Doping, Greed, and the Pursuit of Greatness at Nike
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Show Notes
We take a hard look at underworld of professional running with Matt Hart, journalist and author of “Win At All Costs: Inside Nike Running And its Culture of Deception." Hart depicts the saga of the Nike Oregon Project, a talent-stacked team of athletes with the goal of building a homegrown Olympic running champion that would help the corporation dominate the market and sell product. Hart details the effort to uncover a win-at-all-costs culture of abuse, gender discrimination and systemic cheating at the highest levels of professional running.
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