Startup Marketing Strategy
BizBlend · Sana and Avik Chakraborty - by Healthy Mind by Avik ™. All rights reserved.
July 2, 202432m 57s
Audio is streamed directly from the publisher (episodes.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of BizBlend podcast, host Rima interviews Anne Laffin, a marketing strategist and content creator. Anne shares her journey from working in market research and financial services to founding Fin Marketing, a consultancy for early-stage startups. She emphasizes the importance of consistency in marketing and advises startups to invest in strong branding and thought leadership. Anne highlights the need for founders to actively engage in personal branding and create a strong visual and verbal representation of their company to build brand awareness and attract customers.