Helgi Óskarsson of Iceland's very own, 66°North
“We don’t feel like we are owners. We feel like we are just running a race, and it happens to be us who are now holding the candle. And somebody else will take off from us, and we just want to make sure the company that we deliver to the future owners is in the best possible shape it can be.”
Blamo! · Jeremy Kirkland, Helgi Óskarsson
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Show Notes
My guest this week is Helgi Óskarsson, co-owner, and CEO of 66°North.
Helgi and I discuss how the nearly 100-year-old brand began by making clothes for Icelandic fishermen, with the goal of saving lives, how that naturally led to a commitment to sustainability, and how building things to last -- whether a coat or a company -- changes how you think and act.
NOTES
(11:10) Hans Kristjánsson and 66°North’s History
(12:06) Iceland’s Ring Road
(22:35) Grime (music genre)
(28:44) Slow Fashion
(29:23) Patagonia (book on business philosophy)
(32:30) Iceland’s Sustainable Energy
(35:24) Fashion Forum
(48:24) “Shoe Dog” by Phil Knight
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This episode is sponsored by Topper Jewelers, check out their new collaboration with ORIS!
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