Phillip Stutts: Politics, Marketing & The Secret Sauce
Big Questions with Cal Fussman · Cal Fussman
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Show Notes
Cal sits with the man who has helped candidates win 1,200 elections to talk about the impact of storytelling on our politics and businesses in a time of huge disruption. The takeaways include the way Donald Trump was able to win the presidency by merging big data, social media and branding; how businesses need to understand their customers the way a great political campaign understands its voters; and how this will become even more important for businesses in the next ten years as Artificial Intelligence disrupts our landscape. With each passing day, telling the impactful story becomes more and more essential -- which is music to Cal's ears.