Is Taylor Swift really a PR genius? - PRWeek podcast

<p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen on your favourite platform.</p><p>This week’s edition is hosted by PRWeek UK news editor Siobhan Holt alongside UK editor John Harrington and reporter Eliza Wiredu.</p><p>In this week’s episode, the team discuss the publicity around the launch of&nbsp;Taylor Swift’s&nbsp;latest album and asks if&nbsp;the American singer-songwriter is a PR genius.&nbsp;</p><p>Elsewhere, the journalists chat about the recent acceleration in mergers and acquisitions following&nbsp;<a href="https://www.prweek.com/article/1867807/burson-adds-buchanan-gain-financial-comms-firepower" rel="noopener noreferrer" target="_blank">Buchanan’s announcement&nbsp;</a>to become part of its sister agency,&nbsp;<a href="https://www.prweek.com/article/1858826/wpp-merges-bcw-hill-knowlton-create-burson" rel="noopener noreferrer" target="_blank">Burson</a>, when the agency giant launches in July; plus&nbsp;<a href="https://www.prweek.com/article/1868780/unity-merges-greentarget" rel="noopener noreferrer" target="_blank">Unity’s merger into Greentarget</a>. The trio analyse what this could mean for comms and marketing businesses.</p><p>Separately, the team question what minority investments could mean for the industry following the news that a US firm is investing in London agency,&nbsp;<a href="https://www.prweek.com/article/1869375/next-practices-group-invests-london-agency-targets" rel="noopener noreferrer" target="_blank">Williams Nicholson</a>.</p><p>The journalists also pick their favourite winners from the&nbsp;<a href="https://www.prweek.com/article/1868120/prweek-uk-corporate-affairs-awards-2024-winners-announced" rel="noopener noreferrer" target="_blank">PRWeek UK Corporate Affairs Awards</a>.&nbsp;&nbsp;</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>