Book 101 Review in its Fifth season, featuring Joel Keith CEO & Managing Partner as my guest.

Joel Keith

CEO & Managing Partner | ASP | Helping Local Brands Scale Through Smart Marketing, Real Relationships & Strategic Use of AI

oel Keith is a partner and CEO of ASP, a digital advertising agency dedicated to helping local businesses scale to their next tier of growth. From home service professionals to law firms and specialized local brands, Joel and his team combine cutting-edge AI tools with time-tested marketing strategies to create simple, effective systems that drive real results.

At ASP, AI isn’t just a buzzword—it’s embedded into the way they operate. From internal automations to enhanced ad performance, smarter content creation, and real-time data analysis, Joel leads with innovation while keeping things grounded in what actually works for small business owners. His mission is to demystify digital marketing and provide clients with actionable strategies they can trust.

Before launching ASP, Joel cut his teeth in the high-pressure world of live event production, working as an AV technician and show manager for household names like Jack White, Alice Cooper, Big Sean, and Keegan-Michael Key. That experience taught him how to deliver under pressure, solve complex problems on the fly, and keep audiences engaged—skills he now channels into every client campaign.

Today, Joel brings that same backstage precision to the frontlines of small business marketing. As a business owner and father, he understands the balance between ambition and sustainability. Through ASP, he’s helping entrepreneurs scale not just faster—but smarter.

Want to be a guest on Book 101 Review? Send Daniel Lucas a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/17372807971394464fea5bae3

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