Why Danny and Siobhan think 2025 will be better for PR agencies

<p>With the <a href="https://www.prweek.co.uk/article/1916530/prweek-reveals-uk-top-150-consultancies-2025" rel="noopener noreferrer" target="_blank">Top 150 now live</a>, PRWeek journalists Danny Rogers (editor-in-chief) and Siobhan Holt (news editor) discuss the big themes from the project, which includes the annual ranking of the UK’s 150 biggest comms consultancies by revenue.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Rogers and Holt look at the top-line data on the Top 150, which showed a slowing of growth in the 2024 calendar year amid a number of challenges.</p><p>The duo discuss which parts of the industry have had a more difficult period of trading, and which have benefitted from the political and economic upheaval, or otherwise managed to grow their revenue.</p><p>Trends in consumer, corporate, healthcare and tech comms, among other areas, are examined.</p><p>Elsewhere, the journalists also look at margins and profitability – and ask whether agencies are making enough on the bottom line.</p><p>They scrutinise research around business confidence, looking at what proportion of agencies are hopeful that 2025 will be a better year of trading for them than 2024. Rogers and Holt also give their own marks out of 10 for how hopeful they are for the sector in 2025.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>