521: #LuLaRich: What LuLaRoe Did Wrong

This week we start a 3-part podcast series in response to the Amazon Prime docu-series LuLaRich. As a boutique consultant who has worked with former LLR consultants, I'm going to break down from a business perspective what LuLaRoe did right as a company, what they did wrong, and how it impacted the boutique industry. This episode talks about everything that I feel LuLaRoe did right as a business. **Disclaimer: Emily Benson was not a LuLaRoe consultant or affiliated with LuLaRoe. Opinions expressed in this podcast are solely her own based on her experience in the retail industry and as a boutique owner herself** 2022 Boutique Calendar is now available: www.boutiquecalendar.com Tickets for the 2022 Rich Retailer Retreat are available!www.richretailerretreat.com Join the free Facebook group: www.emilyfbgroup.com Six Figure Boutique Blueprint: www.sixfigureboutiqueblueprint.com

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business