Viral Moments, Reputation Crisis: Expert's Guide
Boston News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Social medias viral moments can quickly escalate into public crises, as seen in a kiss-cam incident that garnered millions of views. Reputation management expert Molly McPherson, former FEMA public affairs officer, shares her strategies for crisis cleanup, emphasizing the importance of quick action and accountability. She believes most messes are fixable if the person in the hot seat owns up and engages directly, proving they understand the issue. While not all situations bounce back, those who step up can often leave everyone rooting for their comeback.
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