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Mercedes-AMG Petronas F1 CEO Toto Wolff & PepsiCo's Eugene Willemsen Talk F1

Mercedes-AMG Petronas F1 CEO Toto Wolff & PepsiCo's Eugene Willemsen Talk F1

Bloomberg Talks · Bloomberg

December 5, 20256m 41s

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Show Notes

Toto Wolff, CEO of Mercedes-AMG Petronas F1, and Eugene Willemsen, CEO of International Beverages at PepsiCo, join Bloomberg for a joint interview to discuss their new commercial partnership, which links Formula 1 with PepsiCo and opens fresh opportunities for marketing and sponsorship.

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