BOSSY

In this episode: Tara needs an assistant Katie only hires from within her community Tara’s hiring strategy evolution from cold outreach for commission-only roles to working with recruiters Who you should hire first Why your first hire should drive sales Writing job postings like letters and using the “what’s in it for them” framework Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Tara wants to executive produce reality television Katie breaks down Oprah’s empire What finally did “Jenny Craig” in Emma Chamberlain evolving beyond the universal editing style she created Huberman husbands (and other ‘high trust’ audiences) RuPaul’s franchise model What happens to a personal brand when you get sick of yourself or change Why you should infuse your brand with YOU Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Katie asks Tara how much she pays herself and how much she spends Does Katie need a new tax strategy? Strategic planning for building generational wealth within families Katie tries to convince Tara to invest in the S&P 500 Why Tara is betting on herself Where entrepreneurs put their money more generally Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Two PR campaigns that totally backfired (Burger King & Dove) The Will & Jada Smith playbook (also known as the Taylor/Kanye dynamic) Controlling the narrative, calculated controversy, and redemption arcs Basecamp’s founders making “bold enemies” out of Apple and Gmail Kim Kardashian’s rebellion in the form of the nipple bra, and “empowerment marketing” Christine Quinn as the professional villain on Selling Sunset How founders can use HARO to get earned media placements Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Businesses we can’t believe are doing $10M+ (Contrarian Thinking with Codie Sanchez & Blogilates) Finding content-product fit (Colin & Samir) The difference between a six-figure founder and a seven-figure founder skillset How iOS 14 almost ruined Tara’s business Effective scorecarding and quarterly planning Listening to advice directed at your level of scale Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Tara is thinking about selling Apps Without Code The idea that the girlboss “lost,” and a reflection on the litany of canceled female founders The difference between masculine and feminine leadership styles and why Katie doesn’t like this framework How Tara thinks about playing the hand she’s dealt Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: ConvertKit case study Figuring out whether the stagnation is externally driven or your fault Music and fashion for beating slumps Pivoting out of a bad period How Dan Hesse focused on simplicity to turn around Sprint’s $29 billion in losses How Applebee's got back to basics to reverse shrinking sales Signs (other than revenue) that you’re in dangerous “stagnation” territory The myth of sunk costs Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Katie can’t stop comparing: Is that a good thing? Mark Zuckerberg’s plagiarizing playbook Why you shouldn’t reinvent the wheel Using Flippa to find businesses to copy Jazz music as the best business analog Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Tara is worried her business’s mission statement is too small and buried in imposter syndrome Big mission statements that have nothing to do with what the business does WeWork case study Familial and personal mission statements How Tara sees the Apps Without Code mission statement moving forward Startups as mini cults Using ChatGPT as a brainstorm partner to help write your new mission statement Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode: Tara spin for “This isn’t my job” and effective delegating Setting ruthless expectations—and the “five levels” of questions framework What you’re probably getting from being a bad delegator Managing through asking the right questions Managing someone “out” when it’s not working and having uncomfortable conversations Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ 💌 Want to get all of Tara & Katie’s resources? Subscribe: https://www.morningbrew.com/bossy-show/subscribe Get More BOSSY Watch BOSSY on YouTube: www.youtube.com/@BOSSY_Show Follow BOSSY on: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, Tara & Katie debate the age-old question: Do I need a therapist...or an executive coach? Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Tara and Katie are back and they dive deep into the world of business optimization. They challenge the notion that "bigger is always better" when it comes to entrepreneurship. Instead, they celebrate the power of small teams, great products, and exceptional customer experiences. Drawing from amazing business journeys like, "Miss Excel" (Kat Norton), a successful businesswoman who specializes in Excel courses, they explore studies on how creators can energy-manage to achieve sustainability with their product. As they open up about their own entrepreneurial journeys, from chasing relentless growth to seeking a more balanced approach, Tara & Katie unravel the truth that many entrepreneurs face in the ongoing pursuit of finding that perfect harmony between ambition, personal well-being, and business success. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Listen to BOSSY here: https://link.chtbl.com/bossyshow Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram:https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Join Tara and Katie this week as they deep dive into the uncharted corners of success and explore how this success can ripple through relationships and family dynamics. Our BOSSY hosts discuss everything from unexpected pushback from their loved ones, to how their views on career choices have shifted as they've matured. They even confront how early dreams and parental expectations can leave a lasting mark, plus they open up about their dating lives and the support entrepreneurs need. If you’re expecting perfection from their journeys, you’re not going to get it. Tara and Katie speak freely about the idea of "staying in your power," learning to support oneself, and the ever-evolving commitment to friendships that fuel creativity. If you’ve encountered some unexpected bumps and resistance from family and friends, this is the episode for you. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ — Listen to BOSSY: https://link.chtbl.com/bossyshow Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram: https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Sign up for FREE today: https://www.morningbrew.com/bossy-show/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Katie and Tara jump-start this week's episode clowning Tara’s nine-hour-per-week Monopoly obsession; however, Tara reminds us that it's not a game when it teaches her how to play Monopoly with other businesses in real life. This convo takes us into the realm of business risk-taking, prompting Katie to rate her own daring spirit, playfully discussing the sometimes sleazy feeling associated with deal-making. Then, Tara and Katie go head to head breaking down and defending their favorite massive empires to watch, from LVMH (Louis Vuitton, Moet, Hennessy), with its incredible journey from a bankrupt textile company in the '80s to a staggering $400 billion empire to Katie’s admiration for the Kardashian empire and their ability to be “famous for being famous.” The hosts explore various business acquisition strategies, delve into Katie’s amazing secured book deal, and even touch on tax strategies. Join this insightful and entertaining exchange between two brilliant entrepreneurs. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Listen to BOSSY here: https://link.chtbl.com/bossyshow Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram:https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Tara Reed and Katie Gatti Tassin are back for another episode as they delve into the world of celebrity-inspired entrepreneurial confidence. Katie kicks off by sharing her profound connection with Taylor Swift's endurance and hard work, which served as a creative and spiritual awakening during one of her concerts. Tara, on the other hand, relates more to Rihanna's unapologetic confidence, wine glass exits, and her savvy business acumen. In this episode, they discuss how millionaire entrepreneurs like Katie often grapple with the challenge of learning to delegate instead of trying to do it all. Tara introduces insights from her recent read, "Levels of Energy" by Frederick Dodson, shedding light on the role of energy in shaping entrepreneurial confidence. The episode even concludes with a fun quiz, inviting you to discover which celebrity entrepreneur's confidence aligns most with your entrepreneurial journey. Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Listen to BOSSY here: https://link.chtbl.com/bossyshow Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Follow the ladies of BOSSY: Instagram:https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Follow Money with Katie Instagram: https://www.instagram.com/moneywithkatie/ Follow Tara Reed: Instagram: https://www.instagram.com/tarareed_/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Help BOSSY get to know you better! Take this quick survey so we can keep building the best show we can for you: ⁠https://www.morningbrewbreakroom.com/c/r/Bossy-Survey?Platform=pod⁠ Get Ready, in this inaugural episode of Bossy, co-hosts Tara Reed and Katie Gatti Tassin share their entrepreneurial journeys. Tara, the CEO of Apps Without Code, traces her path from tech giants like Google to founding her multi-million-dollar ed tech, Apps Without Code, after being laid off. Meanwhile, Katie, known as Money with Katie, reveals how a job rejection at NerdWallet led to her successful blog, driven by a determination to prove herself. Katie and Tara break down the work styles behind their million dollar companies and how much they differ as CEO’s. Katie's quest for balance contrasts with Tara's unconventional schedule of just two workdays per week. Between Tara’s natural flow approach to her work and Katie's worthiness being tied to her work, we all can find ourselves truly being visible in one or both of these CEO’s. Listen to BOSSY here: https://link.chtbl.com/bossyshow Watch BOSSY on YouTube: https://www.youtube.com/@BOSSY_Show Follow the ladies of BOSSY: Instagram:https://www.instagram.com/bossy_show/ TikTok: https://www.tiktok.com/@bossy_show Twitter: https://twitter.com/BOSSY_Show Subscribe to the BOSSY Newsletter for all of Katie & Tara’s BOSSY resources: Signup for FREE today: https://www.morningbrew.com/bossy-show/subscribe Follow Money with Katie Instagram: https://www.instagram.com/moneywithkatie/ Follow Tara Reed: Instagram: https://www.instagram.com/tarareed_/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing Bossy, Morning Brew's latest show featuring tech luminary Tara Reed and personal finance fanatic Katie Gatti Tassin as they blend innovation and financial liberation for modern entrepreneurs. Tara, the founder of a multi-million dollar tech startup, Apps Without Code, teams up with Katie, aka Money with Katie, to deliver unapologetic insights, actionable advice, and a sprinkle of girl power and lots of fun. Get ready to master your money and become your own boss starting Thursday, October 5th, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices