Show overview
Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies has been publishing since 2023, and across the 3 years since has built a catalogue of 23 episodes. That works out to roughly 15 hours of audio in total. Releases follow a roughly quarterly cadence, with the show now in its 3rd season.
Episodes typically run twenty to thirty-five minutes — most land between 29 min and 39 min — and the run-time is fairly consistent across the catalogue. None of the episodes are flagged explicit by the publisher. It is catalogued as a EN-language Business show.
The show is actively publishing — the most recent episode landed earlier today, with 5 episodes already out so far this year. The busiest year was 2025, with 9 episodes published. Published by Blu Ivy Group.
From the publisher
Are you a Chief Human Resource Officer (CHRO) or business leader passionate about transforming your organization's people experience and culture? Do you aim to be an effective change agent? Welcome to 'Blu Thread Conversations', the go-to podcast designed for HR leaders actively shaping and creating impact for their organizations.Crafted for passionate CHROs and HR leaders, ‘Blu Thread Conversations’ offers valuable insight on how your employer brand strategy and Employer Value Proposition (EVP) can drive measurable business impact by elevating employee experience, accelerating diversity, equity, and inclusion (DEI), and reducing organizational risk by ensuring a robust pipeline of top talent.Each episode on 'Blu Thread Conversations' features insightful conversations with top HR, Marketing, and Communications leaders from some of the world's top organizations. Together we will share experiences and learnings from building impactful human-centred people strategies and lessons on how to activate thriving performance-based cultures. As listeners, you'll gain firsthand experiences and helpful lessons from these change agents as they champion Employer Brand & Culture strategies that drive business impact.'Blu Thread Conversations' aims to empower HR leaders and their C-suite colleagues with the knowledge and tools they need to transition the HR function from an administrative role to a valuable strategic partner that drives meaningful impact across the organization.Listen to ‘Blu Thread Conversations’ for tangible, real-world examples of creating organizational impact by designing, communicating, and activating winning employer brand strategies and culture initiatives. Our conversations will help provide you with investment direction on the people program that will drive the most meaningful impact and will help you inspire talent across the organization to create a sense of belonging, pride, and connection.Let’s weave a powerful narrative around the intersection of people, culture, and performance.Join us at ‘Blu Thread Conversations’.More on Blu Ivy Group:Blu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.Contact: [email protected]: bluivygroup.comConnect with us:LinkedIn: https://www.linkedin.com/company/blu-ivy-groupInstagram: https://www.instagram.com/bluivygroup/
Latest Episodes
View all 23 episodesMeasuring What Matters: The Real ROI of Employer Brand
S3 Ep 2OK, But Why? The Strategic Problems Beneath Employer Branding
Are you struggling with employee retention, hiring challenges, or misaligned leadership?If you're still asking “why are we doing this?” at the end of a project—you're solving the wrong problem. The most successful organizations dig deeper early and align around what truly drives performance: people, culture, and leadership.In this episode of Blu Thread Conversations, Joey Frosst (Head of Business Development at Blu Ivy Group) breaks down why most organizations are solving the wrong problem—and how uncovering the real “why” behind your challenges can transform your employer brand, company culture, and business performance.💡 Whether you're a leader in Canada or the United States, this conversation is essential for organizations looking to improve:• Employer branding strategy• Employee engagement & retention• Leadership alignment• Company culture transformation• Talent attraction & recruitment marketingAt Blu Ivy Group, we help organizations design and activate authentic employer brands and cultures that attract, retain, and engage talent — not just in theory, but in everyday leadership behaviour.Watch the full episode: YouTubeLearn more: www.bluivygroup.com
S3 Ep 1Leadership Behaviours That Drive Growth
What truly drives sustainable business growth?It’s not strategy alone, it’s leadership behaviour, culture, and the employer brand lived every day.In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker of Blu Ivy Group sit down with Bill Williams, leadership expert, author of "Electric Life," and keynote speaker, to unpack the leadership behaviours that fuel performance, engagement, and growth.Together, they explore:• Why emotional intelligence is now a non-negotiable leadership skill• How leadership behaviour directly shapes culture, performance, and the bottom line• The real reason middle management breaks during growth and transformation• How leaders can build trust, accountability, and belonging across teams• Why employer brand is lived through managers — not marketing• How organizations can scale without losing their culture• What CEOs must do differently in 2026 to retain talent and drive resultsThis conversation is essential viewing for:✔ CEOs and executive teams✔ HR and People leaders✔ Employer brand and culture leaders✔ Organizations scaling across Canada and the United States✔ Companies navigating growth, transformation, or private equity investmentAt Blu Ivy Group, we help organizations build employer brands and cultures that attract, retain, and engage talent — not just in theory, but in everyday leadership behaviour.Watch the full episode: YouTubeLearn more: www.bluivygroup.com
S2 Ep 11From Culture to Impact: How People Strategy Drives Business Results
Culture is no longer a “people initiative.” It’s a business strategy.In this episode of Blu Thread Conversations, Blu Ivy Group Co-Founders Leandra Harris and Stacy Parker sit down with Keri Fraser, Chief People Officer at Westland Insurance Group, to explore how culture, leadership, and employer brand are shaping business performance.Keri shares how Westland embedded culture into its five-year “2030 Level Up Plan,” why accountability is a form of care, and how leaders operationalize culture through systems, metrics, and everyday leadership behavior. The conversation dives into employer brand as alignment (not attraction), leadership credibility, manager enablement, engagement execution, and what people strategy must become in the age of AI, skills-based work, and real-time reputation.This episode is for CHROs, HR leaders, employer brand professionals, culture leaders, executives, and people strategy teams across Canada, the United States, and globally who are looking to move culture from intention to infrastructure.What you’ll learn in this episode: • Culture as a strategic business driver • Employer brand & EVP as performance enablers • Accountability, kindness, and leadership credibility • Manager enablement and culture systems • Engagement execution and transparency • Employer brand ROI and quality of hire • Skills-based organizations and talent marketplaces • The evolving role of HR in 2026 and beyondWatch the full episode: YouTubeLearn more: www.bluivygroup.comWatch the full episode: YouTube Learn more: www.bluivygroup.com
S2 Ep 10The 6 Employer Branding Trends Shaping 2026
As we step into 2026, employer branding is entering a new chapter. EVP can no longer live as a recruitment message. It must operate as a human contract, guiding leadership decisions, shaping daily employee experience, and holding up in a world where talent can verify everything in real time.In this episode of Blu Thread Conversations, Blu Ivy Group founders Leandra Harris and Stacy Parker—recognized employer brand and culture experts—explore the six trends shaping employer branding and culture performance in 2026 and what leaders need to be ready for now.This conversation is essential viewing for CEOs, CHROs, Heads of Employer Brand, Talent, HR, and Communications navigating growth, change, and reputation in 2026.What you’ll learn in this episode:Why EVP must evolve from a message into a governance system for cultureThe biggest myths still holding employer branding backThe rise of the Social CEO and why leadership visibility now impacts reputation and valuationHow radical transparency is reshaping employer brand credibilityWhy inside-out branding is the future of culture performanceHow EVP crisis-proofs organizations in times of changeWhat to measure if employer branding is truly driving business resultsWatch the full episode: YouTubeLearn more: www.bluivygroup.comWatch the full episode: YouTube Learn more: www.bluivygroup.com
S2 Ep 9EVP Was Never Meant to Be a Tagline
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP).Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people.👉 What you'll learn in this episode:• Why most EVPs fail (and how to avoid the common pitfalls)• The real cost of having a weak or inauthentic EVP• How to align your leadership, culture, and talent strategy through a strong EVP• The impact of AI, transparency, and reputation platforms (like Reddit and Glassdoor) on employer brands• What it means to operationalize your EVP and make it a living part of your culture• The future of EVP strategy in 2025 and beyond, including leadership value propositions and agile employer brandingWhether you're a CHRO, CEO, talent leader, or employer brand professional, this episode is a must-watch if you want to strengthen your workplace reputation, improve employee engagement, and attract top talent in an age of AI and transparency.At Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.🌎 Learn more: https://bluivygroup.com 📧 Contact us for consulting inquiries: https://bluivygroup.com/contact-us/Watch the full episode: YouTube Learn more: www.bluivygroup.com
S2 Ep 8In their shoes: Crocs’ Employer Brand Journey
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S2 Ep 7Rebuilding Trust: What to Do After a Reputation Crisis
Blu Thread Conversations Ep.16When workplace trust is broken, the stakes are high — for leaders, employees, and your organization’s reputation. In this episode of Blu Thread Conversations, Blu Ivy Group founders and global employer brand experts Leandra Harris and Stacy Parker share what leaders must do when their company faces a reputation crisis.Why this matters:63% of a company’s market value is tied to reputation75% of crises are “smoldering” for 12–18 months before they explodeTrust is the foundation of culture, leadership credibility, and long-term business performanceYou’ll Learn:The “golden hour” after a crisis and why speed + humility matterHow CEOs and leadership teams can rebuild credibility with employees and customersWhy visibility and listening are more powerful than polished PRWhat to do when you are the problem as a leaderLong-term strategies to prevent reputation risks with employer brand and culture consultingAt Blu Ivy Group, we’ve worked with organizations across the U.S., Canada, and globally to strengthen culture, repair trust, and elevate employer brands that attract and retain top talent. If your organization is searching for an employer brand consulting firm in the USA or Canada, or the most reputable experts in employer branding and culture worldwide, Blu Ivy Group is here to help.🌐 Learn more: https://www.bluivygroup.com 📩 Contact us: https://bluivygroup.com/contact-us/Watch the full episode: YouTube Learn more: www.bluivygroup.com
S2 Ep 6Values Are Having a Moment — Make Yours Count
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S2 Ep 5Inside CAE’s Employer Brand
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S2 Ep 4Driving Global Employer Brand Alignment - How Pure Storage Built a Bold Employer Brand
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S2 Ep 3Why Your Company’s Reputation is Your Biggest Risk or Competitive Advantage
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S2 Ep 2Why Healthcare's Best Employers Keep Winning
Why Healthcare’s Best Employers Keep Winning | Employer Brand Strategy for Healthcare & ClinicsThe Healthcare Industry is facing its biggest hiring and retention crisis in history. The demand for Nurses, Doctors, Oncologies, physiotherapists, outpatient care specialists, is skyrocketing, yet Physiotherapy Outpatient clinics, Dental Clinics, Hospitals, Pharmaceutical organizations and Medtech companies are struggling with talent shortages, turnover, and employer reputation challenges. In this episode of Blu Thread Conversations, we sit down with Megan Ambers, Chief People Officer at Ivy Rehab, one of the Best Places to Work in US Healthcare. We discuss the latest employer branding trends in healthcare, how top employers are winning the talent war, and why employer brand and recruitment marketing strategies directly impact patient satisfaction & business growth. Key Topics We Cover:✅ How employer brand impacts patient outcomes & business success ✅ Why hospitals and physiotherapy clinics are struggling the most with recruitment demand ✅ The connection between employer sentiment and patient satisfaction ✅ Leadership, EVP and Recruitment Marketing strategies that improve culture retention & talent attraction ✅ How Ivy Rehab built an award-winning employer brand in healthcare Want to build a winning employer brand? Learn more about our Employer Brand Strategy & Recruitment Marketing Solutions: 👉https://bluivygroup.com/Learn More about Ivy Rehab Careers: https://ivyrehab.com/📲 LinkedIn: linkedin.com/company/blu-ivy-groupWatch the full episode: YouTube Learn more: www.bluivygroup.com
S2 Ep 12025 Employer Brand and Culture Trends Report
As organizations shift their focus towards building more transformational and high-impact employer brands, 2025 marks a pivotal moment. Employer branding is no longer about recruitment marketing alone —it will now be embraced as a key driver of cultural alignment, employee engagement, and business growth as well. In this evolving landscape, success will depend on your ability to create a brand that speaks to your people, aligns with your purpose, and sets the foundation for sustained organizational success.These trends outline where leading organizations will focus more of their energy in 2025 to unlock the true potential of their employer brand. By shifting your employer brand strategy from a solution exclusively designed for talent acquisition, to one that is also a catalyst for cultural alignment and positive brand share of voice, you will find a monumental impact on business outcomes and measurable results that impact talent attraction, engagement, loyalty and brand reputation. 2025 Employer Brand and Culture Trends ReportWatch the episode on YouTube - Episode 10 Vodcast Visit Blu Ivy Group Website - bluivygroup.comWatch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 9S01E09 - Building a Brand that Stands for Inclusion: How Diversity Shapes Employer Brand
In our latest episode of Blu Thread Conversations, Blu Ivy's Senior Director of Brand and Culture, Fanta Selman, sits down with Dr. Lauren Young, Chief Diversity and Inclusion Officer at Travelers. Dive into an inspiring discussion on how diversity, equity, and inclusion (DEI) initiatives can drive business impact, foster innovation, and create a sense of belonging within organizations.Discover how Travelers has embedded DEI into their brand and culture for over 15 years, and gain insights on leadership accountability, measuring success, and the importance of making DEI a core value. Whether you're a leader or a team member, this episode offers valuable takeaways on building a more inclusive and high-performing workplace.Don't miss this powerful conversation! Listen now and join us in creating a more inclusive and supportive workplace where everyone can thrive.Chapters:(01:28) Dr. Lauren Young is chief diversity and inclusion officer at Travelers(04:40) How Dr. Young started her career in brand management and marketing(12:16) Why is diversity is an imperative at Travelers(14:31) My goal is to make diversity and inclusion synonymous with the Traveler's brand(15:32) Travelers started its journey in diversity and inclusion in 2020(16:45) How do you measure success in the short term and the long term?(25:09) Fanta's episode reflectionEpisode References:Dr. Lauren Young - https://www.linkedin.com/in/drlaurenyoung/Travelers - https://careers.travelers.com/Travelers on LinkedIn - https://www.linkedin.com/company/travelers/Fanta Selman - https://www.linkedin.com/in/fantaselman/James Powell - https://www.linkedin.com/in/jamesdpowell/Watch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 8S01E08 - A Call to Action for CEOs - CHRO Whitepaper Recommendations
In today’s episode, we dive into the findings from Blu Ivy's latest whitepaper with co-founder and managing director, Stacy Parker. Discover actionable recommendations for CEOs to mitigate leadership exodus risks and establish a renewed partnership with CHROs and People Leaders. Learn how to create a strategic roadmap for the future and ensure a robust pipeline of top talent. Don't miss this insightful conversation!Download your copy of whitepaper ''The CHRO and People Leader Crisis: A Call for CEOs to Act" here: https://bluivygroup.com/chro-white-paper/Chapters:(02:23) There is a serious leadership and culture crisis at hand(10:27) What did we learn about what matters most to HR leaders today?(13:46) How crucial is a compelling EVP for organizations today?(15:17) Research shows organizations are not static; they're always changing(16:57) Organizations are seeing shifts in what matters most to talent(21:30) CEOs need to establish a renewed strategic partnership with CHROs(22:33) CEOs should have semi-annual C-Suite and Core Leader deep listening sessions(23:52) Having highly trusted, highly efficient and engaged leaders is competitive advantage(27:30) There are multiple generations in the workforce right now(29:58) Blu Ivy launches Employer Brand and Culture Index to help CEOs make decisions(33:49) Advice for sharing EVP activation across the organization(38:14) 90% of CHROs say they need more resources or support(42:01) One piece of advice for CEOs and HR leaders based on this researchEpisode Contacts:· Stacy Parker: https://www.linkedin.com/in/stacyrparker/· James Powell: https://www.linkedin.com/in/jamesdpowell/Watch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 7S01E07 - The CHRO and People Leaders Crisis: A Call to Action for CEOs
In this episode of Blu Thread Conversations, host James Powell sits down with Stacy Parker, co-founder and Managing Director of Blu Ivy, to discuss the alarming findings of their latest white paper, "The CHRO and People Leaders Crisis: A Call for CEOs to Act."DOWNLOAD YOUR COPY OF OUR LATEST WHITEPAPER HERE: https://bluivygroup.com/CHRO-white-paper/Dive deep into the critical challenges CHROs and People Leaders face, including burnout, mental health issues, and a significant drop in strategic focus. This episode is a must-listen for CEOs who need to understand the urgent call to action to support their HR leaders and ensure organizational stability and growth.Key Takeaways Burnout and Mental Health Crisis:A staggering 58% of CHROs and People Leaders report burnout, mental health challenges, and exhaustion as their top issues. This crisis is exacerbated by the lack of support and resources, leaving HR leaders struggling to maintain their well-being while supporting others in the organization. Strategic Focus Eroded:Many CHROs are spending less than 10% of their time on strategic initiatives due to the constant need to manage crises and operational emergencies. This shift from strategic planning to immediate issue management poses a significant risk to long-term business transformation and readiness for future challenges. Loneliness and Isolation in Leadership:CHROs often experience profound loneliness and isolation, unable to share the burdens they carry due to the confidential nature of their work. This isolation contributes to the overall stress and burnout, as they lack a support network within their organizations Importance of Listening and Support:The research highlights the power of listening to CHROs and People Leaders. Many HR leaders feel unheard and unsupported, which contributes to their dissatisfaction and burnout. CEOs must prioritize listening to their HR leaders, understanding their challenges, and providing the necessary support to help them thrive. Alarm Bells for CEOs:The white paper emphasizes the urgent need for CEOs to reassess their relationship with HR leaders. Establishing high-trust cultures, providing more resources, and ensuring open, honest communication are critical steps to prevent the imminent exodus of CHROs, which could destabilize organizational culture and efficiency.Episode Chapters:· (02:52) Blu Ivy's latest white paper focuses on leadership engagement and burnout· (05:01) The importance of listening in leadership research· (08:54) CHROs have navigated transformation and crisis over the last few years· (12:44) 58% of respondents say burnout, mental health, exhaustion is top challenge· (15:47) CHROs reported spending less than 10% of their time on strategy· (19:35) A significant portion of CHROs are contemplating leaving their roles, research indicates· (23:21) How has HR leadership evolved in terms of technology and AI integration?· (28:08) How important is it for CEOs to reassess their partnership with HR in today's landscapeEpisode Contacts:· Stacy Parker: https://www.linkedin.com/in/stacyrparker/· James Powell: https://www.linkedin.com/in/jamesdpowell/Watch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 6S01E06 - How Recruitment Marketing Helps Our Healthcare Shortages with Sunnybrook
Join Greg Whitfield and Stacy Parker as they dive into an enlightening conversation with Kristen Winter, EVP of Programs, People, and Leadership at Sunnybrook Health Sciences Centre.Join us on a deep dive into the heart of healthcare leadership as we explore the pivotal role of employer branding in recruitment and retention. Discover how Sunnybrook's commitment to culture, innovation, and community impact has transformed their approach to attracting top talent.Learn about Sunnybrook’s unique culture of humility, teamwork, and the profound impact they have on patients and their families. Kristen shares insights on building a robust employer brand media strategy and the importance of a people-centric approach in transforming healthcare talent recruitment.Key Takeaways: The Importance of Employer Brand Media in Recruitment and Retention Holistic Recruitment Strategies in Healthcare The Role of Leadership and Active Listening Strategic Media Partnerships and Cross Org Collaboration Resilience and Adaptability in the Healthcare SectorWhether you're an HR professional, a leader in healthcare, or simply passionate about organizational excellence, this episode is a masterclass in aligning people, culture, and performance for measurable business success.Chapters:(02:57) Healthcare industry has gone through a lot of change recently(03:31) Kristen Winter's WHY(09:23) Sunnybrook has really risen above in terms of culture(12:25) Sunnybrook Health need to amplify recruiting during the pandemic(15:46) Blu Ivy used social media to target healthcare recruitment audience(17:59) Employer branding is vital for attraction AND retention(23:16) One of the biggest constraints around recruiting and retaining top talent is budget(30:54) Biggest challenges and opportunities in healthcare(34:23) Helping companies develop value propositions for their frontline talent(43:06) Learn more about Sunnybrook careers✍️Episode ReferencesCareers @ Sunnybrook Health Sciences Centrehttps://sunnybrook.ca/content/?page=why-choose-sunnybrook-career-opportunitiesEpisode Contacts: Kristen Winter: https://www.linkedin.com/in/kristen-winter-ba-chre-mais-08ab293/ Stacy Parker: https://www.linkedin.com/in/stacyrparker/ Greg Whitfield: https://www.linkedin.com/in/greg-whitfield/Blu Ivy Grouphttps://www.bluivygroup.comMore about Blu Ivy GroupBlu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.Contact: [email protected]: bluivygroup.comConnect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-groupWatch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 5S01E05 - Turning EVP insights into Action at Arbor Memorial
In this transformative episode of Blu Thread Conversations, we delve into the heart of organizational culture with Leslie Kobayashi, Vice President of Human Resources at Arbor Memorial.Leslie discusses the pivotal role of listening to employees, the importance of authenticity in storytelling, and the integration of the EVP into every facet of the employee lifecycle. From engaging long-tenured employees to attracting the next generation of talent, Leslie's insights reveal the transformative impact of a well-articulated EVP on engagement, retention, and recruitment.Key Takeaways:- Authenticity and employee listening are key to developing an EVP that truly reflects organizational culture.- Strategic partnerships between HR and marketing can elevate employer branding and internal culture initiatives.- Recognition and rewards, rooted in the EVP, can significantly boost employee engagement and advocacy.- An EVP is not just a recruitment tool but a foundational element that should permeate all aspects of the employee experience.---📋 Episode Chapters(04:20) Arbor Memorial is a Canadian leader in the bereavement industry(07:01) Arbor started the process of building an employee value proposition(08:53) Arbor listened to employees about what their why is(10:17) The number one reason for Gen Zs to join an organization is social impact(14:23) You've made employee testimonials a core part of Arbor's culture(25:01) Having a strategic partnership between HR and marketing can boost your brand(28:51) Getting executives aligned on employer brand(31:18) Getting your EVP activated is easy once you've gone through the work(34:19) Employee listening for an EVP is far more than recognition(35:33) Employer brand and EVP measurement successAbout Arbor Memorial:Arbor Memorial Inc. is a Canadian company engaged in providing interment rights, cremations, funerals and associated merchandise and services to thousands of families each year across Canada.Named as one of Canada's Best Managed Companies in 2023, taking care of people is at the heart of what we do. It’s truly fulfilling, inspiring and a responsibility we never take lightly. The care we show our customers begins with the support and teamwork we show each other.✍️ Episode ReferencesArbor Memorialhttp://arbormemorial.comArbor Memorial Careershttps://www.arbormemorial.ca/en/careers/life-at-arbor.htmlBlu Ivy Grouphttps://www.bluivygroup.comMore about Blu Ivy GroupBlu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.Contact: [email protected]: bluivygroup.comConnect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-groupWatch the full episode: YouTube Learn more: www.bluivygroup.com
S1 Ep 4S01E04 - Culture by Design: Building a Magnetic Employer Brand at ATB
Are you striving to create an employer brand that truly stands out? In our latest episode, we sit down with Jackie Whitson, Director, Culture & Employer Brand and Tess McLeod, Associate Director, Culture-to-Brand, from ATB Financial to explore the ins and outs of building a magnetic employer brand.They share their award-winning strategies, the importance of intentional culture, and the power of employee advocacy. Learn how ATB's approach to employer branding has led to a high-performance culture and a robust pipeline of top talent. Don't miss these invaluable insights – listen now to elevate your organization's employer brand strategy!📋 Episode Chapters(02:30) How ATB approaches employer branding(06:58) ATB brings both brand and HR culture teams together to support employer brand strategy(10:54) Activating your employer brand with intention(13:47) How to find internal employee advocates(15:15) ATB's employee advocate training program to empower its employees to share on social media(18:30) ATB's advice for other CHRO and employer branding leaders(19:42) What's next on ATB's employer brand journey(22:33) How do you ensure your value proposition is lived internally before sharing externally(24:45) Episode reflection for CHROsAbout ATB Financial:ATB Financial is a leading financial institution that started in Alberta, Canada that has been recognized as a Great Place To Work for the past 8 years. Today, ATB has over 5000 team members serving over 800,000 clients across our personal and business banking areas, ATB wealth management and ATB Capital Markets.✍️ Episode ReferencesATB Financialhttps://www.atb.comATB Financial Careershttps://www.atb.com/careersATB Financial LinkedInhttps://www.linkedin.com/company/atb-financial/ATB Financial Instagramhttps://www.instagram.com/atbfinancial/Blu Ivy Grouphttps://www.bluivygroup.comMore about Blu Ivy GroupBlu Ivy Group is a global leader in employer branding, organizational culture, and recruitment marketing. We help organizations across the private, public, and not-for-profit sectors build extraordinary employee experiences, magnetic employer brands and high-performance cultures.Connect with us today and let us help you transform your organization into a workplace that inspires your employees, leaders, customers, and shareholders.Contact: [email protected]: bluivygroup.comConnect with us on LinkedIn: https://www.linkedin.com/company/blu-ivy-groupWatch the full episode: YouTube Learn more: www.bluivygroup.com