Season 1 · Episode 535

535 - Going From Acquired to an Investor With Dr. Pat Heist of Wilderness Trail

Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share.

Bourbon Pursuit

October 9, 20251h 17mExplicit

Audio is streamed directly from the publisher (podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

You know, when you talk about the intersection of science and world-class whiskey, there's one person who immediately comes to mind. I am thrilled to welcome back a true pillar of the industry, the insightful Dr. Pat Heist, co-founder of Wilderness Trail Distillery, for his third visit! Dr. Heist is breaking down the full, fascinating journey of Wilderness Trail—from its incredibly dedicated early days to the huge, strategic partnership with Campari. And you know Pat and his background in microbiology, so we had to talk about yeast for a bit. But it’s not just about science; we also explore his unexpected second career in music with his band, Zella May, and what he's now doing with his wealth of investing in other businesses. Plus, we dive into the glass with a tasting of some new bourbon and rye whiskeys they are about ready to share.

Show Notes:

Dr. Heist’s reflections on the journey of Wilderness Trail Distillery
The significance of the partnership with Campari and its strategic objectives
How music plays a role in Dr. Heist’s life and career
Tasting highlights of Wilderness Trail products, including a high rye bourbon and rye whiskey
Perspectives on the future of contract distilling and navigating market trends
he balance between personal interests and business success
Support this podcast on Patreon

Learn more about your ad choices. Visit megaphone.fm/adchoices

← All episodes of Bourbon Pursuit