Mastering the Onboarding Experience (Part 1) - Ian Lieberman (E56)
Blackbelt Business Podcast · Easton Online
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Show Notes
Easton Training Center's Vice President and Director of Operations, Ian Lieberman, joins Eliot o kick off a three-part series on one of the most overlooked systems in martial arts schools: onboarding.
This episode looks at what happens from the moment a lead clicks your website to the moment they set their first appointment — and why most schools get this stage completely wrong.
The conversation covers the true cost of a lead, why response time matters more than world titles, how to structure a follow-up cadence that lasts months (not days), and why every school needs a CRM instead of relying on memory.
If you want more students walking through your doors and fewer missed opportunities, this episode lays out the blueprint.
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