PR lessons from the TikTok election - PRWeek podcast

<p>What are the big lessons for the comms industry from the 2024 general election campaign so far? That's the focus of PRWeek's latest Noise in Brief podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via Apple, Spotify or on your favourite platform.</p><p>This week’s edition is hosted by PRWeek UK news editor Siobhan Holt and features UK editor John Harrington alongside reporters Evie Barrett and Elizabeth Wiredu.</p><p>The team look at the wider lessons for the industry from a campaign that in recent days has been dominated by the debate between Rishi Sunak and Sir Keir Starmer, and in particular the Conservative leader's disputed claim that Labour will add £2,000 to household bills.</p><p>The bombshell news that Nigel Farage has taken over as leader of Reform UK and is contesting a seat is also analysed, alongside other elements of the campaigns, including the use of TikTok and other social channels.</p><p>And the quartet ask: can election 'stunts' - like those used by the Liberal Democrats and their leader Sir Ed Davey - ever really work?</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>