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Brand Clarification: Understand Your Institution’s Mission

Brand Clarification: Understand Your Institution’s Mission

After 30 years behind the pulpit before transitioning to higher ed, President Michael Pawelke (https://www.linkedin.com/in/michaelpawelke/?originalSubdomain=ca) of Briercrest College and Seminary (https://www.briercrest.ca/) shares his experiences fro...

Biblical Higher Ed Talk · ABHE

November 26, 202434m 19s

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Show Notes

After 30 years behind the pulpit before transitioning to higher ed, President Michael Pawelke of Briercrest College and Seminary shares his experiences from 11 years as a college president.

We talk through brand clarification and what it’s like to implement intense transformation in an institution, such as a name change or program reductions.

Our conversation also dives into what it means to be a leader, fiscal responsibility, and how to find your own foundation and character.

Join us as we discuss: 


  • [3:41] Higher ed in the United States versus Canada

  • [12:49] Leading a college through significant change

  • [18:09] How to avoid mission drift on your campus

  • [23:07] Transferable skills from pastoral duties to a college presidency


Check out these resources we mentioned during the podcast:



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