Raja Rajamannar - CMO of Mastercard On The Future Of Marketing

This week, I had the opportunity to chat with Raja Rajamannar, the CMO of Mastercard, on the current state of marketing and what he believes the future will hold for the industry.

I'm am so excited to welcome Raja to the show today. He just published the book: Quantum Marketing - Mastering The New Marketing Mindset For Tomorrow's Customers and had so many great insights to share during our conversation.

We talked about what he believes makes a good business person and how he got into marketing. Raja and I also discussed the current state of marketing and why it's facing an existential crisis. 

He shares his beliefs on what marketers can do to continue to grow and why it's so important for each of us to reimagine loyalty. He offers advice for what brands should be pivoting quickly on and his personal goals on his bucket list over the next year. 

Excited for you to join in on the conversation!

Key Takeaways

• What he considers to be a good business person (02:02)
• How Raja got into marketing (03:00)
• Why is marketing facing an existential crisis? (06:30)
• What the marketers of today can do to grow (12:22)
• We need to reimagine loyalty (18:40)
• Some things in marketing that brands should be doing and pivoting quickly on (21:05)
• What’s on his personal bucket list for the next year (23:40)

Additional Resources 

Get a copy of Raja’s new book, Quantum Marketing: Mastering the New Marketing Mindset For Tomorrow’s Consumers

You can find the transcripts and more at http://bizninjaradio.com

Be sure to follow me on Instagram @bizninja

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