PLAY PODCASTS
“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing
Episode 45

“I Don’t Trust Them” - Branding Expert Camille Moore on Arrae’s Dishonest Protein Marketing

In today’s episode of Bite Back with Abbey Sharp, I’m joined by branding expert Camille Moore, founder of Third Eye Insights, to unpack the messy world of wellness marketing. From miracle supplements and celebrity endorsements to campaigns that prey on insecurities, the industry is full of glossy packaging but not always much truth. We dig into some of the biggest marketing fails in wellness, the shady tactics brands use to gain and lose trust, and why transparency isn’t just a buzzword but the real currency for millennial and Gen Z consumers.

Bite Back with Abbey Sharp

September 23, 202550m 21s

Audio is streamed directly from the publisher (rogers.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

Here’s a run down of what we discussed in today’s episode:

  • Introduction
  • Why Wellness Marketing Hits Different
  • AG1 and the Power of Strategy Over Substance
  • TikTok Green Flags and Red Flags
  • What Gen Z and Millennials Really Want From Brands
  • When Transparency Becomes a Superpower
  • Arrae Protein and Other Marketing Fails
  • Other Sneaky Tactics Wellness Brands Use
  • Crisis Mode: How (Not) to Handle a PR Disaster
  • Influencer Partnerships That Make or Break a Brand
  • Hot Seat: Camille Reviews Neue Theory
  • Three Red Flags to Watch For in Wellness Marketing
  • How to Spot Hype vs. Truth

Check in with today’s amazing guest: Camille Moore

 

Disclaimer: The content in this episode is for educational and entertainment purposes only and is never a substitute for medical advice. If you’re struggling with with your mental or physical health, please work one on one with a health care provider.

If you have heard yourself in our discussion today, and are looking for support, contact the free NEDIC helpline at 1-866-NEDIC-20 or go to eatingdisorderhope.com.

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
✨ Reach Your Weight & Health Goals — Without Dieting! Pre-order The Hunger Crushing Combo Method, Abbey’s revolutionary additive approach to eating well. Learn how to boost satiety, stabilize blood sugars, reduce disease risk, and improve your relationship with food — all while getting the best nutrient bang for your caloric buck. With 400+ research citations, cheat sheets, evidence-based actionable tips, meal plans, and adaptable recipes, The Hunger Crushing Combo Method is the only nutrition bible you’ll ever need.
 

👉 Pre-order today! 🛒 Where to Purchase:


• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •

✉️ Subscribe to My Newsletters:

📘 Check out my FREE E-Books:

👋 Follow me!

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • 

🎧 Don’t forget to subscribe on Apple Podcasts, Spotify, or wherever you listen — and leave us a review! It really helps support the show ❤️

 💬 If you liked this podcast, please like, follow, and leave a review — and let me know who you’d love to hear about next! ⭐ ⭐ ⭐⭐ ⭐ 

Topics

prproteinwellnesshigh proteinbrandingarraebrandinfluencer marketingprotein powdermarketing
← All episodes of Bite Back with Abbey Sharp