Season 2 · Episode 12
Extra Extra, Read all about it! Data Analytics is driving growth at the Globe
May 8, 201851m 29s
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Show Notes
“Ink or pixels, journalism doesn’t change.”
The team sits down with Greg Doufas, CTO of The Globe and Mail, the national Canadian newspaper and a 170 year old media company, to explore how data analytics is being used to enhance customer experiences, drive engagement and fuel growth. Erin K. Banks & Cory Minton dive into the pages of this brilliant company’s history and understand how The Globe and Mail is using analytics to write their future by retaining and capturing new subscribers through their digital transformation. Strata Data London is right around the corner and as with all Strata Data and AI conferences, use promo code PCBEARD. to get 20% off conference passes! Full show notes can be found at http://bit.ly/BDB_EP27. Music from this episode is by Andrew Belle.