'In the AI age, everyone assumes the worst' - #Photogate PR lessons, PRWeek podcast

<p>The royal photo sage, agency acquisitions and 'floating it down the Thames' - these topics are put under the microscope in the latest edition of PRWeek's Noise in Brief podcast.</p><p>Noise in Brief – a shorter offshoot of PRWeek’s Beyond the Noise podcast – is released fortnightly and features PRWeek UK journalists discussing major issues from the previous seven days or so.</p><p>Download the podcast via&nbsp;<a href="https://podcasts.apple.com/gb/podcast/beyond-the-noise-the-prweek-podcast/id1513615965" rel="noopener noreferrer" target="_blank">Apple</a>,&nbsp;<a href="https://open.spotify.com/show/0onUHcQsn5ITC1lYtW89jZ?si=c965c18c49724d2c&nd=1" rel="noopener noreferrer" target="_blank">Spotify</a>, or listen in the browser above or on your favourite platform.</p><p>This week’s edition is hosted by PRWeek UK editor John Harrington and features reporters Eliza Wiredu and Evie Barrett.</p><p>The&nbsp;<a href="https://www.prweek.com/article/1864660/an-unprecedented-crisis-%E2%80%93-pr-media-pros-manipulated-royal-photo" rel="noopener noreferrer" target="_blank">saga over the Princess of Wales' doctored Mother's Day photograph</a>, and the subsequent statement from Kate following the backlash, continues to make headlines.&nbsp;As conspiracy theories and the rumour mill go into over-drive, the trio scrutinise how the crisis has been handled from a comms perspective and look at the wider lessons for the PR industry.</p><p>With&nbsp;<a href="https://www.prweek.com/article/1863720/mhp-group-buys-creative-agency-reveals-2023-revenue" rel="noopener noreferrer" target="_blank">MHP Group's intriguing acquisition of creative agency Studio La Plage</a>&nbsp;last week, PRWeek journalists ask why this kind of investment is proving popular for PR agencies.</p><p>They also ask why the often-maligned&nbsp;<a href="https://www.prweek.com/article/1863824/why-floating-things-down-thames" rel="noopener noreferrer" target="_blank">'float it down the Thames' PR stunt</a>&nbsp;continues to be a campaign of choice for some brands and agencies, and debate the rights and wrongs of the trope in the AI age.</p><p><br></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>