'It's already a different buzz' - Burson UK boss on merger, PRWeek podcast

<p>With the integration of the two WPP agencies now complete, Whitehead joins PRWeek UK editor John Harrington in the latest episode of Beyond the Noise.</p><p>Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or on your favourite platform.</p><p>This week, Whitehead discusses the background to the merger - which has created the global agency behemoth Burson - and how the move was communicated internally.</p><p>He speaks about the challenges of bringing together two huge agencies, including the impact on the workforce, logistical and cultural issues, and how clients have reacted.</p><p>Whitehead discusses his priorities for the future and gives an update on Burson's AI capabilities and offers.</p><p>Current trading trends and lessons from Cannes Lions are also examined, and the UK CEO discusses why the launch happened a couple of weeks earlier than initially announced.</p><p>In addition, Whitehead, whose first role in comms was working for the Conservative Party in the 1990s, gives his take on the UK general election campaigns - and what the Starmer government could mean for the PR industry.</p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>