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Women Take Center Stage (Or Ring) as WWE Sets Records

Women Take Center Stage (Or Ring) as WWE Sets Records

Bloomberg Business of Sports

April 8, 201912m 59s

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Show Notes

Scott Soshnick and Eben Novy-Williams discuss a host of issues related to the business of sports, including WrestleMania 35, which was headlined by women. The show at MetLife Stadium in New Jersey broke the record for the facility’s highest-grossing entertainment event. WWE’s annual extravaganza grossed $16.9 million, surpassing the venue’s previous record of $12.3 million in 2013. The event’s biggest match featured all-female participants. Also discussed is Adidas’s new partnership with pop star Beyonce, who’ll help the company to develop footwear and apparel. She joins a roster of celebrity partners that includes Kanye West. Also talked about is the sale of On Location Experiences, the high-end events business that is part owned by the National Football League, to Endeavor

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