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Description:
Sierra and Maria, co-founders of Send It Social, discuss their transition from colleagues to business partners, emphasizing the importance of organic social media content for museums. They share their journey of moving from corporate jobs to freelancing during the pandemic, highlighting their collaborative spirit and dedication to creativity. The duo focuses on authenticity in content creation, leveraging their friendship and complementary skills to build a successful social media agency. Their insights touch on the evolving role of audio in social media, tips for promoting podcasts, and the significance of personal branding on LinkedIn. They stress continuous improvement and growth in the industry, rooted in a shared vision and commitment to collaboration.
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