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526 - Beyond the Bottle: The Data Driving Modern Bourbon Sales with Bruce and Ari of Mash Networks
Season 1 · Episode 526

526 - Beyond the Bottle: The Data Driving Modern Bourbon Sales with Bruce and Ari of Mash Networks

In this insightful episode of Bourbon Pursuit, hosts Kenny Coleman and Ryan Cecil sit down with MASH Networks co-founders Ari Sussman and Bruce Fougere to tackle the crucial topic of direct-to-consumer (DTC) sales in the craft spirits industry. The conversation dives into how technology, data-driven strategies, and powerful storytelling are no longer optional for distillers but essential for survival and growth. Ari and Bruce share how their company, MASH Networks, helps brands like Mammoth Distillery navigate complex regulations and expand beyond local markets by leveraging customer data and creating meaningful engagement. They explain how everything from QR codes on bottles to affinity-group marketing can be used to build a loyal community and drive repeat sales. Ultimately, the episode serves as a masterclass in how small distilleries can embrace a forward-thinking, entrepreneurial mindset to not only survive but thrive in an evolving industry by turning customers into advocates.

Bourbon Pursuit

August 7, 20251h 13mExplicit

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Show Notes

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support.

Show Notes:
  • MASH Networks' impact on craft distilling.
  • The importance of DTC in the evolving market.
  • Effective use of customer data and analytics.
  • Insights from Mammoth Distillery case study.
  • Utilizing QR codes for consumer engagement.
  • Building emotional connections and community.
  • Strategies for tasting experiences and promotions.
  • Exploring subscription models in craft spirits.
  • Support this podcast on Patreon

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