Behind The Pursuit: Can New Whiskey Brands Become a Lifestyle Brand?
Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?
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Show Notes
Subscribe to Behind The Pursuit: From Bourbon to Brand
Ryan is back from Redneck Riviera and his mind is burning wondering how or if whiskey brands can break into a lifestyle brand like we’ve seen brands like Yeti, High Noon, Stanley, etc. Is there still a place today for newer brands to break into that, or has Jack Daniels taken the only spot there is?
We hit on:
- How do brands today make people feel?
- Is Pappy simply a status symbol, or a lifestyle?
- Does accessibility of a product come in to play to whether or not a brand could become a lifestyle brand?
- What pushes the current brands into a lifestyle?
- Does the effect of premiumization stunt the ability to be a lifestyle brand, or catapult it?
and much more.
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