Episode 170
#170: "Be so good they can't ignore you", with Peldi of Balsamiq
Bootstrapped · Steve McLeod
March 12, 202136m 35s
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Show Notes
Peldi Guilizzoni is the founder of low-fidelity wireframing tool Balsamiq.
Peldi and Steve discuss:
- why Peldi tracks almost nothing except revenue and profits
- talking to customers instead of using analytics
- on being "so good they can't ignore you"
- how to apply a coder's approach to marketing
- how Balsamiq is run like a "cozy restaurant on the web"
- not getting to code much when running a software company
- the painful experience of rewriting Balsamiq Wireframes from scratch that took five years(!)
- choosing technology carefully for your company
Topics
bootstrappingtechnologysoftware business