309: Influencers, PR & Events In Your Boutique With Alex Norton

Everyone's asking about Influencers and how to grow their reach for their boutique, so today Alex Norton is giving you the scoop on how to make it easy and fun! Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com In this episode we cover: Traditional Media Relations How to reach out to writer and producers and get them to respond! How to utilize local/ regional publications to promote you for FREE  Gifting + Events  Networking and relationship management  How to pitch yourself to media with a unique angle that sets you apart from other boutiques/ boutique owners  Tastemaker + Social Media Relations Their role in the PR industry and how the PR industry has evolved into social media placements as ROI Style Bloggers  Events  Offer your space to local nonprofits, media publications and tastemakers to host events You can find Alex on Instagram at @Iamalexnorton

Mentioned in this episode:

Work on Your Shop Event- September 21, 2025

Work|on your|shop is a one-day, in-person experience designed to reset your mindset and give you the exact steps to grow your boutique with more ease and clarity. You’ll leave with: ✅ A complete Fall/Winter (or Spring/Summer) buying and marketing plan ✅ A fresh perspective on your numbers and goals ✅ The energy and confidence to move forward

Work on Your Shop Event- September 21, 2025

How To Start A Clothing Boutique Business - Free On-Demand Webinar

Here is the link to register for the free, on-demand training:

How To Start A Clothing Boutique Business