LeBron James, Steph Curry and the Business of Hoops
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Show Notes
National Basketball Association Deputy Commissioner Mark Tatum discusses a host of business-related issues, including how technology is helping to create fans -- and generate revenue -- in China, India and Africa. Tatum also talks about how the league is reaching millennials, and why the NBA, unlike the NFL, isn't dealing with any fallout associated with player protests. Tatum also delves into new owners like Brooklyn's Joe Tsai and why buying into the NBA -- even at more than $2 billion -- is a good investment.
Tatum became the league's No. 2 executive in 2014. A 17-year veteran of the league office, he is responsible for the NBA's business operations, including its international efforts. He oversees global partnerships, marketing, communications and team marketing and business operations. Prior to joining the NBA Tatum worked for Major League Baseball in its corporate sponsorship and marketing department.
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