dominick and the Overton Park 9 release a 7-year-old single barrel wheat whiskey Barton 1792 releases the 2022 versions of Thomas S. Moore Heineken launched its first, brand new, virtual beer: Heineken Silver @diageo @diageo_na @woodfordreserve @buffalotrace @buffalotracedistillery @sothebys @blockbar.@eth @michterswhiskey @olddominick @barton1792 @heineken Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode was never intended to be a two-parter. Once I sat down with our guest, I couldn't bring myself to hit the stop button because I wanted to keep hearing the stories she had to tell. Kathleen DiBenedetto is the Sr. Director, Premium Seed Brands but has had a near 30 year career span at Beam Suntory. And one of her first jobs was working alongside Booker Noe. She traveled the country with Booker and learned what it took to market and find audiences for this premium uncut and unfiltered small batch whiskey. She helped the brands of Booker's, Knob Creek, and Bakers grow from its infant stage, this is before Booker's even had a box, to what we all see today. Kathleen shares her fondest memories of working with Booker and the Noe family and how that set her down a path to be inducted into the Bourbon Hall of Fame and also have her own Booker's Batch named after her. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the current whiskey shortage. You've spent 30 years at Beam. What did you do when you first came into the company? How did the interview process go with Booker Noe? How did you build on-site tastings with consumers? Booker didn't like fancy packaging but do you find it weird now that Basil Hayden is upscale packaging? Do you remember what time the Booker's box was introduced? Where was Baker's fitting into the portfolio at this time? Can you recall the price points and how you competed with clear spirits? What was Booker's first impression of Blanton's? Were you there when Booker's began introducing different batch numbers? @jimbeamofficial @knobcreek @knobcreekbourbon Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices