Food marketing is shaking up the beauty industry (Ft. Lizzie from Sundae Body)
Big Business with Brittney Saunders · Nova Podcasts
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Show Notes
Today’s guest is the queen of turning your everyday shower into a full-blown sensory experience—and the brains behind one of the fastest-growing body care brands to come out of Australia.
Lizzie Waley is the founder of Sundae Body, a bold, joyful, and totally delicious take on body care that launched in 2021—and in just a few short years, has exploded into over 7,000 stores across the globe.
Today we’re talking fast growth, sensory marketing, brand dupes, and the fun side of funding stress—plus how she built a brand with purpose that people don’t just buy, they believe in.
LINKS
Follow Britt on:
- Instagram - @brittney_saunders
- TikTok - @brittney_saunders
- YouTube - Brittney Saunders - Fayt The Label
- Check out FAYT The Label HERE.
- Purchase my book "Just Getting Started" HERE
Follow Sundae Body Seasoning on:
- Instagram - @sundaebody
- Shop Sundae Body HERE
CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
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