‘They swerved a cultural minefield’ – Coldplay, Coke, Co-op crises

<p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Our guest is Jack Storry, head of corporate at Boldspace and author of the first <a href="https://www.prweek.co.uk/article/1926116/a-disaster-round-%E2%80%93-reputation-hits-misses-week" rel="noopener noreferrer" target="_blank">Reputation Hits and Misses of the Week column</a> – PRWeek’s new series examining who has handled their reputation adeptly or poorly in the past seven days.</p><p>Speaking to PRWeek UK editor John Harrington and deputy news editor Evie Barrett, Storry looks at how the Co-op has handled the aftermath of the recent damaging cyber-attack. In particular, he commends the comms of Co-op chief executive Shirine Khoury-Haq, who appeared on the BBC Breakfast sofa last week.</p><p>Separately, the trio discuss how the Coca-Cola Company deftly swerved a potential clash with President Trump.</p><p>Less positively, they also look at the comms handling of last week’s widely reported story about a girl being excluded from her school’s ‘Culture Day’ for wearing a Union Jack dress and wanting to speak about her pride at being British.</p><p>Meanwhile, we ask whether data company Astronomer got its comms right after its CEO and chief people officer were <a href="https://www.prweek.co.uk/article/1926116/a-disaster-round-%E2%80%93-reputation-hits-misses-week" rel="noopener noreferrer" target="_blank">caught together on ‘kiss cam’ at a Coldplay concert</a> – a major talking point in recent days.</p><p>We also ask: are brands ever right to ‘newsjack’ such incidents?</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>