60: Turning Your Passion Into a Scalable Business With Tammeca Rochester
On today's show, learn how to identify a personal passion and/or need, combine it with your professional skillset, and launch a business that energizes you and your community. Tammeca Rochester sits down with J and Carol to reveal the story behind Harlem's first and only indoor cycling studio, Harlem Cycle. From the genesis of her idea, to hiring contractors and renting space, to her pricing strategy focused on "packages and commitments," Tammeca shares a ton of great tips for anyone looking to bootstrap any type of business today. Download this one, and be sure to subscribe to the BiggerPockets Business Podcast so you won't miss us next week! In This Episode We Cover:Tammeca's concise "elevator pitch" for her businessLaunching a side business as a parent with a full-time jobWriting down her business plan right at the startNegotiating a commercial leaseWorking with designers to shape the look and feel of her studioPutting the consumer's desires front and center from the beginningGetting rejected for a business loanWhy free giveaways don't convert into paying customersConnecting entrepreneurship with family ("It's OK to bring your kids to work!")And SO much more!Links from the ShowBiggerPocketsSoulCycleFlywheel SportsCheck the full show notes here: http://biggerpockets.com/bizshow60
BiggerPockets Business Podcast
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Show Notes
On today's show, learn how to identify a personal passion and/or need, combine it with your professional skillset, and launch a business that energizes you and your community.
Tammeca Rochester sits down with J and Carol to reveal the story behind Harlem's first and only indoor cycling studio, Harlem Cycle.
From the genesis of her idea, to hiring contractors and renting space, to her pricing strategy focused on "packages and commitments," Tammeca shares a ton of great tips for anyone looking to bootstrap any type of business today.
Download this one, and be sure to subscribe to the BiggerPockets Business Podcast so you won't miss us next week!
In This Episode We Cover:
- Tammeca's concise "elevator pitch" for her business
- Launching a side business as a parent with a full-time job
- Writing down her business plan right at the start
- Negotiating a commercial lease
- Working with designers to shape the look and feel of her studio
- Putting the consumer's desires front and center from the beginning
- Getting rejected for a business loan
- Why free giveaways don't convert into paying customers
- Connecting entrepreneurship with family ("It's OK to bring your kids to work!")
- And SO much more!
Links from the Show
Check the full show notes here: http://biggerpockets.com/bizshow60
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