460 - What's the Value in Reviving Vintage Labels? with Bourbon Community Roundtable #93
It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.
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Show Notes
It's Bourbon Community Roundtable #93 and this time we're talking about vintage labels. We've seen a resurgence of them over the past few years and there are more coming out from big distillers and smaller lesser known brands. I wanted to ask if there is any value in doing this before focusing on something more modern. There is a feeling of nostalgia but it also made me think about movie reboots and if all the good ideas are taken.
Show Notes:
- Above the Char with Fred Minnick (@fredminnick) talks about used barrels with rye whiskey.
- What value is there in reviving old labels?
- NDPs or small craft producers taking something from a family lineage
- NDP or craft just to have a story
- azerac doing the Pre-Pro bottle labels
- Big names like Beam now doing 16yr OGD
- Support this podcast on Patreon
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