Vin Rock - Naughty By Nature
I talk to Naughty by Nature’s Vin Rock. We discuss the challenges of staying relevant, growing, and leveraging ecommerce to sell merch directly to the fans.
BizNinja Entrepreneur Radio · Tyler Jorgensen, Vin Rock
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Show Notes
Usually, my gusts are straightforward businesspeople. But today, my guest is a little bit different. Well, not completely different since the music business is still a business.
Naughty by Nature has been doing music for 30 years, the group has sold millions of records and has won the first-ever Grammy Award for the “Best Rap Album.”
My guest today is one-third of the award-winning group, Vinnie Brown, better known as Vin Rock.
We discuss the origins of Naughty by Nature, having a website in the 90s, merchandising, celebrating their 30th anniversary, and how ecommerce and VR helped them connect with their fans on a deeper level.
Key Takeaways
- Introduction (00:00)
- How Naughty by Nature started, first contracts, and merchandising (01:34)
- Branding, being innovative, and filming a 30th-anniversary documentary (04:20)
- Being involved in Virtual Reality and using it for fan engagement (08:25)
- Importance of licensing and how it can help you connect with consumers (11:43)
- What Vin has to say to people just starting in business and music (17:23)
- How to focus on a long-term plan without your ego getting in the way (22:05)
- Coming back to your hometown and participating in local politics (23:09)
- What’s one bucket list item Vinnie plans on accomplishing in the 12 months (26:06)
Additional Resources
Get in touch with Vinnie at [email protected]
You can follow him on Instagram
Visit the official Naughty by Nature website
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