What happens when we #travel for the gram?
Tourism is increasingly driven by social media trends.
Beyond Today · BBC Radio 4
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Show Notes
Social media has an ever increasing influence on where we go on holiday and what we do when we get there.
BBC journalist Jordan Dunbar tells us the story of a small country road in Northern Ireland that became a tourist hotspot overnight after featuring on Game of Thrones.
We also hear from author and Radio 4 presenter Timandra Harkness on Vienna’s new marketing campaign that encourages tourists to ditch the hashtag.
Producers: Duncan Barber and Lucy Hancock Editor: John Shields