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Fitness Parties Replace Bar Nights

Fitness Parties Replace Bar Nights

Boston News Today | 2 Min News | The Daily News Now! · The Daily News Now!

March 30, 20261m 48s

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Show Notes

Young adults are trading barstools for barbells, with alcohol spending plummeting and fitness cash surging. Antonia Fantasia, a sober marketing manager, exemplifies this trend, swapping Friday night drinks for Solidcore classes. The wellness industry is booming, with Gen Z and millennials driving a two-trillion-dollar global market. Fitness studios are adapting, offering late-night sessions and partnering with bars for post-workout drinks. The appeal lies in the lively atmosphere, community, and the addictive nature of health tracking devices. This shift towards fitness parties as the new nightlife is here to stay.

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