‘PR has too many meetings’ – PRWeek podcast, dispatches from the other side

<p>Why are the roles of ‘hack and flack’ so interchangeable? PRWeek UK’s latest podcast takes a close look.</p><p>This week's Beyond the Noise episode features&nbsp;Ali Lyon, a comms professional formerly at FleishmanHillard who is now a reporter at CityAM, and Genelle Aldred, a broadcast journalist who has worked for the BBC, ITV, ITN, and Sky.&nbsp;</p><p>Her comms career includes senior roles at Hill & Knowlton. She is now a comms trainer and strategic media advisor with her own firm, Genelle Aldred Communications.&nbsp;</p><p>Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>Speaking to PRWeek UK news editor Siobhan Holt,&nbsp;Lyon&nbsp;and&nbsp;Aldred&nbsp;discuss how they both started in their respective careers in journalism and PR, and why they switched into or out of the communications industry.</p><p>The pair identify the biggest challenges in communications and journalism; and look at key issues including training, media relations and client management.</p><p>Lyon and Aldred explain what makes&nbsp;comms and journalism compatible industries and whether it’s easier to move from a role in PR into journalism, or the other way round.&nbsp;&nbsp;</p><p>The pair also offer their top tips to PR professionals.&nbsp;</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>