Strategies for product growth in startup ecosystem
BizBlend · Sana and Avik Chakraborty - by Healthy Mind by Avik ™. All rights reserved.
July 27, 202441m 35s
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Show Notes
In this episode of BizBlend podcast, Shehab Barham discusses two main schools of thought for scaling a product in the startup ecosystem: product-led growth and sales-led growth. While sales-led growth relies on hiring account managers and building a large sales team, product-led growth focuses on using the product itself as the primary vehicle to acquire, activate, and retain customers. Understanding customer pain points and creating a clear path to the “Aha” moment are key components of successful product-led growth strategies.