We've been through the pain, now we'll get the gain' - 2024 predictions, PRWeek podcast

<p>What's in store for PR in 2024? That's the focus of the latest episode of Beyond the Noise, PRWeek's fortnightly podcast series.</p><br><p>Gazing into their crystal balls are regular host Frankie Oliver, the founder of New Society, alongside PRWeek editor-in-chief Danny Rogers and UK editor John Harrington.</p><br><p>PRWeek UK’s Beyond the Noise podcast, which is published on alternate weeks, looks at some of the biggest issues affecting comms and PR.&nbsp;Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><br><p>The trio discuss how trading is likely to pan out for PR agencies in 2024 following a challenging 2023. They examine recent data from the PRWeek Top 150 Monthly Trading Tracker, which looks at whether agency leaders are upbeat about the next 12 months.</p><br><p>The impact of the 'year of elections' on the industry is put under the microscope. The opportunities and challenges posed by AI are also scrutinised, and we ask: what's next for ESG and 'purpose'?</p><br><p>They also look ahead to the 'summer of sport' and discuss what it means for comms and for the brands.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>