The Line – PRWeek's sports podcast – Episode 7: What’s the point of a sports agency?

What’s the point of a sports agency? Big Sport sits at the epicentre of content, media & technology, offering fame & engagement to the right brands with the right strategy.But get it wrong & sponsors face the backlash of fans & viewers alike, so the value of good advice comes at a premium.This week, The Line tackles the big questions facing the agency sector, which has evolved from its corner in the comms industry to offer a wide range of services for clients, from brands & media, to rights holders & social platforms. Two leading sports strategists, Henry Chappell & Rupert Pratt, talk about the future of the agency sector, from small specialist shops to the role sport plays in the major marketing networks. We talk content, Facebook, Intellectual Property & the soap opera that is Formula One. <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>