Season 1 · Episode 534

534 - Over, Under, or Properly Rated #3 with Kevin Carlson of @bourbon_notes and Mike Yates of @cinebourbon

Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make.

Bourbon Pursuit

October 2, 20251h 7mExplicit

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Show Notes

The bourbon world has changed dramatically, and a big part of that is due to social media. It used to be a bunch of faceless names on some message boards but a new wave of creators is at the forefront. Today, we're sitting down with two leaders in the short-form video game, Kevin Carlson and Mike Yates. They give some insight into building a following on platforms like TikTok and Instagram, and how they’re tackling the biggest challenges of creating content today—from the struggle of video editing to audience engagement. Then we get into a lively game of "Over, Under, or Properly Rated," where we debate everything from "hazmat" bottles to the authenticity of influencers. The conversation gets real about home barrel projects and if building a relationship with your local liquor store owner is still the most valuable move you can make.

Show Notes:

Shifting from audio to video content creation
The influence of TikTok and Instagram on bourbon enthusiasts
Playing "Over, Under, or Properly Rated" with bourbon trends
Examining the hype surrounding hazmat bottles
The charm of Buffalo Trace and Wild Turkey: hype or reality?
Scrutinizing the legitimacy of home barrel projects in bourbon making
Building essential connections with liquor store owners for limited releases
Nostalgia versus hype: the campout experience for sought-after bottles
Personal growth and stories behind their bourbon content creation
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