'We need to own our craft’ - Grayling UK CEO, PRWeek podcast

<p>Heather Blundell talks about her first year as Grayling’s UK chief executive in the latest PRWeek podcast.</p><p>Heather Blundell, who has over 15 years of experience working for global agencies including Edelman, Weber Shandwick and Ketchum, and who joined Grayling in October last year - speaks to PRWeek UK news editor Siobhan Holt in the latest episode of Beyond the Noise.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>In the episode, Blundell discusses her first year at the agency and her experiences during the first 12 months.&nbsp;</p><p>She speaks about the challenges, including what changes she has made at the agency ranging from launching a media relations unit called Grayling Media to a new 'integrated' healthcare division.</p><p>Blundell gives an update on what specialisms are faring the strongest for the agency and where Grayling UK has seen strong growth this year.&nbsp;</p><p>New business is also examined, and the UK chief executive discusses agency/ client relationships and offers advice on how to avoid ghosting and poor pitching.</p><p>In addition, Blundell gives her take on the current recruitment market in PR, and explains why she believes its important for agencies to take part in the annual Pay Gap Report.&nbsp;</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>