Can we believe brands who get political?
An Iceland ad about the impact of palm oil was banned from TV, but trended online.
Beyond Today · BBC Radio 4
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Show Notes
Iceland wanted to use a Greenpeace film about palm oil for its Christmas adverts, but was prevented from running it on TV by rules banning political campaigning. Instead the advert has been shared widely online, a PR bonanza for the supermarket. In a world where consumers want brands to take a stance, but we’re also more aware of the ways we can be manipulated by big companies, who do we believe? Melanie Abbott from You and Yours, Dr Cathrine Jansson-Boyd and Katie Mackay-Sinclair help us figure it out.
Producers: Philly Beaumont, Jaja Muhammad.