Julie Audette, Senior Director of Destination Marketing for AMAALA, on rebranding Saudi Arabia as a vacation paradise
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Show Notes
Welcome to season two of Blue Sky Thinking, in association with Red Sea Global.
Julie Audette shares the secrets to great destination marketing strategy; how to create a buzz through engaging media content; and the realities of hosting press trips to a country that only opened up to international tourism a few years ago.
Listen to this episode to get a 50% discount code for Globetrender's VOLT newsletter, which delivers deep-dive analysis on emerging travel trends.
Host Jenny Southan is the editor, founder and CEO of Globetrender, the UK's leading travel trend forecasting agency and online magazine dedicated to the future of travel.
This special season of Blue Sky Thinking was created in association with Red Sea Global, and produced by Bespoken Media.
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Instagram: @globetrendermagazine