The Guardian dumps X: ‘Pulling off mass media worries me’ – PRWeek podcast

<p>The John Lewis Christmas campaign, Budget blues, The Guardian ditching X (Twitter) and what Trump means for UK public affairs are all explored in the latest edition of PRWeek’s Beyond the Noise podcast.</p><p>This week’s episode features insights from PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Siobhan Holt (news editor).</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via <a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>, <a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>The trio give their verdict on the long-awaited <a href="https://www.prweek.co.uk/article/1896037/christmas-ad-shopping-thats-brave-move-%E2%80%93-pr-reacts-john-lewis-xmas-finale" rel="noopener noreferrer" target="_blank">John Lewis Christmas campaign</a>, which centres on a film called ‘The gifting hour’ by Saatchi & Saatchi.</p><p>Further reflections on how the UK Budget might affect PR agencies are offered after <a href="https://www.prweek.co.uk/article/1895252/ni-increases-will-wipe-margin-next-year-%E2%80%93-agency-bosses-budget-negative" rel="noopener noreferrer" target="_blank">new research by PRWeek</a> found almost two in three UK agency bosses believe the announced measures will have a negative impact.</p><p>They also look at more recent trading trends by discussing the latest results of the&nbsp;<a href="https://www.prweek.co.uk/article/1895369/ghosting-thing-sadly-%E2%80%93-october-trading-tracker-reactions" rel="noopener noreferrer" target="_blank">PRWeek Monthly Trading Tracker</a>.</p><p>The expected impact of a second Trump presidency on public affairs in the UK is examined. And with The Guardian ditching X (formerly Twitter), the journalists predict what might be ahead for the platform, and whether comms and the media are right to remove themselves.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>