BiggerPockets Business Podcast

Are you looking for ways to increase your profitability while spending less on marketing and customer acquisition? Are you running a business where differentiating yourself from the competition is downright difficult? Do you feel like the only way to build your brand and business is to spend ridiculous sums of money on marketing and advertising? If so, this episode is for you! Ryan Welch—of Breezy Moving—is not a professional marketer or advertising guru. But he has used his expertise in creating relationships and focusing on his customers' needs (and their customers' needs) to generate more business than he can handle in the ultra-competitive moving industry. And he's done it all without spending a penny on marketing or advertising! Ryan shares his business secrets—including a deep dive into the financials and tips to become more competitive without spending a fortune on marketing. He tells us how he researches competitors and prices his services for maximum profit. He goes on to explain that no matter what your business is, expanding and fostering relationships is going to be one of the best ways to lower your customer acquisition costs, expand your customer reach, and grow your margins and bottom line. And make sure you listen to Ryan’s thoughts on how to hire and manage employees in an industry where there is a lot of turnover, as well as where first impressions matter most. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How Breezy Moving was born How they've managed to get Realtor referrals How Ryan markets by building relationships Why logistics and delivery services are not going away How they price their services Calling competitors as market research How their margins are better because they don’t spend a lot on marketing His thoughts on expanding How he keeps good employees Moving horror stories And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 51: Business Opportunity Is Knocking… Answer the Door! With Nigel Guisinger Larry Bates Check the full show notes here: http://biggerpockets.com/bizshow55 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you figured out a good business model that is consistently making money but don’t know how to expand? Itching to take your local business national? Ready to put your business on auto-pilot, generating recurring income while others do the work? If so, this episode is for you! Brennan Tolman and Nik Krohn—founders of Tolman Media—were in that same boat just a couple years ago. They had grown their local wedding photography business in Salt Lake City and were ready to expand. But they quickly decided that owning locations around the country or franchising the business wasn’t for them—too much work, too much red tape. So, they figured out an even better plan, creating an online marketplace and licensing the business to dozens of other entrepreneurs. On this episode, Brennan and Nik walk us through the process they used to scale their business and then license it all around the country—and around the world. The two were able to generate over $4M in revenue in just six months by letting others do the bulk of the work—while they simply collected the royalties. Whether you’ve already explored the idea of licensing your product or business, or you’re looking for a new tool to add to your business toolbag, Brennan and Nik walk you step by step through the process of taking your business to the next level. And making LOTS of money in the process! Make sure you stick around to the end, where Brennan and Nik tell us the single most important metric to the success of your business. Check them out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How Brennan and Nik met and started their business How they solved a problem for photographers How they solved scheduling, improved earning, and added scores in their booking app How they made changes in their system The hard decision they had to make How they managed to expand internationally How they brought in entrepreneurs and went the licensing route Franchising versus licensing How they've set partner expectations How business comes down to one metric: cost per acquisition And SO much more! Links from the Show BiggerPockets Venmo Expedia BiggerPockets Business Podcast 52: Murder Scenes, Meth Labs, and 27 Franchises with Laura Spaulding BiggerPockets Real Estate Podcast You can check the full show notes here: http://biggerpockets.com/bizshow54 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you overwhelmed with all the things you’re falling behind on in your business? Not sure what to do next? Have you been taught to believe that as business owners, we need to tackle all of our business issues at once? Well, it doesn’t have to be that way! Michael Michalowicz—author six books, including the newly released Fix This Next—knows firsthand what it’s like to struggle with too much to do and not enough time to do it. And on this episode, he teaches how we can evaluate and prioritize the issues in our business—and also how to FIX THEM! Mike starts with an overview of why identifying the biggest obstacles in your business is important and why so many entrepreneurs make the mistake of trying to solve too many issues at once. From there, he reveals the business hierarchy of needs—the five parts of our business that we must in order to truly put our business on autopilot and create a legacy that can be handed down. Then, he tells us how to identify the biggest obstacle in our business, and the methodology of how we can solve that problem before moving on to the next. The formula is simple, even if it’s not obvious. But Mike breaks it down step by step so that even the most frantic among us will be able to use it to get our business under control and relieve our daily headaches. He helps us realize that the biggest challenge that most of us face as entrepreneurs is figuring out what our biggest challenge is—and then helps us do that! And make sure you listen for Mike’s explanation of “the double helix” while helping business owner Carol solve the biggest business challenge she’s facing today. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: The biggest challenge entrepreneurs have Maslow’s Hierarchy of Needs for business What Survival Trap is OMEN (Objective, Measurement, Evaluation Frequency and Nurture) Why sale is not complete until delivery of the service. Actual Case Studies Two stages of Business: Get Stage and Give Stage How to make employees act like owners And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 30: How to Guarantee Profit From Day 1 with Mike Michalowicz Check the full show notes: http://biggerpockets.com/bizshow53 Learn more about your ad choices. Visit megaphone.fm/adchoices

Not happy in your current career? Looking to do something entrepreneurial but don’t know where to start? Well, maybe this is the inspiration you need to build something HUGE! Laura Spaulding is a former police officer who was ready to forge her own future. Using the experience, knowledge, and insight she got working undercover, she decided to start her own business focused on cleaning up crime scenes, meth houses, and a host of other environmental hazards that many of us don’t have the stomach for. Laura walks us through how she decided on her business path, how she financed it, and how she came to realize that the real opportunity was in expanding it through franchising. But it hasn’t all been rainbows and teddy bears—franchising created a whole host of challenges that Laura had to tackle in order to continue to grow and expand her business. And grow her business she's done! Entrepreneur Magazine recently ranked Laura's company as one of the top 10 new franchises, and Spaulding Decon has been at the forefront of the coronavirus cleanup across the U.S. over the past six weeks. If you’ve ever thought about creating your own franchise system from the ground up, this is the episode for you. Laura tells us how it’s done, how NOT to do it, how much to expect to pay, and all the good and bad that come with expanding your business nationwide. If you have a strong stomach, make sure you listen to the end, when Laura tells us some of her favorite crime scene cleanup stories... Check her out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How she went from being a beat cop to cleaning crime scenes How she funded and started her business How she drives house to house to get leads How her first hires were stay-at-home moms How she got into franchising The lesson she learned from hiring a consultant Entrepreneur vs. franpreneur Why brand culture matters The common misconception in franchising The biggest reason franchisees fail And SO much more! Links from the Show BiggerPockets Crime Scene Cleaning Youtube Channel Chick-fil-A Check the full show notes here: http://biggerpockets.com/bizshow52 Learn more about your ad choices. Visit megaphone.fm/adchoices

This show is a wake-up call for young and hungry entrepreneurs. The main message: there is a massive wealth transfer underway in this country. An entire generation of business owners is reaching retirement age, and most don't have a clear succession plan in place. So... who takes over these successful businesses? Why not YOU? That's the topic of today's show with Nigel Guisinger, an Oregon-based real estate investor who's also owned an appliance store, a glass company, and a laundromat among other ventures. In this episode, you'll learn how to identify business owners who are part of this big shift (think "Millionaire Next Door" types). You'll learn how to approach them and open a conversation about succession plans. AND you'll hear Nigel's tips for buying businesses using seller financing—an effective strategy he's personally used to great effect. You'll love how passionate Nigel is when it comes to the opportunities available to hungry investors—and the real-world stories he tells to bring these concepts to life. So listen to this episode, then identify a local business you could see yourself taking over someday soon. Don't forget to subscribe to the BiggerPockets Business Podcast so you won't miss the next episode... and we'll see you next Tuesday! In This Episode We Cover: How to buy a business Nigel's "the weak zebra" business strategy The 3 things you can negotiate Why he thinks there is so much opportunity right now The first thing to check when buying a business What it means to have a succession plan in your business What he means by not leaving behind a single business How to make sellers become partners And SO much more! Links from the Show BiggerPockets BiggerPockets Conference BizBuySell AARP Magazine All The Leads Check the full show notes here: http://biggerpockets.com/bizshow51 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today: Everything you need to know to get YOUR slice of $349B in emergency small business loans. You'll learn which SBA disaster loans are available now, what the terms are, and -- most importantly -- how to apply ASAP. Yes, there's a lot of money out there for businesses hurt by coronavirus. But the rollout of these programs has been messy and chaotic. Banks aren't used to lending so much money, so fast... with such little due diligence. So it's crucial to know what you're doing when you apply. Our guest Angela Venti is Director of Practice Growth at the accounting firm Alloy Silverstein. Toward the end of the episode we also speak to one of Angela's clients, Mike Regina, the co-owner of a construction management firm that has applied for these loans. NOTE: This show was recorded on Friday, April 3. We're doing our best to make sure it's up-to-date but guidelines are changing in real-time. As always, work with a professional who can give you professional advice for your situation. Let us know if enjoyed this episode of the BiggerPockets Business Podcast, and be sure to check out the rest of the podcasts on the BiggerPockets network. Just search "BiggerPockets" on your favorite podcast app. Learn more about your ad choices. Visit megaphone.fm/adchoices

During this unprecedented, uncertain time, here's a CHALLENGE for us all to collaborate for social good TOGETHER. What are others doing during this difficult time to help their communities? What can YOU be doing to make a difference today? On this episode, Stephanie Howard—owner of How and Why—joins us today from her industrial design studio. As an international award-winning designer of wearables for companies such as Nike, New Balance, and Reebok, Stephanie started her own firm nearly a decade ago. She previously led the innovation team at Seventh Generation, a company lauded for its focus on sustainability. Her work taps into connecting a large network to design mission-based products—and the current global health crisis is no exception. Stephanie tells us how a family health scare thrust her into the world of caring for a loved one at home. These days, in the midst of COVID-19, her work has been reprioritized to lead a design challenge that each and every one of us can participate in to help others in the unfortunate event that we are faced with a similar circumstance. Huge corporations such as 3M, Nike, Tesla, and many more are making headlines for retooling and repurposing their operations to provide PPEs (personal protective equipment) to hospitals—but each of us individually, as family members, as community leaders, has the power to make an impact. As entrepreneurs and small business owners, we are innovative, resourceful problem solvers. Learn how YOU can put your expertise to use during this time of uncertainty. In This Episode We Cover: The triad of product design How she helps companies with their innovation planning How macro trends differ from seasonal or fashion trends How design has the power to move people How to keep long-term relationships with clients How she started a DIY face shield design movement How anyone can help And SO much more! Links from the Show BiggerPockets New Balance Reebok Nike Timberland Northface Vans Instagram - #DIYFaceShield Link for the sewing patterns for face masks to be used in combination with face shields Check the full show notes here: http://biggerpockets.com/bizshow49 Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's episode -- a "bad business decision" that simply had to be made... and a microcosm of what's happening to small businesses across the country right now. Bret Oliverio—owner of Sup Dogs, voted the #1 college bar in the country in a Barstool Sports poll, had a bittersweet start in the restaurant business, committed to carrying on his brother’s legacy. With absolutely no experience in the space, he and his wife worked tirelessly to build a thriving business employing 120 people, encompassing two locations, and generating millions in annual revenue. Leading into the busiest season of the year, Sup Dogs was thriving. And it continued to thrive leading right up into St. Patrick’s Day weekend. Then the coronavirus health crisis hit... and although it was a tough decision from a business standpoint, Bret was proactive in closing his two locations, using his influence in the community to encourage college students to stay put -- all while providing paychecks for his large team. It hasn’t been easy, but he’s doing everything he can to maintain relationships, continue building his brand, and encourage others that with each passing day, we’re one day closer to this crisis ending. Make sure you listen to the end, when Bret shares hope and optimism around the opportunities that these difficult times will inevitably bring. In this very raw, real episode, he shares what we as family members, as business owners, as community leaders, need to be doing right now as we make our way day to day and look toward the future. In This Episode We Cover: How Bret started to operate a restaurant business with zero knowledge How asking dumb questions made him better in his business How to separate your brand from other businesses How the COVID-19 pandemic has affected their business How they're managing closing for two weeks How putting aside ego can help you make ends meet And SO much more! Links from the Show BiggerPockets Check the full show notes here: https://www.biggerpockets.com/bizshow48 Learn more about your ad choices. Visit megaphone.fm/adchoices

COVID-19 has presented challenges for all of us—not the least of whom are those who own a business or are in the process of starting, growing, or scaling a business. In order to provide as much support and insight to our listeners as possible, we recorded this episode yesterday with Andrew Sherman, a prominent Washington, D.C. attorney, business school professor, and author of 26 books on every aspect of business. Andrew shares his thoughts on where the economy goes next (will this economic event be "V-shaped" or "U-shaped"?), what business owners can do TODAY to best navigate the crises, and the crucial importance of risk management and emergency preparedness. Don't own a business quite yet? There's still value here: Andrew outlines questions to think through if you plan to start a new venture this year AND shares what he believes to be the opportunities that are likely to arise over the next several months and years. We hope you enjoy this episode of the BiggerPockets Business Podcast. If you do, we encourage you to share it with a friend or family member. Stay safe, and we'll see you next week. In This Episode We Cover: Where the economy might head next Potential government interventions How Andrew's clients are grappling with cash flow problems Creative solutions in times of low customer demand Where to turn for financing during an economic downturn Which companies and industries have the most cash to deploy today Creating an emergency fund to prepare for "black swan" events Why this event is likely to create many entrepreneurs And SO much more! Links from the Show BiggerPockets ‘Widespread panic is setting in among small business owners nationwide,’ banking expert cautions (CNBC) Zoom.us Andrew's Amazon Page Check the full show notes here: http://biggerpockets.com/bizshow47 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you feel like you’re too young to take on huge business challenges? Are you trying to figure out the best way to break into entrepreneurship but want the support of a big team behind you? Have you considered franchising but are looking for something a little bit bigger—that also won’t break the bank? After this episode, you will find that you have a whole new perspective on what’s possible with scaling up a built-for-you system. Logan Hand—master franchise developer for the new restaurant concept Mahana Fresh—learned at a young age that not only was it possible to break into franchising in a big way, but it could be done without a ton of cash in his bank account. In this episode, he teaches us how he went from real estate wholesaler and house flipper to running a four-county, 30-franchise development for an up-and-coming restaurant brand. And he explains the ins and outs of this little-known franchising concept called master franchising or area franchise development. Logan recounts his days of hustling to generate sales commissions and wholesaling fees. He came to realize, at the young age of 27, that building a business that could generate passive income—and eventually be sold—was the better path. He talks about how he decided to go the franchise route, buying a franchise that he could own and operate himself. Then, he realized that he could do the exact same thing—but on a much bigger scale. If you’ve heard of franchising and want to learn more, or if you’ve considered franchising but want to learn how to do it bigger and better, this is the episode for you. Logan tells us how we should be evaluating franchises, how we can get money to buy one (or 30), and who that one person is who can provide you the support you need to make the right decision when it comes to buying into a franchise. Make sure you listen to the end, when Logan provides some amazing tips for all the young entrepreneurs out there looking to get—and stay—motivated! Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How he got into franchising The parallels between real estate and franchising Signing a franchise disclosure document How he recruits new franchisees Why location is important How investment cost is based on a price per person in the area How to work with franchise brokers Why there's more risk in franchising than real estate His tips for underwriting Why you shouldn't buy into a fad or trend Why he keeps close proximity to great people And SO much more! Links from the Show BiggerPockets Check the full show notes here: http://biggerpockets.com/bizshow46 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you dream of the day you can be your own boss? Wish you could generate full-time income from your side hustle passion project? Or do you have a small business that you want to expand to something BIG, while simultaneously allowing you the time and financial freedom you crave? Becoming a franchise owner can be an effective path to make that happen! Michelle Reed-Spitzer, owner of SIX MaidPro franchises, including the No. 1 MaidPro franchise in existence—runs her team from one central location. Meanwhile she has the freedom to travel, spend time on her boat, and zip around the Gulf Coast of sunny Florida in her shiny red convertible. In this episode, Michelle teaches us what a successful franchise model has done for her in terms of scaling a business to the next level. She tells us the story of her early days working hard cleaning houses, building up a client base, and hiring a few people to help. After "secret shopping" some new competition in town, she ultimately became a franchisee of that company, paying an initial franchise fee of just ONE DOLLAR since she brought an already-successful business to the table. Implementing MaidPro’s training, systems, and processes, she has mastered the formula to grow and expand with the help of an exceptional team. Whether you’ve already explored the concept of franchising or know nothing about it, Michelle shares her expertise with one actionable tip after another. She fills us in on how franchises work, recommends items to think about before making the leap, and discusses the advantages—as well as potential pitfalls to avoid. And perhaps most importantly, Michelle is living proof that with hard work, focus, and determination, ordinary people can do extraordinary things. Check her out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why you should surround yourself with the right people How to "secret shop" your competition How franchises work What Right of First Refusal means Finding the right location for your franchise Finding your passion and figuring out the lifestyle you want The importance of focusing on recurring revenue streams How to do due diligence on the other franchisees And SO much more! Links from the Show Chuck E. Cheese Check the full show notes here: http://biggerpockets.com/bizshow45 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you considered that there may be a marketing channel for your business that you’ve never taken advantage of? One that could literally provide dozens—or hundreds—of times return on the cost of it? You may not have put much thought into it before, but after this episode, you will! John Ruhlin—author of the bestselling book Giftology—knows firsthand the value of giving gifts as a way to build both your network and your bottom line. And on this episode, John gives us all the ins and outs of giving gifts in a way that will not only surprise and delight the recipients of those gifts but also catapult the success of your business in the process. John tells us his story of how—by strategically spending $10,000—he was able to create and foster a relationship that has made him and his business well into the seven-figures. And how with much lower amounts than that, you can generate the same value for your business, as well. John tells us why giving gifts in the business world is important; who we should be giving gifts to (hint: it’s not who you think!); which types of gifts we should—and SHOULDN’T—be giving to achieve maximum impact; and how often we should be giving gifts to achieve the best results. Most importantly, John explains why most of the gifts we often give to our clients, vendors, colleagues, and potential partners are not just failing to help us foster those relationships but are actually HURTING our relationships! And make sure you listen for John’s tip on how to give the most impactful gifts for the lowest cost: It’s all about picking the right categories. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why it's all about building relationships The impact of giving at unexpected times Why you should start sending handwritten notes How to choose a gift that your recipient would appreciate His Cameron Herold story How to ask for something by offering value first Why a good gift doesn’t make up for a bad service offering How often you should send gifts How to handle gatekeepers The risks of gift giving And SO much more! Links from the Show BiggerPockets Business Podcast 39: Creating Your Vision and Achieving Massive Success with Cameron Herold Business Gifting Playbook Check the full show notes here: http://biggerpockets.com/bizshow44 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you value freedom and time above all else? Are you craving a lifestyle doing what’s truly most important to you, while financially supporting yourself, your family, your hobbies, and your adventures? Today’s guest has done just that, paving his own way and achieving freedom on many levels: financial, time, and mental. He’s taught thousands of people how to do the same. Today, he shares how you can do it, too! Yaro Starak—an online entrepreneur earning a full-time income from the internet since 2004—walks us through his evolution of multiple businesses, identifying potential opportunities, and taking steps with minimal risk to start additional ventures. He debunks myths about passive income and digs deeply into the “how” of making a “laptop lifestyle” work. Yaro gives actionable tips to identify areas in which you’re an expert, then use that expertise to earn income by sharing that information with others. He tells us the lessons he’s learned along the way: from early goals of simply making money to intentional, conscious decisions to do something you love to working with people you really enjoy. And make sure you listen for Yaro’s recommendation on how to fast-track learning the ins and outs of a business you’re passionate about, closing your gaps in knowledge, and increasing awareness of how everything works before wasting time and energy charging full-speed ahead. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How he built his "lifestyle business" Focusing on starting a 4-hour work week business Why entrepreneurs are always looking for opportunities The 3 different types of freedom Figuring out how business works Why freelancing is a good starting point How he's able to manage his business His whole process in selling his courses and how you can do the same How to be good at the 80/20 rule The theory of constraints and sprints And SO much more! Links from the Show BiggerPockets Podcast BiggerPockets Forums Check the full show notes here: http://biggerpockets.com/bizshow43 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how businesses are bought and sold? Or have you considered buying a business but don’t know where to start? Or maybe you've considered selling a business—or are starting a business that you’re hoping to sell at some point in the future. Buying and selling a business seems complicated... but it doesn’t have to be that way! David Barnett, business broker and author of six books including How to Sell My Own Business, knows firsthand how important it is that you build, structure, and manage a business in a way that will allow you to eventually sell it—even if that’s not your plan A. In this episode, he tells us why sometimes we have to sell even if we don’t expect to and how we can be certain to get top dollar if and when that time comes. In addition, David helps us understand how businesses are valued, the most common reasons why business owners sell, the types of terms that can be negotiated when buying or selling a business, and why most businesses sell for less than you’d think. And make sure you listen for David’s advice on how to handle situations where a seller is telling you one thing, but his financial statements are telling you another. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: The difference between business broker and real estate broker Why the business marketplace is a secret How business brokers work with buyers to get financing How brokers are often dual agents Some of the online marketplaces for business sales Why businesses sell for a lot less than you think The reasons people sell their businesses How the value of a business depends on cash flow And SO much more! Links from the Show BizBuySell businessesforsale.com Check the full show notes here: http://biggerpockets.com/bizshow42 Learn more about your ad choices. Visit megaphone.fm/adchoices

Intrigued by the concept of virtual assistants? Understandably so—the time commitment and expense of office space and in-house employees can be intimidating. Luckily, there are alternatives… Nathan Hirsch—serial entrepreneur and outsourcing expert—knows firsthand how difficult it can be to manage an office with lots of employees. And not only did he figure out a way to avoid it, he’s built several companies to help others do it, as well. As founder of his previous company FreeeUp.com, Nathan created a marketplace of remote workers and virtual assistants to help entrepreneurs grow their businesses without the need for local employees. And as a follow-up, Nathan has created OutsourceSchool.com, an educational platform where business owners can learn how to manage their businesses efficiently and effectively by using remote employees. In this episode, Nathan brings his expertise in outsourcing to our listeners, providing tons of actionable tips and ideas for how we can build our businesses without the overhead of office space and local employees. Nathan tells us how he built his Amazon store to over $25M in gross revenue and how he built and sold FreeeUp without a staff of local employees—only hiring remote help. He shares how we can do the same. Make sure you listen for Nathan’s four-step process for harnessing the power of remote employees. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why he treats his remote team like they're in a real office How he built another freelancer marketplace to cater to his needs How he makes customer service his competitive advantage Why he may never hire someone in person again The 4-step process to dealing with remote employees How to get on the same page with expectations The traits of virtual assistants that you want to look for Why Nathan prefers to outsource in the Philippines 3 different levels of people you hire: followers, doers, and experts The 90-day rule And SO much more! Links from the Show BiggerPockets Real Estate Podcast Upwork Fiverr FreeUp Slack Check the full show notes here: http://biggerpockets.com/bizshow41 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered buying a business but were terrified of paying more than the business is worth? Have you ever wondered what you can do to help ensure that a business you buy today will generate the numbers promised by the previous owner? Well, today’s guest answers both those questions, helping us to minimize our financial risk when buying a small business! Brit Foshee—real estate investor and small business owner—walks us through the process he used to buy his first five landscaping companies, how he consolidated them into one big company to increase their value, and how he did it all with minimal financial risk. And he tells us how we can do the same thing if we decide we want to go the route of buying a small business. Brit tells us how he finds the businesses he buys, how he evaluates them, how he recruits partners to run them, and most importantly, how he gets the owners to all but guarantee their financial success. And for you real estate investors out there, you’ll be amazed at how similar buying a business is to buying real estate! And make sure you listen for Brit’s recommendations on using “claw backs”—a way to literally guarantee that a business owner doesn’t misrepresent the numbers when selling you a business. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Brit's story from buying a property to buying businesses How people underestimate what it takes to get a business off the ground How he finds available businesses on the market Similarities between his business model and buying real estate How a business with $1M in revenue is likely sustainable without the owner Why he made a partner a part-owner Come work "with me" vs. come work "for me" Why he recommends the owner financing route when buying a business How he reduces expenses and increases income right after buying Why he thinks employees are #1 The top mistake owners make And SO much more! Links from the Show BiggerPockets Real Estate Podcast BRRRR Strategy BizBuySell Craigslist BiggerPockets Business Podcast 37: Choosing the Right Niche—Follow a Business Startup Journey From Day 1 with J Scott Check the full show notes here: http://biggerpockets.com/bizshow40 Learn more about your ad choices. Visit megaphone.fm/adchoices

Does the book, “Vivid Vision” sound familiar? Brandon Turner (host of the BiggerPockets Real Estate Podcast) raved about it when he we interviewed him on the show last year. Brandon credited the book with helping him overcome his vague thinking, providing him the insight to hone his goals and putting him on the path to massive success with real estate syndications. In fact, Brandon raved so much about the book that we knew we had to have the book’s author on the show to provide our listeners a first-hand education on why creating a vision is important and how we should be doing it. And that’s what we’re doing today... Cameron Herold -- best-selling author, founder of The COO Alliance and the operational brain behind several behemoth companies, including 1-800-GOT-JUNK -- is here to help you learn how to clearly define your business and life vision in a way that will put both you and your team on the path to success. Cameron breaks down the steps for defining your vision, documenting your vision (hint: it’s a lot more fun than you think), and then sharing that vision with your partners, employees and prospective employees to ensure that the entire team is aligned with YOUR vision for success. And, for those of you who like to think about things from an analytical perspective, make sure to listen for Cameron’s mathematical formula for success… Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Cameron's incredible backstory Difference between CEO and COO How vision impacts your business Creative ways to relay your vision The craziest vivid vision story How vision helps you attract or repel the right people The miracle morning for entrepreneurs Cameron's secret formula to success And SO much more! Links from the Show BiggerPockets Forums BiggerPockets Business Podcast 18: How to “Have It All” by Living with Intention with Brandon Turner TED Talk: Cameron Herold: Let's raise kids to be entrepreneurs Asana Basecamp The Genius Network Tim Ferriss Uber Check the full show notes here: http://biggerpockets.com/bizshow39 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you hate marketing? Do you hate sales? Do you wish there was an easy way to grow your customer base and your profits without relying on all the old bread-and-butter sales and marketing techniques that everyone else is using? Today’s guest provides us a path to business growth that doesn’t hinge on being a professional marketer or salesperson. David Meerman Scott—bestselling author of 11 books, including the just released Fanocracy—explains to us why the most powerful marketing force on the planet isn’t social media, television commercials, or any other traditional marketing technique. Instead, it is the ability to convert our customers into loyal fans. And he tells us how we can convert customers in our businesses into super-fans, helping us to scale and grow our business in ways that we’ve never considered. David uses everything from neuroscience research to the band Grateful Dead to show us how we can convert our customers into brand ambassadors for our businesses. Whether your business is a product or a service, whether you have a recurring relationship with your customers or you only engage with them once in a lifetime, David’s techniques will provide you the tools you need to get your customers to grow your business for you. And make sure to listen for David’s suggestion on using selfies to grow your business! It's brilliant. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How to create fandoms to grow your business Discover how the 4 levels of proximity could help you get noticed Why you should take more selfies Characteristics that make a true fan How to convert your customers into loyal fans A story that turned David into a fan of a company Giving freely vs. giving with the expectation of receiving something Why you shouldn't pay for attention And SO much more! Links from the Show BiggerPockets Forums The Grateful Dead Hagerty Youtube Channel Check the full show notes here: http://biggerpockets.com/bizshow38 Learn more about your ad choices. Visit megaphone.fm/adchoices

J Scott isn’t just the host of this podcast—he’s also a serial entrepreneur, who has a passion for starting businesses. And with 2020 now underway, J is finally ready to announce the launch of his latest endeavor, which he does right here on this episode of the BiggerPockets Business Podcast. In this episode, J talks about his criteria for choosing an industry and a specific business, he details the new business that he’s launching this week, and he dives into the nitty-gritty details of his financial projections and growth strategy. J tells us why “sexy” isn’t always the best choice for picking a business niche and how focusing on your existing strengths and expertise can help you create a “barrier to entry”—something that gives you a tremendous advantage over your competition and over others who might try to compete with you in the future. Best yet, J has promised to come back every few months and update us on this new business journey, so that our listeners can learn from both his successes and his mistakes! In This Episode We Cover: J's backstory Why sexy businesses have a ton of competition The 4 things J looks for in a business Plans to start a service business in the real estate industry The kind of staff required to launch this business Why redoing the existing website has been low priority compared to other marketing The 2 sides of this business: emergency and rebuild J's long-term plan And SO much more! Links from the Show BiggerPockets Forums BiggerPockets Business Podcast BiggerPockets Podcast 010 : Flipping Houses 101 with J Scott BiggerPockets Podcast 311: 6 Rules for Investing in Real Estate in the Coming Economic Shift with J Scott BiggerPockets Money Podcast 70: 7 Tips for Successfully Investing in ANY Market Condition With J Scott Check the full show notes here: http://biggerpockets.com/bizshow37 Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2019, the BiggerPockets Business Podcast was launched. In the past eight months, we’ve gotten nearly ONE MILLION downloads, as well as some tremendously positive feedback. Our guests have included entrepreneurs who are just starting out, entrepreneurs who have built eight-figure businesses, and everything in-between. We’ve talked to business owners who have raised hundreds of thousands of dollars on Shark Tank and have even talked the the Sharks themselves. We’ve also talked to bestselling authors of some of our favorite business books and to coaches who help entrepreneurs reach their full potential. Now that we’re entering 2020, we wanted to revisit with some of our favorite and most popular guests from last year, and get their words of wisdom, encouragement, and advice for the new year. In this episode, we’re bringing back a number of our 2019 guests to give us their best actionable tips and suggestions for entrepreneurs and business owners. Whether you’re planning to launch a business in 2020, are looking to scale your business, or are trying to overcome some business obstacles, today’s show is for you. In This Episode We Speak To: Josh Dorkin - BiggerPockets Founder Trevor Mauch - Founder of Carrot Brent Underwood - Co-Founder of BrassCheck Jay Papasan - Co-Author of The ONE Thing Christina Gillick - Owner of ComfyEarrings.com Alan Donegan - PopUp Business School Co-Founder Andy Seth - Flow Founder & CEO David Greene - Co-host of the BiggerPockets Podcast David Hoffeld - Author of the book Science of Selling And Paige Wilcox - Owner of Wilcox Wellness & Fitness Links from the Show BiggerPockets Forums John Mullins - 7 Domain’s Model BiggerPockets Conference 2019 Tim Ferriss Memento Mori BiggerPockets Podcast 330: How to Ditch Distractions and Get WAY More Done With Cal Newport Link to the full show notes here: http://biggerpockets.com/bizshow36 Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you dreamed of starting a new business but can’t imagine how in the world you’d fit that into your already-packed family schedule? Love the idea of getting your significant other involved in your venture, so you can tackle the world together—power-couple style? It CAN be done… and today’s guest is passionate about sharing how, with the right approach, you can even get the kids on board, too! In this engaging episode, BiggerPockets Business Podcast host J Scott interviews his wife and co-host Carol Scott, as she launches a brand new business. Carol shares her expertise in leveraging the successes you’ve had in your personal and work life to create a company that generates income while prioritizing—and not compromising—your responsibilities at home. Carol also provides actionable tips on creative hiring from the get-go to put together an impactful team that can help drive your vision. She also discusses the power in telling everyone you know, loud and clear, about what you’re doing. Together, Carol and J teach how to instill values of collaborative entrepreneurship in the family and the crucial importance of a dedicated workspace to help shift mindsets, support one another, and make progress toward your goals. And if you’re hung up on the expectation of perfectionism and doing it all, make sure you listen to Carol’s often-controversial take on how to overcome that unattainable, society-driven notion! Enjoy, and subscribe to the BiggerPockets Business Podcast to continue learning throughout 2020 and beyond. Happy Holidays! In This Episode We Cover: Carol's backstory—from employee to stay-at-home mom Her new business—a boutique real estate brokerage What makes a real estate agent unique The difference between working IN your business vs. working ON your business How she juggles putting family first while running a business The main reasons to hire somebody Valuable tips on finding, interviewing, and hiring the right people Advice for stay-at-home business owners Family as the #1 priority Tips for starting a business And SO much more! Links from the Show BiggerPockets Forums Franklin Covey eBay MetTel Keller Williams Indeed.com Check the full show notes here: https://www.biggerpockets.com/bizshow35 Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you concerned that your lack of business experience is going to hinder your ability to start and grow a company? Do you think that being a marketing expert is a prerequisite to getting your first customers? Well, that’s not the case... and our guests today are here to prove it! Jamie and Brian Ratner—co-founders of CertifiKID, a multi-million dollar family-focused deal site—are here to tell you about how they started their company without business degrees, without a big team, and without a big marketing budget. And on this episode, they teach us how you can bootstrap your business and how building a team that buys into your vision can propel you to success. Jamie tells us how she stood on the street corner handing out flyers, trying to find that first customer. And Brian tells us how—10 years later—they were able to put themselves in front of some of the most influential investors on the planet. Brian also tells his story about how he went toe-to-toe with Kevin O’Leary (from Shark Tank), negotiating a deal that would bring them a big six-figure investment and a realization of one of their big business goals. And if you’ve ever dreamed of being on Shark Tank, make sure you listen for Jamie’s tip on how to bypass the cattle-call auditions and get straight to the decision makers! Check them out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why it's important to move quickly and be the first to market How to hire employees by reaching out to customers How they follow trends to never become boring to their customers How they complement each other in their business How they got into Shark Tank How they plan for success and not failure Why building a strong team is their #1 priority Why you should make appropriate sacrifices And SO much more! Links from the Show BiggerPockets Forums Groupon CertifiKID Shark Tank Negotiation Check the full show notes here: http://biggerpockets.com/bizshow34 Learn more about your ad choices. Visit megaphone.fm/adchoices

Having trouble generating business in your business? Having difficulty converting sales? CEO, mentor, coach, and marketing expert Pat Fenton is here to talk about the principles of attracting—and converting—customers to your business. No matter what you offer, whether it’s a product or a service, the principles for getting business are the same. Pat shares actionable steps on how to generate business, how to influence people to contact you, how to grow by expanding your network, how to create reciprocity, and how to add value above and beyond the competition to get continuous referrals and repeat business. Make sure you listen for Pat’s words of wisdom about how to turn failure into success and how even those who fail the most can ultimately end up being the best. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: Why mentorship is a necessity How you can strike out 7 out of 10 times and still be a superstar Why top professionals like rejections Why practice is where the money is made Building on existing relationships rather than starting over with new customers What to be aware of in partnerships Asking yourself what problems you are solving Understanding the sales process Why capital is not the driver of success And SO much more! Links from the Show BiggerPockets Forums Rank Maker Network Marketing Company Check the full show notes here: http://biggerpockets.com/bizshow33 Learn more about your ad choices. Visit megaphone.fm/adchoices

"If you wait until you have a perfect plan," says Fetch Rewards co-founder Tyler Kennedy, "you're never going to get started." That line sums up Tyler's journey alongside his partner Wes Schroll. Today, they take us behind the scenes at their fast-growing startup, which employs 100-plus people and helps two million-plus app users earn discounts on everyday consumer products. You'll learn how Fetch started "pivoting" right off the bat, how Tyler and Wes approached giant brands like Kraft and Dove (hint: start small), and how two magic words turn regular old customers into evangelists. No matter what business you're in, you're in the business of looking for "win-win" arrangements. And in this interview, you'll learn how to do that from two creative, tenacious entrepreneurs who credit their success to getting started BEFORE they had it all figured out. Download this episode, and make sure you're subscribed to the BiggerPockets Business Podcast so you won't miss the next one! In This Episode We Cover: What is Fetch Rewards How the idea came to be Focusing on the customer experience The steps they took to build the app How they scaled to 1.7 million users How they earn money Giving rewards to users (and getting even better at it) What their company looks like from an organizational structure Focusing on the customers first The culture of the company Why you should be a problem solver Their individual roles And SO much more! Links from the Show BiggerPockets Forums Kraft Heinz Dove Harry Miller Corp Kimberly- Clark Check the full show notes here: https://www.biggerpockets.com/bizshow32 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have a business idea but are afraid that you don’t know enough about the industry to achieve success? Do you worry that you’ll hit a roadblock that will keep you from growing your business to its full potential? These are scary thoughts that plague many entrepreneurs, but there is a simple solution to overcoming these risks! Gavin Steinberg—real estate developer turned founder of the novel furniture subscription company The Everset—is here to tell you how he overcame these risks to his business. His solution is all about leveraging your network and finding other people who can help you navigate those areas of your business where you may not be the expert. When Gavin decided to enter the world of furniture, he was like a fish out of water. It wasn’t an industry that he knew, but it was an industry that he wanted to be part of. Leveraging his relationships and relying on the help of others who did know the industry, Gavin was able to gain the expertise that he needed and lean on others to help his company grow and thrive. In this episode, he tells us how we should be constantly expanding our network and recruiting others to help us grow in areas where we don’t have the knowledge or experience to do it ourselves. Make sure you listen for Gavin’s words of wisdom about how unlikely it is that your first idea will drive your ultimate success and how you should embrace the changes your business will inevitably go through. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How Gavin created a novel furniture subscription company Where they offer their service and to whom How he found his partner How he's leveraging his network Strategic partnership with real estate communities Reaching out to customers by offering service as an amenity 3 things furniture should have: quality, reasonable price, and looks How they got their first customers The ability to say no And SO much more! Links from the Show BiggerPockets Forums Check the full show notes here: http://biggerpockets.com/bizshow31 Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you worry that after everyone and everything else in your business is paid, there will be nothing left for you? Have you been taught to believe that the first several years of your business must involve constant financial struggle? Well, it doesn’t have to be that way! Mike Michalowicz—author of five amazing business books, including The Toilet Paper Entrepreneur and Profit First—knows firsthand how important it is to ensure that you get paid each and every day. And in this episode, he teaches how to make sure that you’re profitable in your businesses from day one. Mike tells us his story of entrepreneurship highs and lows. After two early successes, he found himself in dire straights, not bringing in enough money to pay his bills and falling into depression. But it was these struggles that made him realize that there was a better way of running his businesses—a way that would ensure that he could take care of his family while his businesses would continue to grow. The formula is simple, even if it’s not obvious. Mike breaks it down step by step, so that even the most skeptical among us will realize that immediate business profits are just a simple mindset shift away. He helps us realize that profitability in our business is already “baked in” and that by changing our habits, we can start extracting it TODAY! And make sure you listen for Mike’s business-changing idea: start slow, let it grow. Check him out, and subscribe to the BiggerPockets Business Podcast so you won’t miss our next show! In This Episode We Cover: How Mike discovered his vocation despite his big failure Why you don’t have to be a billionaire to be successful The significance of the profit first formula The 5 foundational bank accounts Why you should start slow, and let it grow How one company switched to profit first and innovated their way to earning more What companies with debt should do The Parkinson's law And SO much more! Links from the Show BiggerPockets Forums The Savannah Bananas Check the full show notes here: http://biggerpockets.com/bizshow30 Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to "do well" AND "do good"? Andy Seth's done just that—building several businesses and doing big things in his community. In this episode, he shares how he did it. You'll love hearing about Andy's journey from humble beginnings, like how he hustled at every turn and how he fought with what he calls "a terrible business partner"—his own ego! (Can anyone relate?) Andy shares great tips for finding what you're really passionate about and maintaining your energy while juggling multiple pursuits. You'll learn why it's OK to bounce around as you look to make a real impact beyond success and money. And our conversation on hiring might totally change the way you look at job applicants. Oh—and don't miss Andy's story about writing his book, Bling, in a shockingly short period of time. Andy is a super-thoughtful entrepreneur who's looking at the big picture and making a real difference in people's lives every day. Check him out, and subscribe to the BiggerPockets Business Podcast so you won't miss our next show! In This Episode We Cover: Andy's upbringing and how he grew up struggling financially Making $300K/year as a DJ in college How he sold two tech companies before he graduated college How to build businesses in parallel How to not fall victim to your ego His hiring and job description tips How he was able to write a book in five days Why he dislikes "world domination" And SO much more! Links from the Show BiggerPockets Forums Accenture Minds Matter Denver O Net Online Kipp School Check the full show notes here: http://biggerpockets.com/bizshow29 Learn more about your ad choices. Visit megaphone.fm/adchoices

Whoa! Today's episode is a masterclass in building a business that runs without your day-to-day involvement. You might have heard of Ryan Dossey the real estate investor, but today he takes us behind the scenes of Call Porter, his live call answering business, employing 27 people in St. Louis, Mo. You won't find Ryan in the office, though. He lives 1,800 miles away. And because he's put an executive team in place, he can focus on his "superpowers": content marketing and big-picture strategy. You'll love hearing Ryan's tips on how to keep remote employees accountable, why "core values" aren't B.S., and how to screen potential mentors/coaches to make sure they know what they're doing. This is a seriously inspiring episode, and you'll walk away ready to automate and delegate those tasks you've been meaning to get off your plate. Download this one, and subscribe so you won't miss the next BiggerPockets Business Podcast episode! In This Episode We Cover: Starting a call center catered to real estate investors How he became good on the phone How Call Porter works Vetting and hiring the right people How the St. Louis "accent" helps them close deals How he used paid advertisement and funnels to get clients Incredible tools to gain more leads Training employees to convert leads Using How to Win Friends and Influence People principles Automating the whole business process Benefits of having employees work from home Why you should establish core values in your company And SO much more! Links from the Show BiggerPockets Forums BiggerPockets Podcast 335: 70+ Units Per Year and How Exactly to Make a Lowball Offer with Ryan Dossey BiggerPockets Real Estate Podcast Typeform Wizehire ClickFunnels Active Campaign Schedule Once PayPal Stripe Hubstaff Upwork Slack Quicbooks BiggerPockets Podcast 155: From Zero to 200+ Deals in Five Years with Sharad Mehta BiggerPockets Podcast 321: How to Negotiate Real Estate—Expert Deal-Making Tactics with J and Carol Scott and Mark Ferguson Check the full show notes here: https://www.biggerpockets.com/bizshow28 Learn more about your ad choices. Visit megaphone.fm/adchoices

There are tons of social media “experts.” But how many of them have gone from zero to one million followers in just 30 days? Today's guest Brendan Kane did. And in this episode, he teaches us the straightforward strategy outlined in his book One Million Followers. If you like the idea of attracting leads on social media but don’t know where to start, you’re in the right place. You’ll love Brendan’s simple recipe for creating content that attracts followers, spreads your message, and turns leads into customers. He's worked with everyone from Taylor Swift to dentists hoping to grow their practices—and his advice boils down to a few lessons you can apply right away. This episode could gain you thousands of followers and help you form valuable connections. So don’t miss it! And subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! In This Episode We Cover: How Brendan got into business online From zero to 1 million followers in just 30 days Which platform should you start with? How much money do you need to spend? His process involving hypothesizing, testing, and pivoting 75,000 tests 5 elements of content to test 2 reasons you should test a lot What makes a good content? The concept of hook points Targeting your core audience Do you really need viral content? And SO much more! Links from the Show BiggerPockets Forums Facebook Instagram LinkedIn Youtube Check the full show notes on BiggerPockets: http://biggerpockets.com/bizshow27 Learn more about your ad choices. Visit megaphone.fm/adchoices

How would you run your business differently if you started with the end in mind? Today’s show is all about forming your exit strategy up front… and there’s no one more qualified to talk about that than the co-founders of Barefoot Wine. Bonnie Harvey and Michael Houlihan weren’t even “wine people” when they went into business. Yet they found a way to outsell everyone else and eventually had giant companies competing to buy THEM. (They happily sold to Gallo in 2005.) In this episode, you’ll learn the strategies that drove their explosive growth and the way in which you can apply them—no matter your experience level. From the simple question that launched their business, to the pitfalls of “falling in love with your product,” to why every entrepreneur should meet business brokers for lunch once a month, this show is packed with practical, hard-won wisdom you can immediately implement. Download this one, subscribe to the BiggerPockets Business Podcast, and share this episode with just one person who you think you would get value out of it! In This Episode We Cover: Barefoot’s (crazy!) origin story The one-sentence piece of advice that guided their launch Identifying a hidden opportunity in a competitive market How to design an iconic logo Why your market is more crucial than your product Avoiding the unnecessary expenses that kill most businesses How “worthy cause marketing” transformed their customers into advocates How to take other brands' followers The importance of ensuring your product display is correct How to think about what retailers want Preparing to sell a business Using narrative storytelling to teach entrepreneurship And SO much more! Links from the Show BiggerPockets Forums The Barefoot Spirit Audiobook Listen on BiggerPockets: http://biggerpockets.com/bizshow26 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we get a peek inside a company that handles lawn care for 800,000 properties across the U.S. And although few of us will ever build such a behemoth, trust us—you will learn a ton from this episode with TaskEasy CEO Ken Davis. In it, you'll hear how Ken started the company to solve his own biggest headache, why TaskEasy zeroed in on mowing lawns, and the biggest operations challenges the company faces as it services thousands of clients. Also, Ken speaks to the importance of doing right by your very first customers before scaling, why ideas are a dime a dozen (execution—not so much), and how the right mentors can save you a fortune. Ken also reveals his No. 1 tip on how to automate processes in your own business. So if you are looking to get more organized and think strategically about how your business is set up, download this episode and subscribe to the BiggerPockets Business Podcast so you won't miss the next one! In This Episode We Cover: The original vision of TaskEasy Starting a lawn care company without owning a single lawn mower! The difficulty of hiring a contractor The power of technology and automation How he manages his contractors Their business processes How they handle issues and conflicts The single most difficult support request they take How to turn a synchronous experience in support Why they do tasks manually first How they're marketing evolved over time Why you should focus on the "ones and tens" Why you should surround yourself with mentors And SO much more! Links from the Show Uber Lyft Netflix Check full show notes on BiggerPockets: http://biggerpockets.com/bizshow25 Learn more about your ad choices. Visit megaphone.fm/adchoices

All the BiggerPockets podcast hosts on stage in one place! This bonus episode was recorded at the BiggerPockets Conference last week in front of a live audience of more than 1,000 people at the Gaylord Opryland Resort in Nashville, Tennessee. We turned the mics over to our members, who fired a bunch of great questions at Scott Trench and Mindy Jensen, Brandon Turner and David Greene, Joshua Dorkin, and J and Carol Scott. Our panelists covered some nitty gritty real estate topics like tackling vacancy and how to invest IRA funds, as well as big-picture concepts like motivation, marketing, and how to teach family members the importance of investing at an early age. Also -- everyone reveals what animal they would be if they had to choose. And one member of the audience challenges David Greene to produce an analogy on the spot… listen to find out whether he performed under pressure. Our first conference in 7 years was a big success, and we’re so thankful to everyone who came out to learn, network, and have a great time. Download this bonus episode, and be sure to subscribe to all three shows so you won’t miss an episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you documented every process that makes your business run? Imagine how much easier it would be to scale and how much less stressful it would be to take a day (or week or month) off to spend with your family? Today’s show is about creating standard operating procedures to make your life easier down the road. Paige Wilcox of Wilcox Wellness & Fitness breaks down how she and her husband built a personal training business that can run on autopilot—which eventually allowed them to open their first franchise. You’ll learn how Paige thinks about systems, how she automated her email marketing, and how businesses can expand. Paige brings a ton of energy in this episode, and it’s clear how much she loves being in business for herself and putting her stamp on her community. Download this episode and subscribe to hear more stories like hers! In This Episode We Cover: How a blind date lead to marriage and a business! The story behind their business How to start a wellness business with your spouse What was wrong with their initial business model How they scaled up their business from 30 to over 100 clients and growing! Shifting from customer type to client type mindset Automation and marketing machines What is franchising and what made them decide to go that route Their first franchisee How they put everything on SOP And SO much more! Links from the Show InfusionSoft Upstart Maine Top Gun by Maine Center for Entrepreneurs Learn more about your ad choices. Visit megaphone.fm/adchoices

Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on its head. And you’re leaving a lot of money on the table. In today’s episode, we’ll dive into new research with David Hoffeld, a sales trainer who wrote the bestselling book The Science of Selling. After listening to this show, you’ll have a far better understanding of how your prospects think through concepts like fear and risk. You’ll learn how to overcome their objections by “priming,” how to use stories to reassure them, and how to address the six “whys” that explain every buying decision. Plus, when you do lose a sale, you’ll be able to apply David’s framework for analyzing exactly what went wrong. That way, you'll know how to close the very next deal! Turns out, potential buyers are often turned off not by the product itself but by the way it’s presented by the salesperson. Listen to this episode to learn the “buyer-centric, science-based” sales methods David teaches his clients. If you like this show, let us know in the comments below! And be sure to subscribe to the podcast, so you won’t miss an episode! In This Episode We Cover: How a “make 100K/year” ad spawned David's start in sales How our brains form buying decisions What is “sales shame” The importance of giving first, then asking Providing value through knowledge and curating articles Getting people to thank you for a cold call 40-50% of salespeople underperform vs. quota The 6 "whys" that motivate people to ACTUALLY buy Using stories to get past client’s fear of risk Stories' ability to engage a different part of the brain Analysis after losing a sale to strengthen process Priming for commitment Why putting too much emphasis on “the close” is misguided Rejection based on the product vs. rejection based on the way a product is presented Buyer-centric, science-based selling Selling like our grandparents did His thoughts on over-dependence on technology And SO much more! Links from the Show Try Audible Today! LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Like a lot of entrepreneurs, Josh Elledge got started trying to solve his own problem. After launching the personal finance tool SavingsAngel.com, he came to realize that by far the best way to generate brand awareness was to provide massive value to news organizations—who would in turn give him a free platform to promote himself! If you’ve been struggling to get press or establish yourself as an expert, this episode might just change the whole way you approach publicity. Josh lays out a realistic path for starting off small (sorry, Oprah’s not going to pluck you out of obscurity), describes the two things you must do to raise your authority, and explains how to convert your newfound visibility into sales (without coming across as too “salesy”). Josh gets into the nitty gritty of how to quickly and easily create a press kit, how to build long-term relationships with journalists, and when appropriate, how to lean into polarizing viewpoints to create true fans. Whether you’re a business owner or a subject matter expert hoping to raise your profile, this episode is a perfect guide for how to “let the media do your selling for you!” Tell us what you think of this episode in the comment section below, and don’t forget to subscribe to the BiggerPockets Business Podcast on your favorite smartphone app so you won’t miss the next episode. In This Episode We Cover: Failing with 6 businesses succeeding on the 7th How to be in front of an audience How to do market research Focusing on your online authority How to build your online presence Converting your presence to business Media for visibility vs. media for authority Why he prefers providing big value and how it affects his business And SO much more! Links from the Show BiggerPockets FireStarter BiggerPockets Business Podcast 18: How to “Have It All” by Living with Intention with Brandon Turner Podcast Movement Gary Vee Podcast Geek Squad Learn more about your ad choices. Visit megaphone.fm/adchoices

What went into building an (almost) seven-figure axe throwing business that earns hundreds of five-star reviews? For James Anderson, it all started well before he left his 9 to 5. As a marketer and tour guide, he learned how to create buzz, split-test, design systems, and craft world-class experiences… skills James later put to use bootstrapping the Whistler, B.C.-based business he co-founded. In this episode, you’ll learn why James believes market research is “the most important work that you never get paid for.” He gives us his tips for measuring the effectiveness of both online AND offline marketing campaigns, reveals his company’s current profit margins, and shares a hilarious story about an exhausting grand opening that forced him to temporarily shutter the business on its very first day. You’ll also learn how James diversified his business by developing scorekeeping software, how he handles insurance, what lessons he learned from a previous Christmas light venture, and the BIG opportunity most entrepreneurs aren’t taking advantage of today. James’ story is a real blueprint for how to transition from a traditional day job into entrepreneurship, so if you’re interested in doing the same, make sure you listen to this episode today. If you get value from the show, please rate and review us on iTunes, and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one. In This Episode We Cover: Using your 9 to 5 as an internship for entrepreneurship How James started with planting trees for 10 cents How he got the idea of Forged Axe Throwing What “soft adventure” is James and his partner's business plan How they found venues for axe-throwing Their marketing strategy centered around creating excitement Why they had to close on their first actual day of business How to automate customer service Traditional marketing vs. online marketing How to track offline marketing efficacy Decreasing “friction” for customers Why they didn’t franchise Opportunities for buying businesses And SO much more! Links from the Show BiggerPockets Survey Buzzfeed Burning Man TripAdvisor Learn more about your ad choices. Visit megaphone.fm/adchoices

“Finding the right people.” Ask any entrepreneur about their biggest challenge, and you’re likely to get some version of that answer. So, when you’re building a team, how do you REALLY judge the character, motivation, and “fit” of a potential hire? There’s a way. And on today’s episode of the BiggerPockets Business Podcast, David Greene reveals the EXACT questions he’s used to build out his team of real estate agents in the San Francisco Bay Area. You might know David as the author of two books (Buy, Rehab, Rent, Refinance, Repeat and Long-Distance Real Estate Investing) and as co-host of the BiggerPockets Real Estate Podcast. But he also runs a thriving business buying and selling houses—and that’s the focus of today’s show. You’ll learn how David learned to delegate tasks that drained his energy or didn’t fit his personality, how hiring his first assistant proved to be a HUGE turning point for his business, and the two things that set him apart from all the other agents out there. Also, David shows us how “frame control” can allow you to help close more deals, how he looks for employees everywhere he goes (even towing garages), how he differentiates “checklist tasks” and “skill tasks,” and how to train for both. Plus, he touches on what toothpaste brands and Chick-fil-A can teach us about our own businesses. If you ever feel overwhelmed by taking on another time commitment, listen for David’s tip about creating synergy between his various ventures and the secret to creating a lead “funnel.” David’s story and work ethic are truly inspirational, and you’ll learn a TON from the way he uses systems and leverage to run his agent business like a well-oiled machine. Listen to this episode—count up the analogies—and subscribe to the BiggerPockets Business Podcast so you won’t miss the next one! In This Episode We Cover: Being first in mind to his target audience His first employee How to leverage every part of the business Helping other agents become better Having a productivity coach How to transition from you doing everything to delegating to a team Checklist work vs. skill tasks How to acquire talent using a personality assessment Letting people tell you their story How to manage time Finding people with high standards And SO much more! Links from the Show BiggerPockets Podcast David's Books Keller Williams Realty BiggerPockets Business Podcast 02: Your Business Shouldn’t Make You Miserable—How to Ensure It Doesn’t With Trevor Mauch, Founder of Carrot.com Carrot.com BiggerPockets Money Podcast BiggerPockets Youtube BiggerPockets Money Podcast 12: How to Become an “Overnight” Success in 10 Short Years with David Greene Listen to the episode on BiggerPockets: https://www.biggerpockets.com/bizshow20 Learn more about your ad choices. Visit megaphone.fm/adchoices

Prepare yourself for an incredible tale of entrepreneurship. It features a hardscrabble upbringing, relentless optimism, negotiations with Amazonian tribesmen, and some bold guerrilla (“gorilla”?) marketing stunts. Barnana has been making organic banana snacks since 2012. The founders call bananas “Mother Nature’s energy bar”—hence, the name. When they started, they didn’t have much money of their own. So, they had to build a business that appealed to investors. Today, co-founder Nik Ingersoll reveals exactly how they did that. You don’t get into 20,000 stores (including heavyweights like Whole Foods and Costco) without money. But as Nik explains, it doesn’t have to be YOUR money. In fact, one of the most valuable parts of this episode is Nik’s story of how he used “lean startup” principles to raise Barnana’s first round of funding. Also, ever wondered how much it actually costs to make that healthy snack you’re munching on? Well, Nik breaks down Barnana’s supply chain and profit margins in detail—from working with distributors/middlemen, to using brokers to get Barnana’s products into stores, to getting certified as “organic.” And he shares some great ways he’s generated free publicity over the years, including the launch of this farcical new product. This is one of our best episodes yet. Tell us what you think, and subscribe to the show so you won’t miss an episode. In This Episode We Cover: Nik's background and how he has been hustling since he was a kid Starting various businesses and founding Barnana How he taught himself to code Taking on a huge undertaking by starting a massive retail business Barnana's crazy supply chain Working with organic products How he raised capital creatively Figuring things out one part at a time Channel strategy Best advice for anyone who wants to get into the food retail business And SO much more! Links from the Show BiggerPockets Biz Survey Myspace Forbes 30 Under 30 BiggerPockets Business Podcast 09: The Secret to Starting a Risk-Free, Debt-Free Business QUICKLY with Alan Donegan Amazon KraveJerky RXBar Alibaba Check the full show notes here: https://www.biggerpockets.com/bizshow19 Learn more about your ad choices. Visit megaphone.fm/adchoices

Be honest. Have you ever set an ambitious goal, mapped out a plan—and then watched that goal get buried under an avalanche of more urgent (but less important) responsibilities? We bet you’re nodding. Maybe even wincing. Doesn’t feel great, does it? Today’s show is about breaking that cycle. And to help us, we brought in a familiar voice. Brandon Turner, co-host of the BiggerPockets Real Estate Podcast, thinks a LOT about this. Today, he shares the tools he’s used to achieve financial freedom through real estate investing, move to Hawaii, improve his personal health, AND spend more quality time with his growing family—tools you can use to get clear on your vision and really stick to your next big goal. You’ll hear about Brandon’s failed first business venture, how he got into real estate investing for cash flow, and how he discovered a way to bring BIG value to BiggerPockets as Employee #2, despite not owning a computer the year before! Brandon also reveals the surprising reason he chose to go all-in on mobile home park investing (hint: NOT necessarily because it’s the “best” investment) and the workflow that allowed he and his partners to get hundreds of pads under contract in just a few months—the exact method he outlined in the new-look BiggerPockets Intention Journal. Oh, and you’ll learn the meaning of “M.I.N.S.” and the role they plan in moving your business forward (ESPECIALLY when the going gets tough). Brandon shares why writing out a “vivid vision” of your future might be the best thing you can do to move you closer to your ideal life, why he asks, “What would be awesome?” and then works backwards, and why he and his wife organize a goal-setting retreat together on the same day every year. This is an awesome episode that lays out a battle plan for getting WAY more done while setting aside quality time for friends, family, and fun. Download this one, and subscribe using your favorite podcast app so you won’t miss any future shows. Listen on BiggerPockets: https://www.biggerpockets.com/bizshow18 In This Episode We Cover: Brandon's mobile oil change business plan (that he didn't execute on) How he flipped a house and spent all the money Brandon's very first house hack How he “got into the business of collecting units” and quit his job How a cold email led to him working for BiggerPockets The strategy he used to write 50 blog posts in a year for BiggerPockets Brandon's thoughts on the path to 100 units Why you should ask yourself, “What would be awesome?” How to ask, “What if it was easy?” and work backwards towards your goal How to balance family life and health with business Why he chose mobile home park investing (hint: not because it’s the “best” asset) How to "have it all" (as long as you’re focused and tracking everything) Tips for setting goals as a couple How to identify the “Most Important Next Step” (M.I.N.S.) and then time block it The 90 Days of Intention Journal The importance of writing down goals every day And SO much more! Links from the Show BiggerPockets BiggerPockets Podcast Smart Passive Income Blog Viper Chill Neil Patel GraphicRiver.net BiggerPockets Podcast 230: Real Estate Investing as a Side Hustle with Grammy-Winning Producer Seth Mosley Music and Money Investor Group "Heartbeat" Music Video Tim Ferriss Show Full Circle Music BiggerPockets Podcast Josh Dorkin J Scott's Blog BiggerPockets Podcast 234: Tenants, Evictions, & The Dark Side of No Money Down with Ryan Murdock BiggerPockets Money Podcast Mindy Jensen Scott Trench David Greene Real Estate In Your Twenties BiggerPockets Bookstore Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s episode is proof that fear isn’t always a bad thing. In fact, it can be a powerful motivator. And more importantly, fear serves as a signal that you’re pushing yourself far beyond your comfort zone and blossoming as an entrepreneur. Overcoming doubt is one of several topics we discuss with Alejandro Velez and Nikhil Arora, co-founders of a startup that produces a growing line of home gardening and food products. You’ll love the story of how they met and hatched their idea in a college classroom, why they strive to practice “conscious capitalism,” and how they got PAID to collect the raw material they used to grow their first products (mushrooms grown out of used coffee grounds!). Alejandro and Nikhil also share their tips for raising capital and the story of how Back to the Roots struck deals with giant organizations like Whole Foods and the New York City Public School System. This is a motivational show featuring two entrepreneurs who are wise beyond their years, and it’s packed with practical tips for scaling any kind of business. Download this one today, and share it with two people you know would get something out of it! Oh, and don’t forget to subscribe to the BiggerPockets Business Podcast on Apple Podcasts or Google Podcasts so you won’t miss a beat. In This Episode We Cover: The concept of back to the roots How they started and what is their product The turning point where they realized the business potential How they create and manufacture their products Getting in front of retailers Their tips on raising capital Earning a million dollars in revenue Demoing every weekends The next evolution of the business Adding more and more products And SO much more! Links from the Show BiggerPockets BiggerPockets Podcast Whole Foods Indoor Gardening Kits Learn more about your ad choices. Visit megaphone.fm/adchoices

Jesse McCue’s property management company had a problem: Try as they might, they just couldn’t find a thorough, reliable cleaning crew. So, what did Jesse do? He threw up his hands and went back to “Dancing with the Stars.” Duh. Kidding! Jesse took matters into his own hands, and what started as a singles-and-doubles operation has grown to a thriving, 100-employee enterprise based in Bangor, Maine. In this episode, Jesse maps out a battle plan YOU can use to start a service business. From starting a website to getting insured, he guides us through exactly how to get started making profit by solving someone else’s #1 problem. Jesse breaks down how he multiplied his client base while barely spending anything on marketing, how he uses high-tech systems to monitor the performance of his night-shift employees, and how he uses checklists to systemize his hiring process so he’s not just relying on his gut. Plus, he shares how he navigated a tough transition around the 30-employee mark. AND he warns us about a danger facing every small business owner -- a cash flow-management trap that’s always lurking... even if business is booming! Listen to this episode today… Be sure to check out our back catalogue, and subscribe using your favorite podcast app so you won’t miss any future shows! Learn more about your ad choices. Visit megaphone.fm/adchoices

What are you doing that you're not good at and/or don't like doing? Fire yourself—seriously! This episode is about delegating and systemizing, and who better to learn from than a serial entrepreneur who’s been tearing it up in real estate in recent years? Max Maxwell is a wholesaler, meaning he finds deeply discounted deals, ties them up under contract, then assigns them to an end buyer for a fee. Today Max tells us about his journey, from discovering he was dyslexic to joining the Air Force (“getting shot at for $20K/year”) to going broke (twice!). After all that, Max shares how he ultimately enrolled in “YouTube University” to learn the art of wholesaling. You’ll love the story of how Max’s business really took off when he delegated a weakness (data collection) and instead doubled down on his strengths (marketing and sales). Max also walks us through how to hire an overseas virtual assistant and how his first “V.A.” came to hire other team members once he began to scale up. He goes on to break down the structure of his business and reveal which marketing techniques brought in his juiciest deals. Max runs through his dos and don’ts for building a personal brand, as well as describes how he’s been able to build four businesses based on his wholesaling! Plus, if you know anything about Max, you know he’s a smooth negotiator. So, we asked him which skills are most crucial when developing rapport or closing a deal. Whether you’re in the real estate business or not, this episode is full of actionable advice for getting out of your own way and designing a well-oiled machine that works for you. So, don’t miss this one, AND don’t forget to subscribe, rate, and review the podcast on your favorite app! In This Episode We Cover: Why dyslexics often excel in business Transitioning from the military to marketing to real estate Structuring a real estate wholesaling business Hiring and managing a virtual assistant Building a personal, rather than a corporate brand Active (highly taxed) income vs. passive income Why “fake it ‘til you make it” is often misunderstood The meaning of his motto, “You’re one deal away” Finding purpose by building wealth for future generations And SO much more! Links from the Show BiggerPockets BiggerPockets Podcast Upwork Gary Vaynerchuk on Finding Deals Through Social Media & Crushing It as an Entrepreneur Learn more about your ad choices. Visit megaphone.fm/adchoices

Want a blueprint for breaking into a competitive industry and taking down your bigger, more established competitors? Well, that’s the focus of today’s episode with Nick Huber! As a college student, Nick founded a storage business aimed at helping his classmates. But the story doesn’t stop there. Nick and his partner passed up corporate job offers and have since expanded Storage Squad into 11 states and runs a team of 350 part-time workers. So how did Nick go from transporting items in his Cadillac DeVille and cramming them into his apartment... to signing on as the preferred storage provider for huge state universities? The answer involves “lean startup” principles, oldschool marketing tactics like sidewalk chalk, and a relentless focus on developing a competitive edge over bigger companies with less of a personal touch. You’ll be blown away by Nick’s resourcefulness, his tip about letting customers “see the whites of your eyes,” and how he was able to get executive help without giving away a huge chunk of the business. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does “The Queen of New York Real Estate” look for in an entrepreneur? As a “shark” on ABC’s “Shark Tank,” Barbara Corcoran hears a lot of pitches. She’s invested in entrepreneurs who have gone on to thrive... AND those who’ve failed or faded away. So what separates them? In this episode, Barbara shares what she’s learned both from the show AND her own remarkable, roller-coaster career. You’ll hear how she began her business career as an 11-year-old (even making the local paper), how she was inspired by her father’s unhappiness working for someone else, and how a failed relationship sparked her ambition to become New York City’s biggest real estate broker (which she accomplished!). You won’t want to miss the story of how she almost lost the Shark Tank job before it started, and how she fought tooth-and-nail to get the gig. You’ll hear her thoughts on investing in “the person,” rather than “the business,” when it makes sense to bootstrap vs. raising capital, why she distrusts entrepreneurs who use fancy jargon, and the surprising quality she values above all else. If you are interested in what makes some people succeed and others fail, you will love Barbara’s insights. Check out this show, and subscribe using your favorite podcast app so you won’t miss the next one! In This Episode We Cover: Barbara’s upbringing in a big, competitive family How a messy breakup lit her competitive fire How she launched a successful real estate brokerage in New York City Why sales is vital to every business Juggling work and family commitments Why it’s almost always better to bootstrap vs. taking on investors Why she’s turned off by the words “pivot” and “burn rate” Why Comfy Bros. turned out to be her best “Shark Tank” investment The #1 reason entrepreneurs fail Links from the Show BiggerPockets BiggerPockets Podcast Shark Tank Comfy Brothers (Shark Tank) Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you go about creating a product line out of thin air? In this episode, Cody Berman breaks down the process from start to finish -- and opens up about his exact costs and profit margins. Cody grew up playing this disc golf (think of it as “golf with frisbees”), and by the time he was 19 years old the game was growing FAST. He spotted a big opportunity in the equipment market… and decided to do something about it. You’ll learn how Cody and his partner went about their market research (cost per unit, engineering, official regulations, margins, markup, MSRP), how they launched a Kickstarter campaign to raise seed money, and their process for calling 200 (!) prototyping and molding companies to get the best deal possible. We also talk about the moments that almost made them quit -- from being told they would need $100,000 to start (they wouldn’t) to surviving a disastrous early production run that led to an all-nighter and a lot of wasted capital. Cody also reveals how he markets Arsenal Discs in online groups, how he handles packaging and shipping, and his tips for entrepreneurs thinking about selling via Amazon. Don’t miss this action-packed episode, and subscribe so you won’t miss the next one! In This Episode We Cover: The story behind Arsenal Discs How to start a business in college Meeting his business partner in college The story behind how they built the actual discs How to get from a product idea to an actual product The other hidden processes when starting a business Handling obstacles and rejections Doing whatever it takes to launch a product And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast 26: Graduating College on Track for Financial Independence with Cody Berman BiggerPockets Money Podcast 17: Building a Lean Business With (Almost) No Capital with Alan Donegan Amazon Kickstarter Fiverr UpWork Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever dreamt about getting paid to sit back and drink delicious beer all day? Well, keep dreaming. Yes, the beer industry is a lot of fun. But as you may have guessed, it’s hyper-competitive and demands a LOT of hard work! In today’s episode, Dave Thibodeau traces Ska Brewing’s evolution from scrappy underdog to top-100 brewery, competing against international conglomerates (all while keeping its edgy sense of humor). You’ll learn how Dave stumbled upon his passion in a book, how he and his partners bootstrapped the business by buying used equipment and sleeping in a Volkswagen bus, and how they marketed their brand’s “David vs. Goliath” attitude in a comic book. You’ll also hear how Dave and his partners expanded internationally, built a distribution arm to help other brewers (“coopetition,” he calls it), eventually scaled to 70 employees, and embraced the pain of a bad hops contract by releasing a limited-run, very hoppy brew called Bad Hop Contract. Don’t miss Dave’s advice for how to split up responsibilities among partners, and be sure to listen through to the end to hear him explain the big advantage smaller, more locally-minded businesses have when competing with international giants. Dave is a laid-back guy, who has managed to build a massive business while still remaining true to himself—so check him out in this episode, and subscribe so you won’t miss the next one! In This Episode We Cover: Why Dave looks at other craft brewers as “coopetition” How Ska Brewing expanded into overseas markets (They’re big in Sweden!) How a real estate investment made the company a ton of money What the “mom-and-pop” game is, and how to avoid it in your business Why Dave tries to hire people smarter than him Why he doesn’t blindly follow trends Why doing business locally helps his profit margins How diversifying into other products made his business stronger Why it’s so vital to make each employee feel important And SO much more! Links from the Show BiggerPockets BiggerPockets Business Podcast 03: How to Attract Media Attention and Turn Publicity Into Profit with Brent Underwood Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you launch a profitable business without taking on a ton of employees or dealing with brick-and-mortar retailers? Peter Awad, co-founder of Mission Meats, breaks it all down in this episode. You’ll love hearing about Peter’s upbringing in a family of first-generation immigrant entrepreneurs. He also discusses how he got his start hustling in the early days of e-commerce (remember Mail Boxes Etc.?). You’ll also learn how Peter wound up miserable when he realized his job didn’t match his natural strengths and how interviewing other entrepreneurs shifted his perspective and inspired him to change careers. Peter offers useful insight into what makes a great (and terrible) partnership, how he and his partner came up with the same company name and logo independently(!), how he overcame his inability to focus, and why the person is more important than the idea. He goes on to explain the concept of a “slow hustle”—and how it may just help you navigate the ups and downs of entrepreneurship. Plus, Peter describes how Mission Meats is able to test products without a big upfront investment, how he gets instant customer feedback, why ego is the enemy of a profitable business, and how philanthropy motivates him to succeed. And be sure to listen until the end to hear a conversation about passing down business knowledge to the next generation. Download this episode today, and subscribe so you won’t miss the next! In This Episode We Cover: How Mission Meats uses “lean startup” principles How Peter overcame his “focus problem” by giving up on good ideas Why he likes to ask, “OK, but why YOU?” The importance of partners checking their egos at the door Why “slow hustle” sums up his approach to business How starting a podcast affected his career choices How to teach your kids about entrepreneurship And SO much more! Links from the Show BiggerPockets Slow Hustle Podcast with Peter Awad Caliper Yelp TripAdvisor Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve got your idea, and you’re ready to take over the world. Now, where should you start? Should you... write a detailed business plan? Buy the equipment? Take out a loan? Wrong, wrong, and WRONG, according to our guest today. Alan Donegan founded the PopUp Business School to teach a different approach—one that encourages entrepreneurs to measure feedback well before they go into debt or get themselves stuck in a rat race of their own making. In this episode, Alan shows us how to experiment to see if customers will actually pay for your offering (“people will always be nice to you up until the point when you ask them to take money out of their pocket”) and how to organize a trial run to determine whether you even enjoy running the business. You’ll love Alan’s advice to “fail fast and fail cheap,” and to create a “high-trust environment” so you can get paid up front. Plus, you’ll learn how some of the most valuable companies in the world got started using this lean model. Alan shares his thoughts on exactly when to quit your 9 to 5 and go all-in on your business. He also reveals how to keep your energy up when burning the candle at both ends and why understanding the “trinity of management” is vital to the success of your enterprise. This is one of our most actionable, knowledge-packed shows so far. Be sure to download it and subscribe to the BiggerPockets Business Podcast using your favorite app for more! In This Episode We Cover: What inspired Alan to start his training program How to conduct real-world market research How Amazon and Virgin used the method Alan teaches How to do a “trial run” for your business idea How to get others excited about your product Why saving a portion of profits might someday save your business And SO much more! Links from the Show BiggerPockets BiggerPockets Premium BiggerPockets Forums Learn more about your ad choices. Visit megaphone.fm/adchoices

What if we told you that mastering this one skill could allow you to replace your W-2 income, boost sales immediately, AND help launch your own thriving online business? Christina Gillick used copywriting to do all three of those things! In this episode, she shares her story and guides us through a crash course on persuasive writing. You’re going to love Christina’s tips for writing like you talk and using stories to grab your audience’s attention. And you’ll learn how to overcome objections without coming across as too salesy. Also, you know that old infomercial trick, “But wait… there’s more!”? Well, it works. And from Christina, you’ll learn how to close deals by making irresistible offers and attractive money-back guarantees. Worried you’re not a great writer? Listen for Christina’s advice on hiring a copywriter. Also, whether it’s a landing page, direct mail piece, or Facebook ad, Christina reveals how split-testing different versions will get you an optimal result. In fact, she used this strategy to drive sales in her own business, comfyearrings.com. Warning: this episode could change the way you think about marketing. Check it out, and subscribe to the show so you won’t miss an episode! In This Episode We Cover: What is copywriting? How Christina got into it The types of copywriter Figuring out your target market How to determine if content should be focused on facts or emotions The So-What test? Starting her own business Where to find copywriters How to become better at copywriting The creative P.S. Why you want to tell stories And SO much more! Links from the Show BiggerPockets American Writers and Artists Inc. LinkedIn Upwork Duluth Trading Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

A data-driven approach. Cutting-edge technology. A rethinking of the traditional corporate reporting structure. We’re willing to bet you wouldn’t associate these concepts with surfing. But Ru Hill is not an ordinary surfer. He’s a scientifically-minded entrepreneur who has used these ingredients to build an extraordinary business called Surf Simply in Nosara, Costa Rica. In this episode, Ru reflects on why more than 30% of his guests are repeat visitors (that’s 10X the industry average!) and reveals how he’s been able to improve the customer experience by focusing less on the customer… and more on his 35 team members. You’ll be blown away by Ru’s explanation of the Peter Principle and how he’s avoided this trap by doing away with a hierarchical reporting structure. He also explains why paying someone more doesn’t necessarily improve their performance. And listen up for the one thing entrepreneurs often get wrong about social media marketing. So, with guests on a 12-month waiting list, Ru plans to massively scale—right? Listen all the way through to hear what he plans to do next. And subscribe so you won’t miss a show! In This Episode We Cover: How Ru got started on his business and story behind it What A/B testing is and how it's helped him What artists should do at a young age Tips for finding the right employees His secret to getting repeat customers How to find the right coaches Why he doesn't do performance-based pay Whether you should scale a business or not The factors that make a satisfying life And SO much more! Links from the Show BiggerPockets BiggerPockets Money Podcast Gensler Study showing close relationships are what truly makes people happy Learn more about your ad choices. Visit megaphone.fm/adchoices