
Bloomberg Business of Sports
1,074 episodes — Page 20 of 22

$200 Million Valuations? How Esports Teams Make Money
G2 Esports Owner and Chief Executive Carlos Rodriguez discusses a number of topics related to the burgeoning business of professional video game competitions, including team valuations that are eclipsing $200 million. He breaks down how esports franchises make money -- hint: it’s a bit different from traditional sports leagues -- and what he thinks the industry can learn from the NFL and NBA. Rodriguez was a successful professional gamer before making the move into ownership, catching the industry right as it began its rapid expansion. G2 is one of biggest global esports brands, with teams competing in 11 different game titles, including League of Legends, Fortnite, and Counter-Strike: Global Offensive.Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Lacrosse Gives Fans, Sponsors a Choice; Nike Reports
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the news that lacrosse star Paul Rabil, with backing from -- among others -- The Raine Group, is starting his own outdoor lacrosse league. Players in the six-club Premier Lacrosse League will be full-time employees, get health insurance and equity. The PLL already has agreements with many players from Team USA and Canada. Also discussed are Nike's earnings, which impressed Wall Street but had little room for upside with the stock trading near record levels. Also talked about is the Army-Oklahoma football game, which went to overtime and was only available via pay-per-view. Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Tiger Woods Returns to Golf's Winner's Circle
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Tiger Woods's win at the Tour Championship and what it means for the player and sport of golf. NBC's final round coverage of the tournament posted a 5.21 overnight rating, up 206% from last year. It's also the highest-rated PGA Tour telecast of 2018, excluding majors. Also discussed are the implications for Woods's upcoming head-to-head matchup against Phil Mickelson. The hosts also talk about whether Lionel Messi and Barcelona will actually play a regular-season game in Miami, and Detroit's win over New England and whether there are any longer-term implications for the league and Patriots. Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Brooklyn to London as NBA's Nets Seek Global Audience
BSE Global Chief Executive Officer Brett Yormark discusses a number of topics related to the business of sports, including the worldwide opportunities being driven by Brooklyn as a brand. He also discusses the company's desire to expand internationally, including London. Yormark talks about the Brooklyn Nets, and the company's real estate holdings, which include venues like the Barclays Center, Nassau Coliseum and Webster Hall. He also touches on the NBA's growth and the future of media. Yormark oversees the business enterprise that manages and controls the Brooklyn Nets, Barclays Center, New York Islanders business operations, Nassau Coliseum and other entities. He oversaw all aspects of the Nets move to Brooklyn from New Jersey in 2012. Hosts: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

NFL Faces Hall-of-Fame Boycott; Lacrosse Pay Raises
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including a proposed boycott by NFL hall-of-famers unless the league provides them insurance and salaries. Many high-profile HOF players (Eric Dickerson, Marcus Allen, Jim Brown, for example) say they would not attend the annual induction ceremony until they receive a share of league revenue. Also discussed is University of Wisconsin-Madison Chancellor Rebecca Blank's testimony that the school could drop its athletic program if it has to start paying student athletes. In addition, the trio talks about a unanimous decision by Major League Lacrosse owners to increase the salary cap by 51 percent, which will lead to higher salaries. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Halftime Retirement; Fitzmagic and a Suddenly Fun NFL
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the second week of the National Football League season. Among the items bantered about are the mid-game retirement of Vontae Davis, Ryan Fitzpatrick (or is that Conor McGregor) and ratings that are, once again, higher than last season's corresponding week. Also discussed are the Canelo-GGG fight, which may lead to a third installment of the series, and Formula 1's focus on technology-related sponsorship. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Patriots' Kraft Gave This Advice to DraftKings CEO
DraftKings Chief Executive Officer Jason Robins discusses a number of topics related to the business of sports, including what has happened at his company in the months since the U.S. Supreme Court allowed for legalized sports betting. Robins also talks about audience measurement and engagement, and the popularity of daily fantasy in the wake of sports betting. Robins also discusses his company's advertising plan, whether DraftKings may soon become a public company and whether his NFL owner investors (Jerry Jones and Bob Kraft) may have to sell their stakes. He also notes the advice he got from Patriots executive Jonathan Kraft. Robins co-founded the company in 2012 and oversees its strategy and operations. DraftKings became the first daily fantasy sports company to sign a league partnership, with Major League Baseball in 2013. Now it also has deals with the NHL and Nascar. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Hurricane Wreaks Havoc; $15 Billion for Youth Sports
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the financial implications of Hurricane Florence on college football. A number of schools have canceled or rescheduled their games as the Category 4 storm heads for the East Coast. Also discussed is a video made by Ottawa Senators owner Eugene Melnyk, and the mushrooming business of youth sports. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Serena Williams Drops a Match But Again Raises a Cause
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the television ratings from the first week of the National Football League's regular season. Also discussed are the business implications of the ongoing risk of head trauma from playing contact sports. The trio also discusses the U.S. Tennis Open's women's championship match, which was marred by an altercation between Serena Williams and the umpire. The match was eventually won by Naomi Osaka, whose signature win buoys a host of off-court endorsement opportunities for the first tennis player from Japan to win a Grand Slam singles tournament. See omnystudio.com/listener for privacy information.

The ``Golden Boy'' Sees Another Golden Age for Boxing
Former professional boxer and current promoter Oscar De La Hoya discusses a number of topics related to the business of sports, including next weekend's rematch between Gennady Golovkin and Canelo Alvarez. De La Hoya also discusses the state of boxing, what the new media landscape means for the sport and how he goes about creating new superstars that can draw viewers. De La Hoya also talks about boxing judges, the Olympics and whether there's room for boxing alongside mixed martial arts.De La Hoya, known as ``The Golden Boy,'' won a gold medal at the 1992 Olympics at the age of 19 and went on to win 10 world titles in six weight classes. He was one of the most popular boxers in history, generating hundreds of millions from pay-per-view events. He retired in 2009. He founded Golden Boy Promotions in 2002. See omnystudio.com/listener for privacy information.

Here's Why Colin Kaepernick was Coveted by Nike
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Nike's decision to sign former quarterback Colin Kaepernick to a contract extension that makes him one of the faces of the company's 30-year celebration of its ``Just Do It'' campaign. The announcement triggered a wave of reaction, positive and negative, including a tweet from President Donald Trump. Also discussed is Nike's motivation for the agreement, the company's strategy and execution and Kaepernick's long-term endorsement potential. Host: Scott Soshnick, Eben Novy-Williams and Michael Barr Producer: Madena ParwanaSee omnystudio.com/listener for privacy information.

Kaepernick Goes to Trial; College Football's Empty Seats
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including former San Francisco 49ers Quarterback Colin Keapernick's recent arbitration victory. The ruling means that Kaepernick's collusion claims against the NFL will go to trial, likely forcing league owners and executives to testify in court. Also discussed are the ongoing attendance woes in college sports, and Amazon's rough debut streaming U.S. Open tennis in the U.K.See omnystudio.com/listener for privacy information.

This NFL Owner Welcomes Player Protests During Anthem
Home Depot co-founder Arthur Blank, owner of the NFL's Atlanta Falcons and MLS's Atlanta United, discusses a number of topics related to the business of sports, including why he won't fine players for protesting during the National Anthem. Blank also talks about why soccer has captivated Atlanta, drawing some 70,000-plus fans to Mercedes-Benz Stadium, and what's driving the valuations of MLS teams. He also talks about the stadium's community pricing model, whereby food vendors charge about what the item would cost in the areas surrounding the stadium. Blank also talks about Home Depot's onetime sponsorship of Tony Stewart's Nascar team, and what the sport needs to do to revive itself.A native of Flushing, New York, Blank attended Stuyvesant High School in Manhattan and competed in football, baseball and track. He co-founded The Home Depot in 1978 and retired from the company as co-chairman in 2001. He bought the Falcons the following year.Hosts: Scott Soshnick, Michael Barr and Eben Novy-Williams. Producer: Madena Parwana. This is a Bloomberg podcast. To download, watch or listen to this report now, click on the thumbnail/player on the sidebar.See omnystudio.com/listener for privacy information.

Lovable Losers Turn Leavers as Cubs Ponder Own TV Path
Scott Soshnick and Michael Barr discuss a number of topics related to the business of sports, including the Chicago Cubs decision to pull away from their partnership with NBC Sports Chicago -- and start their own television venture. The Cubs have hired former MSG Network President and St. Louis Blues CEO Mike McCarthy to lead the TV venture. Also discussed is Amazon's hiring of former ESPN executive Marie Donoghue to oversee sports for Prime Video. Donoghue spent 19 years at ESPN and left the network last year. The duo also talk about Northern Illinois's novel approach to encouraging students to attend football games: Show up for the chance to win $100.See omnystudio.com/listener for privacy information.

Serena’s Catsuit Ban; Mike Francesa Goes Digital
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the French Open’s decision to bar Serena Williams from wearing a black, full-body outfit that’s known as a Catsuit. French Tennis Federation President Bernard Giudicelli told Tennis Magazine that one must respect the game and the place. Williams sponsor Nike responded in an ad, saying “You can take the superhero out of her costume, but you can never take away her superpowers.” Also discussed are radio host Mike Francesa’s new digital offering, and one company’s decision to drop its sponsorship of a race car driver in response to comments allegedly made by his father decades ago. See omnystudio.com/listener for privacy information.

Tennis, Anyone? Roger Federer at Night and $7 Water
United States Tennis Association Chief Revenue Officer Lew Sherr discusses a host of issues related to the business of sports -- and the U.S. Open in particular -- including what’s driving revenue at America's annual tennis grand slam. Sherr talks about everything from the roofs atop the National Tennis Center's biggest stadiums to why President Donald Trump won't be attending this year. Sherr also discusses sponsorship value, concession prices and what his organization does with the money that it takes in. He also talks about player seeding and matches that go long into the night. Sherr is responsible for all commercial and business development for the US Open, USTA and its affiliated programs. He oversees broadcast, sponsorship, ticketing and hospitality businesses, driving growth in recent years. Sherr joined the USTA in 2010. Prior to that he worked at Madison Square Garden, serving as senior VP or marketing partnerships. He graduated from Duke University, where he received both his undergraduate degree and MBA. See omnystudio.com/listener for privacy information.

Anger Rises over New NFL Rules; Sabres Fans Get New Plan
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the effect new NFL rules changes, aimed at making the gamer safer, might have on the league this season. The new rules have drawn confusion and criticism from coaches, players and fans during preseason. The trio also discuss new kind of season ticket package for fans of the Buffalo Sabres. See omnystudio.com/listener for privacy information.

Esports in the Asian Games; Crimson Tide & PawSox Move
Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the addition of esports to this year's Asian Games. Competitive video gaming, which is exploding in popularity among younger consumers, will be a demonstration sport in Jakarta later this month, and is under consideration for inclusion in the Olympics. Also discussed are the University of Alabama's plan to invest $600 million into its athletic facilities over the next 10 years, and the Pawtucket Red Sox's stadium shuffle, which will have the minor league baseball team moving to Worchester, Massachusetts. See omnystudio.com/listener for privacy information.

He's a Paper Billionaire Backed by U.S. Sports Betting
Sportradar Chief Executive Officer Carsten Koerl discusses a host of issues related to the business of sports, including what's driving the value of data in professional sports. He also talks about the company's prospects in the U.S., and how investors like Mark Cuban, Ted Leonsis and Michael Jordan are helping to drive deals and revenue. Koerlalso discusses sports betting in the U.S. and the need for data among media companies that broadcast sports. Koerl has strategically led all aspects of Sportradar's business since founding the company in 2001. Private equity firm EQT recently sold its stake in Sportradar in a deal that valued the company at $2.4 billion. Koerl didn't sell shares. See omnystudio.com/listener for privacy information.

Sports, Venture Capital and Tech Take Center Stage
Scott Soshnick and Eben Novy-Williams travel to San Francisco and speak with Boston Celtics forward Jaylen Brown, who was among the participants at the second annual Players Technology Summit. The event, which is Co-sponsored by Bloomberg, brings together venture capitalists, entrepreneurs and athletes for a day of discussion about how they can all work together. Brown speaks about his background in venture capital, his NBA platform, a sports world with legalized betting and what he hopes to achieve on- and off the court in the future. Other attendees at the event were former 49ers quarterback Joe Montana and former NBA MVP Kevin Durant of the Golden State Warriors. See omnystudio.com/listener for privacy information.

Beer Changes at Dodger Stadium and Golf TV Ratings
Scott Soshnick and Michael Barr discuss a number of topics related to the Business of Sports, including fans don't have to get out of their seats to get a beer at Dodger Stadium. Also discussed are the ratings for Fox and the World Cup. When you factor in the bars and parties watching the games, the ratings are better than first thought. Also, Tiger Woods and a strong second place finish behind Brooks Koepka in the PGA Championship is just what the golf TV broadcasters needed. See omnystudio.com/listener for privacy information.

Tim Leiweke Might Surprise You on Stadium Finance
Oak View Group co-founder Tim Leiweke discusses a host of issues related to the business of sports, including how his group is transforming the old Key Arena in Seattle as it prepares to land a hockey and basketball team. He also talks about the technological evolution in sports, and how it affects the distribution of content as well as the in-arena experience. Leiweke also talks about facilities management and what drives revenue for owners of sports teams, which nowadays are only centerpieces of much more elaborate business ventures focused on sectors like real estate or media. He also touches on President Trump's tariffs and what they mean for builders of a new arena. Leiweke is a former chief executive officer of AEG, which operates Staples Center, and Maple Leaf Sports & Entertainment, which owns and operates, among others, the Toronto Maple Leafs. Leiweke founded Oak View Group with music industry veteran Irving Azoff. See omnystudio.com/listener for privacy information.

Brian France Takes Leave; LeBron, the Producer and UNC
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the arrest of Nascar boss Brian France for driving while intoxicated. France has since taken an indefinite leave at a time when the auto racing circuit is seeking a minority investor. Also discussed are LeBron James's programs with Showtime and CBS, and the suspension of a number of North Carolina football players for selling school-issued merchandise. In all, 13 players were suspended, including quarterback Chazz Surratt. The NCAA approved a request to stagger some of the suspensionsSee omnystudio.com/listener for privacy information.

Red Sox Sweep Yankees; Indra Nooyi Steps Down at PepsiCo
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the Boston Red Sox sweep of the New York Yankees and the possible ramifications to YES Network's ratings later in the season. Also discussed is the upcoming retirement of PepsiCo Inc. Chief Executive Officer Indra Nooyi, who oversaw one of the dominant global sports sponsors. Nooyi, 62, will step down in October and remain chairman until early 2019. See omnystudio.com/listener for privacy information.

$1 Bet With Michael Jordan has Leonsis High on Sports
Monumental Sports founder Ted Leonsis discusses a host of issues related to the business of sports, including what can be gleaned from the National Basketball Association's recent 3-year, $25 million deal with MGM International, which became the league's official gaming partner. Leonsis, whose company includes Washington's Wizards of the NBA and Stanley Cup champion Capitals of the NHL, also discusses technology's effect on not only sports but sports fans. He also talks about esports and games like Fortnite, which he says could pass the NHL in annual revenue. Leonsis also talks about a $1 bet with Michael Jordan, which demonstrates where sports is headed. Ted Leonsis is the founder, chairman and chief executive officer of Monumental Sports & Entertainment, which owns and operates a number of professional sports teams, including the Wizards and Stanley Cup champion Capitals. The company also owns Monumental Sports Network, a regional sports network for digital, mobile and direct-to-consumer platforms. See omnystudio.com/listener for privacy information.

NBA Inks $25 Million Sports Betting Partnership With MGM
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the National Basketball Association's new deal with MGM International, which becomes the league's first sports gambling partner. The three-year deal is worth $25 million. Also discussed is the Oakland A's new season ticket plan, which gives customers the option to move around the ballpark and not lock into one single seat. The trio also discusses the trend of parents hiring Fortnite tutors for their kids.See omnystudio.com/listener for privacy information.

Genius, I'll Tell Ya! More MLB Players Explaining Tweets
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the sale of Genius Sports, a sports data firm, to private equity funds advised by Apax Partners. It's the latest in a series of investments tied to legalized sports betting in the U.S. Also discussed are Seattle Mariners executives and workplace misconduct, as well as more Major League Baseball players having to explain old tweets.See omnystudio.com/listener for privacy information.

NFL Players Ride Union Eyeing Venture Capital, Content
NFL Players Inc. President Ahmad Nassar discusses a host of issues related to the business of sports, including how the role of sports unions -- and unions in general -- have changed over the years. He also discusses the business of NFL players, including the NFLPA's Ace Media, which helps members gain access to content opportunities with traditional and non-traditional broadcasters. He also talks about the business implications of players kneeling during the National Anthem, and the growth in the union's One Team Collective, which is akin to a venture fund that uses the players' popularity as capital for investment opportunities. NFL Inc. is the licensing and marketing arm of the NFL Players Association. Nassar became its president in 2015. He joined NFLPI in 2009, and previously served as its vice president of business affairs and general counsel. Prior to joining the NFLPA Nassar was an attorney with Patton Boggs. See omnystudio.com/listener for privacy information.

No Coke -- Pepsi at MSG; Fanatics Sued by EEOC
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including the change over pouring rights at MSG-owned venues. Pepsi takes over for Coke, which had held the rights for more than 100 years. Also discussed is the U.S. government's lawsuit against sports apparel company Fanatics, Inc., whose investors include the National Football League and Major League Baseball. The suit brought by the Equal Employment Opportunity Commission centers mainly around claims from a former employee who says he was repeatedly subjected to discrimination during his time at the company's Jacksonville, Florida, headquarters. See omnystudio.com/listener for privacy information.

Meet the Mets, Buy the Mets; Ronaldo Selling Jerseys
Scott Soshnick and Eben Novy-Williams discuss a number of topics related to the business of sports, including the Tour de France. They also discuss Comcast and Charter selling their shares of baseball's New York Mets. Both companies have ownership through their investment in SNY, the team's regional sports network, which is the actual owner of the shares. In all, more than 10 percent of the Mets are being offered by limited partners. Also discussed are the NFL's National Anthem policy, which is still problematic for Commissioner Roger Goodell, and the ability of Cristiano Ronaldo to sell some $60 million worth of Juventus jerseys in one day. See omnystudio.com/listener for privacy information.

$2 Million Winner-Take-All Hoops Tourney as a Startup
The Basketball Tournament founder Jon Mugar discusses a host of issues related to the business of sports, including his idea for a big-money, winner-take-all basketball tournament. TBT, as the tournament has become known, has grown into a 72-team affair where the winning team (and its top fans) share in the $2 million prize. Mugar talks about the mistakes he made, lessons learned, and how the rise of over-the-top networks like ESPN+ have helped niche sports and events gain traction. He also talks about the tournament's new sponsorship with Puma, the possibility of international expansion and why he isn't doing any private equity roadshows. Mugar is a former comedic writer and producer for TV. He launched The Basketball Tournament in 2014. Since then, the prize money has reached $2 million, up from $500,000. See omnystudio.com/listener for privacy information.

Slushies, Slurpees and This College's 44-ounce Soda Cup
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including Mississippi State's decision to reduce the prices on a number of its concession items. For instance, a 44 ounce soda is priced at $4, down from $7. A hot dog is $2, down from $5. The trio also discusses Major League Baseball's All-Star game and DraftKings' plan to obtain a New York gambling license through a small casino in Central New York. Also discussed is the new Fanduel Sports book at the Meadowlands, home of Metlife Stadium in New Jersey. See omnystudio.com/listener for privacy information.

Sports Investment Through the Eyes of Bruin's Pyne
Bruin Sports Capital founder George Pyne discusses a host of issues related to the business of sports, including his quarterback son's committing to the University of Notre Dame. Pyne also discusses the past and future of Nascar, a media landscape in which Comcast and Disney are bidding for Fox's assets -- including a gaggle of regional sports networks -- and how the rise of direct-to-consumer networks has changed the sports media landscape. Pyne also touches on what the investment climate looks like for assets in the sports media landscape. Pyne is a former executive at Nascar and IMG, where he served as president of the sports and entertainment division. He served as Nascar's chief operating officer, becoming only the second non-member of the France family to serve on its board. He founded Bruin to acquire, build and invest in media, sports, marketing and branded lifestyle companies. See omnystudio.com/listener for privacy information.

Tiger Woods-Mickelson Seek $10 Million; Sportradar Sale
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss a number of topics related to the business of sports, including EQT's sale of its 35 percent stake in sports data company Sportradar. The deal values the Swiss company at $2.4 billion, demonstrating the value of official data two months after the U.S. Supreme Court allowed for the state-by-state legalization of sports betting. Also discussed is the proposed $10 million head-to-head match between Tiger Woods-Phil Mickelson, and the upcoming scheduling conflict between the men's final at Wimbledon and the World Cup final, which may include England. See omnystudio.com/listener for privacy information.

Wayne Rooney Comes to America as MLS Dollars Grow
DC United Senior Vice President Sam Porter discusses a host of issues related to the business of sports, including the recent signing of former Manchester United and Everton player Wayne Rooney. The former England international is the latest big-name import to Major League Soccer. Porter also discusses how Rooney affects the team’s business, including sponsors like Audi, which has its name on the club’s new stadium. He also talks about the justification of MLS valuations, and what role media and technology will play in helping pro sports teams drive revenue.A former sports agent, Porter also works with English Premier League club Swansea. The clubs share some of the same owners.To listen to this podcast click here (running time xx:xx)To contact the reporters on this story:Scott Soshnick in New York at [email protected];Eben Novy-Williams in New York at [email protected];Michael Barr in New York at [email protected] contact the editor responsible for this story:Scott Soshnick at [email protected] omnystudio.com/listener for privacy information.

LeBron James Makes Lakers NBA's Most Valuable Franchise
Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the move of LeBron James from the Cleveland Cavaliers to the Los Angeles Lakers. The basketball icon has agreed to sign with the Lakers, one of the premier franchises in the National Basketball Association. His move to L.A. has widespread implications on a number of businesses, including AEG, Nike, Fanatics, ABC/ESPN, Turner and Wish, an e-commerce company with its logo on the Lakers' uniform tops. The former NBA Most Valuable Player will be paid $154 million over four seasons.See omnystudio.com/listener for privacy information.

He's the Go-To Guy for Pro Athletes Looking to Do Good
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Cubs Owners Eye Soccer's AC Milan; Messi Going Home?
On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick and Michael Barr discuss a host of issues, including the Ricketts family -- owners of Major League Baseball's Chicago Cubs -- showing interest in buying Italian soccer team AC Milan. They also discuss World Cup ratings, and the possibility that one of soccer's iconic stars, Lionel Messi of Argentina, might not qualify for the knockout round of the competition. Also discussed is the Milwaukee Bucks new local television contract, which is about double the average annual haul of the existing deal. See omnystudio.com/listener for privacy information.

Are You a Smart Athlete? This Test Can Give the Answer
Scott Goldman, co-founder of Athletic Intelligence Measures, discusses a host of issues related to the business of sports, including his company's attempt to evaluate an athlete's intelligence as it pertains to predicting his or her performance on the field. Goldman also talks about what pro and college teams are looking for when it comes to evaluating potential players, and how intelligence evaluation has changed over the years. Goldman also talks about what, if anything, athletes can do to improve their intelligence score. Goldman works with teams in all four of the major U.S. sports leagues. He has served as a clinical and performance psychologist in the athletic departments of major college sports programs, including Michigan and Arizona. He is the creator of the Athletic Intelligence Quotient (AIQ), a test that assesses the innate abilities that are most utilized in sports.See omnystudio.com/listener for privacy information.

Yankees Mull YES Network Buyback; Mickelson's Gaffe (Audio)
On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discusses a host of issues, including the possibility that the New York Yankees will buy back the YES Network if Fox sells a slew of assets that include regional sports networks. Also discussed is Boris Becker's diplomatic status, Phil Mickelson's U.S. Open gaffe and the attendance dip at Major League Baseball games this season. See omnystudio.com/listener for privacy information.

Goooooooooooooooooool! World Cup es Mejor in Spanish
Telemundo Deportes President Ray Warren discusses a host of issues related to the business of sports, including his network's plan to monetize the Spanish language broadcast rights to soccer's World Cup. Warren also discusses why, in his opinion, watching the event is better in Spanish. Warren also talks about companies like Google, Amazon, Facebook and Twitter bidding for live sports rights, and what the AT&T purchase of Time Warner means for the industry. In his role Warren oversees NBCUniversal Telemundo Enterprises' growing sports business and leads its strategy across all platforms and networks. He joined Telemundo from NBC Sports, where he was executive vice president and chief revenue officer of NBC Sports regional properties. See omnystudio.com/listener for privacy information.

Ohtani's Injury, Federer's Millions and LeBron's Hand (Correct)
On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick and Eben Novy-Williams discuss a host of issues, including what might be a season-ending injury for the Angels’ Shohei Ohtani and why Uniqlo are preparing a big-money offer to entice Roger Federer from Nike. Also discussed are whether Justify got a little extra help in the Belmont Stakes and whether in a world of legalized sports betting athletes like LeBron James will be allowed to keep an injury private. They also weigh in on the San Francisco 49ers partnership with Mark Mastrov, whereby the team will have a branded gym called 49ers Fit.Correction: Removed incorrect reference to Novak Djokovic being sponsored by Uniqulo.See omnystudio.com/listener for privacy information.

What a Bed in Tibet Told One Owner about Sports Future
Mandalay Entertainment Chairman Peter Guber, who is part owner of the Golden State Warriors, Los Angeles Dodgers and Los Angeles Football Club, discusses a host of issues related to the business of sports, including what it takes -- and what it means -- to forge an emotional connection with the fans. He also discusses where the growth opportunities are in sports (hint: think population centers and media scale), as well as what he's learned from the movie business. Guber is co-executive chairman of Axiomatic Gaming, which owns Team Liquid. He also touches on virtual reality and how it can reshape the sports industry. Guber has a long history in the entertainment industry. Prior to Mandalay, he was chairman of Sony Pictures Entertainment, chairman of Polygram Entertainment, co-founder of Casablanca Records & Filmworks and president of Columbia Pictures. See omnystudio.com/listener for privacy information.

Golf Gets $2 Billion Discovery Deal; Yankees Mad at ESPN (Audio)
On this edition of the Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discusses a host of issues, including Discovery's Inc.'s $2 billion contract to show the PGA Tour internationally. The 12-year deal begins next year and includes TV and online rights to the U.S.-based circuit and the development of a Netflix-like video service. The trio also discuss a brewing battle between the New York Yankees and ESPN, which moved one of the Major League Baseball team's games to night from the afternoon, even though the club has a rainout-forced doubleheader the following day in another city. Also discussed is Serena Williams pulling out of the French Open prior to her much anticipated match against Maria Sharapova. See omnystudio.com/listener for privacy information.

250-to-1 Shows Knight Time Is Right Time for Maloofs
Vegas Golden Knights part owner Joe Maloof discusses a host of issues related to the business of sports, including his National Hockey League expansion team’s unlikely run to the NHL Finals against the Washington Capitals. He also talks about what’s driving franchise valuations in professional sports, and he touches on his team’s approach to in-arena entertainment. Maloof also discusses what effect it’ll have on business when the NFL’s Raiders relocate to Vegas. He also touches on legalized sports betting, and the probability of another expansion team in Seattle, and how hangovers factor into what's next for the Maloof family. Maloof is an investor in the Golden Knights, who are controlled by Bill Foley. The Maloof family previously owned the NBA’s Sacramento Kings, who were sold to a group headed by Vivek Ranadive. See omnystudio.com/listener for privacy information.

Billion-Dollar Sports Valuations; Media Money Flowing
On this Memorial Day special edition of the Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr are joined by guest co-host Chris Russo, a managing director at investment bank Houlihan Lokey who previously served as senior vice president, new media and publishing, at the National Football League. The group discusses some of the biggest trends in sports business, including an in-depth look at what the Carolina Panthers sale to hedge fund titan David Tepper for a league-record $2.3 billion means for not only the NFL but franchise values in all of sports. The group also discusses the wide-ranging effects of legalized sports betting, and talks about a media landscape where increasing numbers of viewers are moving to mobile. See omnystudio.com/listener for privacy information.

Lacrosse Millionaire Rabil Takes Social Media by Storm
Professional lacrosse player and entrepreneur Paul Rabil discusses a host of issues related to the business of sports, including his approach to creating, distributing and, ultimately, capitalizing on content creation and social media. Rabil, the first lacrosse player to amass a million-dollar sponsorship portfolio, also talks about how technical innovation has given niche sports like lacrosse the ability to augment its fan base. Rabil also touches on which athletes (hint: LeBron James is among them) are best utilizing social media. He also talks about this weekend's college lacrosse Final Four, which features Maryland, Yale, Duke and Albany. Rabil, whose podcast is called ``Suiting Up,'' played for Johns Hopkins. Rabil plays professionally for the New York Lizards of Major League Lacrosse. He also plays for Team USA. The 32-year-old is also co-founder of Rabil Ventures, which provides capital, advisory and operating expertise to to entrepreneurs and companies at any stage.See omnystudio.com/listener for privacy information.

Steph Curry Takes Aim at Golf Sponsorship; Knights Cup?
On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss Stephen Curry's attempt to land a PGA Tour event sponsorship, deepening his relationship with the sport of golf. The trio also discuss Justify's attempt at a Triple Crown, including whether the Belmont Stakes will include the horse's toughest competitor (Hint: Both have the same owners). Also discussed is Uber's decision to sponsor the Washington, D.C. metro, which needs private donations to stay open late when there are sporting events like a Stanley Cup playoff game. See omnystudio.com/listener for privacy information.

This Guy Bet on Betting and It's About to Pay Off
Joe Asher, chief executive officer of William Hill U.S., discusses a host of issues related to the business of sports, including the Supreme Court’s ruling that makes betting on sports legal. The ruling is likely to enrich every part of the sports economy, including team valuations, media rights fees, ticket sales and advertising revenue. Dallas Mavericks owner Mark Cuban says it’ll result in franchise values doubling. The American sports-betting market is projected to be one of the biggest in the world. Research firm Eilers & Krejcik Gaming estimates that as many as 44 million people could place $245 billion in bets each year if all 50 states were to allow widespread betting. The more likely scenario, according to Eilers, is that 32 states would allow betting by 2023, with $120 billion in total bets creating some $6 billion in annual revenue for the sports book operators like William Hill.Asher has held his current position since 2012, when William Hill acquired Brandywine Bookmaking, a company he created. He has a long background in the gaming industry, dating to when he was a teenager. Asher has held management positions at several racetracks. Previously, he was an attorney with Skadden, Arps, Slate, Meagher & Flom.See omnystudio.com/listener for privacy information.

Sports Betting Becomes a Reality; Billions at Stake (Audio)
On this Bloomberg Business of Sports podcast, Scott Soshnick, Eben Novy-Williams and Michael Barr discuss the U.S. Supreme Court's decision to free states to legalize gambling on individual sporting events. The move will unleash what will be a race to attract billions of dollars in wagers and heralds a new era for the major sports leagues. Sports gambling could begin in a matter of weeks in casinos and racetracks in New Jersey, which instigated the legal fight by repealing its gambling ban. The move could also assist media companies and drive fan engagement, resulting in even more revenue for teams and owners. Shares of casino operators and their suppliers jumped on the news. Americans place $150 billion a year in illegal sports bets, according to the casino-backed American Gaming Association. The research firm Eilers & Krejcik Gaming puts the number at $50 billion to $60 billion, not counting bets among friends.This is a Bloomberg podcast. To download, watch or listen to this report now, click on the thumbnail/player on the sidebar. For additional Bloomberg podcasts, see BPOD. -- Bloomberg Radio +1-212-617-5560See omnystudio.com/listener for privacy information.