Bourbon Pursuit

It's This Week in Bourbon for April 3rd 2026. Brown-Forman Corp. and Pernod Ricard have confirmed mutual interest in a merger, two lawsuits have been dismissed for competing bourbon brands, and Larrikin Bourbon has released its third annual “Pour for the Roses". Show Notes: Brown-Forman and Pernod Ricard confirm mutual interest in a "merger of equals" to consolidate two of the world's largest spirits portfolios while maintaining family control Green River Distilling parts ways with Head Distiller Aaron Harris as the Owensboro facility faces further workforce contractions LF Heritage Distilling Co. property ordered to foreclosure and sale following a $5 million debt dispute with construction contractors MGP Ingredients clears securities fraud lawsuit after a judge rules leadership mismanaged market shifts rather than intentionally misleading investors Brough Brothers loses appeals court challenge against Fresh Bourbon over the "first" Black-owned Kentucky distillery claim Larrikin Bourbon launches "Pour for the Roses – 2026 Running," a 9-year single barrel expression featuring vintage feed bag packaging for the Kentucky Derby Proof & Wood introduces its first Bottled in Bond expression with an 11-year Tumblin’ Dice Straight Bourbon featuring a unique 99% corn mashbill Hard Truth Distilling Co. debuts its first 7-year age-stated trio, featuring Sweet Mash Rye, Bourbon, and Wheated Bourbon crafted entirely on their Indiana campus Learn more about your ad choices. Visit megaphone.fm/adchoices

Does the whiskey industry need more experts, or does it just need better storytellers? Today, we’re joined by Daniel Whittington, the Chancellor of Wizard Academy and co-founder of the Whiskey Marketing School, and we talk about how narrative and community are the real drivers behind your favorite bottles. Daniel shares his transition from the wine world into how a secret whiskey group eventually evolved into a mission to change how we educate our palates. There's more to the pour and it's the technical and psychological side of the whiskey that I really enjoy when I watch Daniel's videos. As one of the OGs of the YouTube world, he built an incredible community with Whiskey Tribe and but things hit a stopping point with his co-host and we talk about how that impacts relationships, friendships, and how the public eye percieves it. But he's also champtioning independant bottlers with a whole new look on tranparency and why those bottles are something you should be looking for. Show Notes: The community-centered mission of Difference Bourbon Daniel’s transition from wine to whiskey and its impact The role of storytelling in whiskey education Insights on the evolving quality of whiskey and the importance of connection The rise and challenges of the Whiskey Tribe YouTube channel Navigating audience engagement and content creation Clarifying whiskey classifications for consumer education The launch of AmericanIndy.com focused on transparency in independent bottling Celebrating the human connections within the whiskey community Learn more about your ad choices. Visit megaphone.fm/adchoices

Garrison Brothers returns with the 2025 Cowboy Bourbon, a hazmat-level 146.4 proof Texas release hand-selected by master distiller Donnis Todd. With bold vanilla cola, cream soda sweetness, peppery Texas spice, and deep barrel intensity, this high-proof bourbon delivers big flavor without overwhelming heat. We break down whether this limited annual release is truly worth the hype and the $250 price tag.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 27th 2026. Uncle Nearest back at it again, Heaven Hill Distillery has announced the inaugural release of Elijah Craig Single Barrel 15-Year-Old, and Evan Williams is releasing five limited-edition Single Barrel Bourbon Nation Collegiate Edition bottles.Show Notes: Van Gogh Fast feature film set to shoot at Kentucky Bourbon Trail distilleries this spring Receiver requests gag order and $75,000 in sanctions against Uncle Nearest founder Fawn Weaver Reyes Beverage Group to acquire RNDC operations across 10 states and Washington, D.C. Bardstown Bourbon Co. countersues former HR VP over alleged disclosure of confidential information Gulf Coast package stores sue Ruan Transport over state liquor warehouse software glitch Remus Bourbon launches Remus Bottle Club quarterly direct-to-consumer subscription service Four Roses Distillery debuts permanent “Meet Me With Four Roses” brand campaign Heaven Hill Distillery adds Elijah Craig Single Barrel 15-Year-Old Bourbon to permanent portfolio Kentucky Peerless Distilling Co. debuts 10-Year-Old Henry Kraver’s Reserve Bourbon Jake Norris returns to Colorado craft scene with The Curated Barrel Project online-only releases Blue Run Spirits and Atlanta Braves partner for commemorative 60th-anniversary bourbon Buffalo Trace Distillery unveils $550 Daniel Weller Spelt Wheat aged 10 years Evan Williams drops five limited-edition Single Barrel Bourbon Nation Collegiate Edition bottles Jack Daniel’s announces sweepstakes for latest Aged Series bottle releases in Lynchburg Lux Row Distillers announces Blood Oath Pact 12 finished in Italian wine casks Horse Soldier Bourbon launches ultra-premium 13-year Liberty Edition for America’s 250th anniversary National Bourbon Week returns to Bardstown, Kentucky, June 14-21, 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a North Carolina distillery really take on the heavyweights of the Bluegrass? Today, we’re joined by Pete Barger, the co-founder of Southern Distilling Company, to talk about how he’s disrupting the craft bourbon landscape from just outside of Charlotte. Pete brings a unique background of engineering and agricultural expertise to the table, and he’s sharing the story of how they built a massive, state-of-the-art operation that’s doing everything from contract distilling for powerhouses like Brothers Bond to winning double golds with their own Paragon wheated bourbon. Pete breaks down their commitment to regenerative farming and how sourcing local North Carolina grains creates a flavor profile that stands out in a crowded market. We also taste their American Single Malt and just wait until you hear Ryan's reaction. This is what American Single Malt has been missing. Show Notes: The craft bourbon movement's landscape in North Carolina Merging engineering with whiskey-making Tackling the whisky provenance debate: quality vs. origin Collaboration insights: Brothers Bond and regenerative agriculture The role of barrel selection and innovative finishes The introduction of honey-cask bourbon and its market strategy Future plans for Southern Distilling and commitment to community Learn more about your ad choices. Visit megaphone.fm/adchoices

H.K. Young leans into the wheated bourbon craze with a 7 year, 122.4 proof release finished in two custom toasted oak barrels from Independent Stave Company. We dive into the cranberry, raisin, juicy fruit gum sweetness and bold toasted oak to see if this hyped wheated bourbon lives up to expectations.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 20th 2026. Uncle Nearest Saga has taken a wild twist, Kentucky Bourbon Festival has announced ticket sale dates, and Bardstown Bourbon Company will release its Distillery Reserve Cascadia Garryana Oak Barrel Finish.Show Notes: Uncle Nearest founder Fawn Weaver files for Chapter 11 bankruptcy and countersues lender for $529M Court receiver moves to block Uncle Nearest bankruptcy filing and seeks $75K in sanctions Judge stays $2.6M sale of Uncle Nearest Martha’s Vineyard property pending independent appraisals Chicken Cock Whiskey rebrands Louisville speakeasy as “The Coupe” with grand opening March 26 Kentucky Bourbon Festival 35th anniversary tickets go on sale April 14 for September event Lux Row Distillers debuts Lux Row Estate Bourbon featuring corn grown on-site Evan Williams adds 65-proof Blackberry expression to its nationwide flavored whiskey portfolio Barrell Craft Spirits introduces multi-cask finished Barrell Cigar Blend Bourbon for $85 Augusta Distillery launches cask-strength Small Batch and Wheated Single Barrel expressions Blue Note Bourbon reveals 2026 Special Reserve featuring a nine-cask finish blend Booker’s Bourbon kicks off 2026 with 129.1-proof "Big Easy" Batch Bardstown Bourbon Company unveils Distillery Reserve Cascadia Garryana Oak Barrel Finish Learn more about your ad choices. Visit megaphone.fm/adchoices

Is American Brandy finally ready to step out of bourbon's shadow? Today, we’re joined by Rob Bourdon, the new owner of Copper & Kings, to discuss his vision for revitalizing one of Louisville’s most creative distilleries. I've had the great pleasure of knowing Rob for years because he was part of Tennesee Distilling Group and led a lot of their new fill and barrel contracts. Rob shares his past where was professional hockey player but we quickly pivot to talking about why brandy. When I heard he was buying Copper & Kings I was a bit shocked but Rob puts a great spin on it to see the opportunity in brandy versus the crowded bourbon market. But don't get me wrong, there's still a lot of really great brandy, bourbon, and tequila plays here. So if you're coming to Louisville and need a break from the bourbon, go check out Copper & Kings to see what he's got going on over there and pick one up on your shelf when you need to change things up. Show Notes: Challenges and developments in the Tennessee distilling industry Rob’s vision for Copper and Kings and the significance of American brandy Discussion of innovative products and unique distillation approaches Tasting notes featuring their apple brandy and other specialties Importance of educating consumers about brandy Plans for community engagement and revitalizing distillery events Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason from The Mash & Drum just dropped his first bourbon: Drum Key Spirits “The Debut.” A 123-proof blend of 7 to 9 year Green River barrels. We break down the toasted oak, brown sugar old fashioned vibes, apricot citrus, and strawberry shortcake notes to see if this first release lives up to the hype.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 13th 2026. Buffalo Trace Tried doing a new online bottle release system, Uncle Nearest is back in the news with hiding a $20M loan, and Maker’s Mark launches its Wood Finishing Series: The Stewards Release.Show Notes: Five Southern Glazer’s executives indicted for eight-year bribery and shelf-placement scheme Farm Credit Mid-America alleges Uncle Nearest funneled $20M loan to hide assets Sazerac takes control of Garrard County Distilling Co. after purchasing $26M debt Give 270 receives $11,350 grant from Karis Management Group for community support National Bourbon Week returns to Bardstown June 14–21 with 10 partner distilleries Milam & Greene launches Bluebonnet Bourbon benefiting Lady Bird Johnson Wildflower Center New Riff debuts 2026 Silver Grove series featuring six-year Bourbon and Rye Kentucky Senator honors Jim Bunning with seventh small batch release aged 8.5 years Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time for another Bourbon Community Roundtable, and we’re handing the reins over to our Patreon supporters to see what’s actually on your minds. We’re pulling back the curtain on our chaotic group chat to debate the "Dusty" vs. Modern era and why some single barrel picks just hit different. Ryan is still leading the charge for high-proof heat, while Blake breaks down why balance is the only thing that keeps a brand relevant in a crowded market. We’re also digging into the finished whiskey craze and what the latest round of distillery consolidations means for your wallet. At the end of the day, we’re looking past the labels to find the soul of the industry. Does a great story still trump a massive marketing budget? We’re breaking down the trends, the hype, and the reality of being an enthusiast in 2026. Pour a glass and join the conversation. Show Notes: The art of cocktail creativity: Best unexpected spirit swaps Are finished barrel whiskeys a fleeting trend? Insights on modern bottling techniques and the revival of "Dusty" bottles How distillery consolidation impacts consumer choices High-proof spirits: Preference shifts and cocktail accessibility The journey of craft distilleries and the stories behind their creations The role of storytelling in enriching the bourbon experience Learn more about your ad choices. Visit megaphone.fm/adchoices

Old Soul Tintype Series No. 3 honors blues legend Kenny Brown with an 11 year, 103.5 proof bourbon built on a high rye MGP mash bill. We break down the sweet tea and strawberry notes, rich brown sugar caramel, and that bold charred barrel kick that Southern aging brings. Does the heat make the difference? Let’s find out.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for March 6th 2026. Whiskey Thief Distilling Co. and the Louisville Bats have announced a multi-year partnership, Heaven Hill has 2 new releases, and Pursuit Spirits has the new Sakura Bloom Bourbon.Show Notes: Whiskey Thief and Louisville Bats partner to debut home plate speakeasy and stadium club Give 270 announces 20/20 Unicorn raffle featuring 1988 vintage Old Rip Van Winkle Hotel Distil launches Peerless Distilling Suite featuring historical artifacts and immersive tastings Pursuit Spirits debuts Pursuit United Sakura Bloom Bourbon finished in Japanese cherry wood Burnt Church Distillery celebrates fifth anniversary with 100% Seashore Black Rye Whiskey Bulleit releases Mesquite Smoked Malt Bourbon as its first permanent rye-free expression Barrell Craft Spirits adds 12-Year Toasted American Oak Finish to premium Red Label Series Larrikin Bourbon Co. unveils 2026 Rosewater Bourbon proofed with house-brewed botanical water Heaven Hill launches Deatsville 13-Year-Old as first entry in commemorative site tribute series Heaven Hill Heritage Collection returns with 22-Year-Old Kentucky Straight Bourbon at barrel proof Jack Daniel’s and McLaren F1 debut 86-proof limited edition for 1000th Grand Prix milestone Log Still Distillery and Archdiocese of Louisville release second annual Bishop’s Blend Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the bourbon market hitting a breaking point, or are we just drowning in a sea of average whiskey? Or maybe we're just trying to pick at things because that's what we do! Today's show didn't have a theme other than airing some grievances we see across the bourbon landscape. And the guy who has all the hot takes is Matt "The Colonel" Kusek. Matt never pulls his punches, and today we'll talk about the non-stop barrage of Limited Time Offerings (LTOs) and if NDPs are more exciting now than traditional heritage distilleries. We kick things off with a candid look at the struggle of creating fresh content in a saturated market and ask the tough question, has the rush to release more bottles caused a massive dip in quality? We've seen it in secondary markets because if every release is special then nothing is special. We also dive into the psychology of the "hunt" and why consumer demands are shifting. Matt poses a challenge to the big brands, questioning if they're falling behind while smaller, more nimble players to innovate. And we debate the future of "trophy" bottles like Pappy Van Winkle and whether collectability can survive. If you’ve ever looked at a shelf of $100 bottles and wondered if any are actually worth it, maybe this episode will tell you it's all psychology. Show Notes: The challenges of producing engaging content in the bourbon industry The current state and originality of limited-time offerings Consumer behavior and the perception of high-status brands like Pappy Van Winkle The impact of non-distiller producers on quality and collectible options Humorous tales from personal barrel picks and bourbon adventures Predictions for the future of collectible and innovative whiskeys Learn more about your ad choices. Visit megaphone.fm/adchoices