525 - Behind the Pour: Unpacking Whiskey Subscriptions with Greg Cohen
In this episode of Bourbon Pursuit, host Kenny Coleman sits down with Greg Cohen, co-founder of the whiskey subscription service Pour More, and whiskey critic Fred Minnick. The trio explores the evolving subscription model in the whiskey industry, traversing topics from marketing strategies to customer retention. Greg shares his journey into the whiskey world, discussing how Pour More emerged during the COVID boom and his innovative approach to curating whiskey experiences that resonate with consumers. Throughout the conversation, they tackle the challenges of sourcing whiskey amid state laws, the role of customer feedback in shaping offerings, and strategies for attracting a diverse clientele. Notably, Greg aims to break the traditional “whiskey bro” stereotype by showcasing the stories behind the distillers, creating a more inclusive space in whiskey culture. They also discuss the importance of community engagement, highlighting potential live tastings with distillers to foster connections among subscribers. As the episode concludes, they collectively reflect on the future of whiskey subscriptions and the vital role of unique storytelling.
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Show Notes
Show Notes:
- Introduction to Greg Cohen and the inception of Pour More.
- Influence of the COVID-19 pandemic on whiskey subscriptions.
- Analysis of customer demographics and acquisition methods.
- Marketing strategies and redefining the whiskey culture.
- Creating connections with distillers for a unique experience.
- Challenges in customer retention and innovative solutions.
- Speculations on the future of whiskey subscriptions and brand storytelling.
- Support this podcast on Patreon
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