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Sports agent Rachel Luba is disrupting athlete representation

Sports agent Rachel Luba is disrupting athlete representation

Bloomberg Business of Sports

May 18, 202035m 8s

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Show Notes

With Major League Baseball inching toward something resembling a season, we check in with agent Rachel Luba to see how top players are taking stock of their options. Luba’s been a notable disruptor in the world of representation -- her deft handling of Trevor Bauer’s $17.5 million contract with the Reds brought her notice, as did her certification as the only female MLBPA agent. She talked with Jason Kelly about the latest in talks between players and owners about the proposed season, public pressure to play and the lasting effects of this upside-down year. Luba, a former competitive gymast, also spoke about building her reputation in the largely male world of baseball, using the shift to algos to her advantage and creating a new business model in the talent world.

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